24 Social Media Tips for Businesses Looking to Maximize ROI

Let’s get one thing straight: social media marketing is not a golden ticket. It won’t solve all your business problems, and it won’t make you an overnight success. However, if you’re willing to put in the time and effort, social media can be a powerful tool for building relationships, establishing credibility, and growing your business.

In this post, we’re going to share 24 social media tips to help you maximize results, efficiency, and ROI for your business.

1. Start with a strong strategy and clear goals 

It’s time to put on your thinking caps and get strategic. Starting with a strong social media strategy and clear goals is essential to avoid wasting your precious time and resources on ineffective tactics. Here are some tips to get you started:

  • Define your target audience. Who are you trying to reach? Determine the demographics, interests, and behaviors of your target audience. This will help you create content that resonates with them and drives engagement. Don’t be afraid to get specific — knowing your audience inside and out is key to success.
  • Determine your unique value proposition. What sets your brand apart from the competition? Determine your unique value proposition and use it to guide your content and messaging. Maybe you offer the best customer service in the industry, or your products are sustainably sourced. Whatever it is, make sure your audience knows why you’re special.
  • Set specific, measurable goals. Define specific, measurable goals that align with your overall business objectives. Want to increase website traffic, generate leads, or drive sales? Set a clear goal and track your progress to ensure you’re moving in the right direction.
  • Choose the right platform. Don’t waste your time on platforms that your target audience doesn’t use. Determine which social media platforms your audience uses most frequently, and focus your efforts on those platforms. Running an ecommerce business? Here’s how to choose the right social media platforms for your store.
  • Develop a content strategy. What types of content will you create? How often will you post? What’s the tone and voice of your messaging? Developing a solid content strategy for social media is key to staying organized, consistent, and aligned with your goals.
  • Allocate resources. Determine the resources, including time and budget, you’ll need to execute your social media strategy. Remember, social media can be a time-consuming endeavor, so make sure you’re allocating enough resources to do it right.
  • Perform a competitive analysis. Research your competitors and their social media presence. Determine what types of content they’re sharing, how often they post, and what seems to be resonating with their audience. Use this information to inform your own strategy and differentiate from the competition.

Don’t forget, a strong social media strategy is a living, breathing thing that requires constant evaluation and refinement. Keep your goals in sight and regularly review your progress to make sure you’re on track. 

2. Create content that speaks to your target audience

Clearly defining your target audience is essential for creating content that resonates with them and drives engagement. 

Here are some tips to help you find the mark with your content:

  • Conduct market research. Use market research to gather data on the demographics, interests, and behaviors of your target audience. This can include surveys, focus groups, or even social media analytics. The more data you have, the better you can understand your audience.
  • Create buyer personas. Get in the shoes of your customers and create detailed buyer personas that represent their characteristics, pain points, and preferences. These personas should include information such as their age, gender, interests, challenges, and goals. This will help you understand their motivations, pain points, and preferences.
  • Tailor your messaging. Speak their language, and address their pain points, so they know you get them. Think of it like speaking their love language — it’s all about making a connection.
  • Use social listening. Join in or review public conversations to gather insights about needs and preferences. This can include monitoring hashtags or keywords related to your brand or industry, and reviewing posts and comment threads. You may even want to join groups related to your niche to understand how your target audience interacts and the kinds of things that really capture attention.
  • Create content that solves their problems. Address the pain points and challenges of your target audience in your content. Offer solutions, tips, and advice that can help them overcome their problems and improve their lives. You want to be the hero in their story!

Remember, when you know your audience, you can create content that resonates with them, and that’s when you can really find success. 

3. Be authentic and humanize your messaging

Being authentic and human in your messaging is essential for building relationships and establishing trust with your audience. Social media is a platform for connecting with people, not just selling to them. When you show the human side of your brand, you build rapport and establish credibility with your audience.

Here are five tips for being authentic and human in your messaging:

  • Be genuine. Don’t try to be something you’re not or pretend to have values that don’t align with your brand. Your audience can tell when you’re not being genuine, so it’s important to be true to yourself and your brand.
  • Show your personality. Your brand has a unique personality, and you should showcase it in your messaging. Use humor, storytelling, and personal anecdotes to connect with your audience. This helps them relate to you on a personal level.
  • Use real-life examples. One of the best ways to be authentic is to use real-life examples and case studies to demonstrate the value of your products or services. By showcasing real people who have benefited from your brand, you establish credibility and build trust with your audience.
  • Engage with your audience. Social media is all about two-way communication, so it’s important to engage with your audience. Respond to comments, questions, and concerns in a timely and professional manner. Don’t simply copy + paste standardized responses — craft unique answers for every situation. This shows that you value their input and are committed to building relationships.
  • Show appreciation. Lastly, don’t forget to show appreciation for your audience. Thank them for their support and highlight their contributions to your brand. This creates a sense of community and makes your audience feel valued and appreciated.

Remember, people are eager to do business with brands they trust, and by being authentic, you establish that trust. 

example of a look behind the scenes of Offerman Woodshop
Example of a social media post from Offerman Woodshop that looks behind the scenes

4. Embrace storytelling to create emotional connections

Embracing storytelling is a powerful way to create emotional connections with your audience and make your brand more memorable.

Here are some tips to help you leverage storytelling in your social media marketing:

  • Identify your brand’s story. What makes your brand unique? Is there an interesting story behind your company’s founding? Do you have a mission or values that guide your business? Use this to guide your messaging and content.
  • Use visual storytelling. Humans are visual creatures. Use images and videos to tell your brand’s story. This will help you convey emotion more effectively than text alone.
  • Use customer stories. Your customers are a vital part of your brand’s story. Share their experiences to showcase the impact of your products or services. This not only creates an emotional connection with your audience but also demonstrates the value of your offerings.
  • Share behind-the-scenes glimpses. Give your audience a glimpse behind the curtain to humanize your business and create a sense of authenticity. Share photos of your team at work, your production process, or your workplace culture.
  • Identify your audience’s pain points. What are the pain points and challenges of your target audience? Use storytelling to offer solutions and help them overcome their problems.
  • Use narrative structure. Use narrative structure to create a compelling and engaging story. This includes elements like setting, characters, conflict, and resolution.

5. Inject humor into your social media presence

Using humor is a great way to create a more approachable and relatable brand. Humor can help you stand out from the competition and build a strong emotional connection with your audience. However, it’s important to ensure that your humor aligns with your brand values and voice.

These tips will help inject humor into your social media presence:

  • Define your brand’s humor style. Just like your brand has a unique voice, it should also have a unique sense of humor. Determine what style of humor aligns with your brand values and voice, and use it consistently across your social media platforms. Whether it’s dry humor, sarcasm, or playful humor, make sure it resonates with your audience.
  • Highlight brand values. Whether it’s humor that shows your commitment to sustainability, social responsibility, or customer service, it can help communicate one of your brand differentiators without coming across as salesy. 
  • Avoid controversial or offensive humor. While humor can be a powerful tool, it’s important to avoid using humor that could be controversial or offensive. This could damage your brand’s reputation and alienate your audience. Always ensure that your humor is respectful and inclusive.
  • Use memes and pop culture references. Memes and pop culture references are a great way to inject humor into your social media content. They can help you communicate your message in a fun and engaging way. 
  • Use visuals. Visuals like GIFs, cartoons, and infographics can be a great way to inject humor into your social media content. 
  • Be self-deprecating. Don’t be afraid to poke fun at yourself or your brand. This can help humanize your business and make you more relatable to your audience. Self-deprecating humor can also show that you don’t take yourself too seriously.
  • Be timely. Use humor to capitalize on current events or trends. This can help your brand stay relevant and showcase your wit and creativity. However, be careful not to exploit sensitive or tragic situations for humor.
  • Use humor sparingly. Humor is a powerful tool, but it’s important to use it sparingly and ensure that it doesn’t overshadow your brand’s messaging or goals. Use humor to supplement your content, not to distract from it.

Keep in mind that humor is subjective, and what’s funny to one person might not be funny to another. So, always test your content with a small sample of your audience before sharing it widely. With the right balance of humor and strategy, you can make your social media presence more engaging and memorable.

6. Create a social media calendar

Are you ready to plan and schedule your social media content like a pro? Let’s dive into some tips to help you create a social media calendar that ensures consistency, frequency, and organization.

  • Choose a calendar format that works for you. Are you a spreadsheet guru or a paper planner aficionado? Choose a format that aligns with your work style and preferences.
  • Determine your posting frequency. How often will you post on each social media platform? Determine the optimal frequency for each one based on your audience’s preferences and behavior. Then, schedule your posts accordingly.
  • Plan your content in advance. Brainstorm ideas for content themes or series, plan seasonal or holiday content, or create a content bucket list.
  • Include important dates. Don’t forget to include important dates and events in your calendar, such as product launches, promotions, or holidays. This will help you stay organized and prepared for upcoming events.
  • Develop a content mix. Variety is the spice of life, and the same goes for your social media content. Develop a content mix that includes a variety of content types, such as images, videos, infographics, blog posts, and user-generated content. This will keep your audience engaged and entertained.
  • Adjust your calendar as needed. As you track your social media performance, be prepared to adjust your calendar based on what’s working or to stay aligned with updated business goals. Be flexible to keep your social media strategy on track.
  • Use social media management tools. Finally, use social media management tools like Jetpack Social to schedule your posts in advance. This will save you time and help you stay organized.

A well-planned social media calendar, and a pinch of automation with tools like Jetpack Social, is the key to success. 

Jetpack Social sharing options

7. Use social media automation tools 

Social media automation tools can save you time and ensure a consistent posting schedule. Automation tools help you manage your social media accounts, schedule posts, and analyze your performance.

Check out these tips for using social media automation tools:

  • Be selective in your choice. Don’t just pick any automation tool. Choose ones that are compatible with your social media accounts and that will help you achieve your specific goals. Jetpack Social is an example of a social media automation tool that allows you to schedule and share content across multiple platforms from one central location.
  • Schedule ahead. With automation tools, you can schedule posts in advance, making sure you have a consistent posting schedule without having to be glued to your phone 24/7. It’s like setting your social media on autopilot, giving you more time to do other things.
  • Analyze your performance. Use automation tools to track your performance, engagement rates, and follower growth. 
  • Use social listening. Social media listening tools can monitor conversations about your brand or industry and provide valuable insights into what people are saying about you and what’s trending with your most valuable audiences. 

With the right automation tools, you can streamline your social media strategy and free up more time for the important things in life.

8. Experiment with posting times and frequencies 

Audiences have different habits and preferences, so it’s important to test strategies and find what works best for your brand.

These tips will help you find the right cadence for your strategy:

  • Get experimental. Get out of your comfort zone and try new things. Don’t be afraid to mix up your content, try different posting times and frequencies, and see what resonates with your audience.
  • Use data to guide your experiments. Use social media analytics to track engagement rates, reach, and other important metrics. This will help you identify what’s working and what’s not.
  • Consider your audience’s behavior. Keep your audience’s behavior and preferences in mind when experimenting. For example, if you’re targeting a global audience, you may need to post at different times to accommodate varying time zones. You can use analytics tools to determine when your audience is active. Facebook Insights, for example, has a section for When Your Fans Are Online, that graphs activity by days of the week and time of day.
  • Embrace the unexpected. Don’t be afraid to try something unexpected or even risky. Going live for a midnight FAQ session could help you stand out from all the noise at peak hours.

You’re unlikely to find a set day of the week and time to post that simply works forever. Audience behavior shifts and times change — literally. Always keep measuring and adjusting your frequency and posting schedule to maximize engagement. 

creative graphic on Facebook for Aunt Fannie's cleaning products
Example of a high-quality, branded graphic from Aunt Fannie’s

9. Invest in high-quality visuals

Investing in high-quality visuals is essential for grabbing your audience’s attention and conveying information quickly. Images and videos are more engaging and shareable than text alone, making them a valuable addition to your social media content.

Get inspired to create beautiful visuals for your social media with these tips:

  • Use high-quality photos. Use high-quality images that are relevant to your brand and messaging. No blurry photos, please! Make sure your images are crisp, clear, and visually appealing. Whether it’s product photos or lifestyle images, make sure they tell a story and evoke emotion. Don’t settle for a dark shot taken with a cell phone. Instead, hire a pro, use a stock image service, or even send your products to a company that specializes in product photography. Learn more about taking professional product photos.
  • Use videos. Videos showcase your brand’s personality and convey information in a more engaging way. Create videos that highlight your products, give a behind-the-scenes look at your business, or showcase customer testimonials. And don’t forget to have fun with it — humor goes a long way!
  • Use infographics. Infographics are a great way to present complex information. Use them to communicate your brand’s message in a visually-appealing manner, and be creative with your designs!
  • Use branding elements. Make sure to incorporate your brand’s colors, fonts, and logos into your visuals to maintain consistency across all of your platforms. This will help build brand recognition, create a cohesive look, and ultimately improve your social media branding strategy.
  • Invest in quality equipment. Investing in quality equipment, like cameras and editing software, can make a big difference. Plus, it shows your audience that you’re serious about your brand and willing to invest in it!
  • Optimize visuals for each platform. Make sure to optimize your visuals for each social media platform to ensure they display correctly and are engaging for your audience. This means using specific dimensions, aspect ratios, or file types for each platform.

Go forth and create some beautiful visuals! Remember, quality over quantity, and always stay true to your brand’s voice and values.

10. Provide educational content

You don’t need to be an expert at everything to provide value to your audience. Just think about what your audience needs and the areas where you have unique knowledge that can help meet those needs. And, if all else fails, lean on others for their expertise. Conduct interviews and compile the advanced knowledge of multiple contributors in a single place. 

Here are some tips to help educate and engage your audience: 

  • Identify your audience’s needs. It’s crucial to understand your audience’s pain points and needs. What are they struggling with and how can you help? Use this information to create a plan for how-to guides, tutorials, or webinars to address these topics.
  • Share industry insights. Discuss and share the latest trends to show your audience that you’re a thought leader in your field. This could be in the form of blog posts, white papers, or case studies. 
  • Collaborate with influencers. Partner with influencers in your industry to co-create educational content. This is a great way to reach new audiences and build trust with your existing followers. Plus, it’s always more fun to work with others.
  • Create evergreen content. Creating evergreen content means making something that will remain valuable and relevant to your audience for a long time. Think of beginner’s guides or glossaries that provide a foundational understanding of your industry or topic.
  • Host Q&A sessions. Hosting Q&A sessions on social media or via live streaming is a fantastic way to engage with your audience in real time and build community.
  • Repurpose existing content. Don’t let your old work go to waste! Repurpose existing content into new formats or update older pieces to ensure they remain relevant and valuable. This could mean turning a blog post into a video or updating an outdated how-to guide.

11. Utilize user-generated content 

User-generated content not only helps your brand appear more genuine and relatable, it’s a great way to have your customers do a lot of the work for you! Just as people may trust a personal recommendation more than an advertisement, they often respond better to user-generated content than an overly-polished ad. It can help you showcase your brand’s authenticity and personality while also building a loyal group of unofficial brand ambassadors.

Here are some tips to help you get the most out of user-generated content:

  • Encourage customers to share. Customers may be shy or won’t naturally think to share content unless you encourage them to do so. Make it easy for them by creating unique hashtags or hosting photo contests.
  • Share customer success stories. Sharing success stories is a great way to humanize your brand and connect with your audience. Be sure to highlight the impact your products or services have had on your customers’ lives.
  • Partner with influencers. Engaging influencers for a paid campaign is an opportunity to build truly unique user-generated content that will be highly-relatable to subscribers.
  • Use social listening tools. Use social listening tools to monitor conversations about your brand. Identify the most engaging posts and ask for permission to repost them.
  • Respond to user-generated content. Responding to user-generated content, even if you don’t share it with your entire audience, shows appreciation for your customers and can encourage others to participate themselves. 
a testimonial posted on the Instagram account of Dr. Scholls
Example of a customer testimonial shared from Dr. Scholl’s

12. Partner with influencers

Partnering with influencers lets you leverage the reach and credibility of popular personalities in your niche. Influencers have engaged followings — from a few thousand to a few million people — and their endorsement is akin to a powerful recommendation from a personal friend or relative.

Here are some tips to maximize your influencer marketing strategy:

  • Choose the right influencers. Look for influencers who share your values and have a following that matches your target audience. And remember, bigger isn’t always better. Don’t be fooled by an influencer’s follower count alone. Take a closer look at their engagement rate and the quality of their content.
  • Define the terms of the partnership. Be clear about what you expect from the influencer, what they can expect from you, and the compensation for their work. And make sure to get everything in writing so there are no surprises.
  • Set clear goals. Set specific goals for your influencer campaign, such as visits to your site, new followers for your brand account, or actual sales. This will help you measure success and adjust your strategy if needed.
  • Collaborate on content creation. Work with the influencer to create content that is both authentic to their style and aligned with your brand messaging. 
  • Give creative freedom. Trust your influencers to create content that resonates with their audience. They know their audience best, so give them some creative freedom to do their thing and let them shine in their own way.
  • Provide value. Offer something of value to the influencer beyond compensation, such as exclusive access to products or experiences. This can help incentivize them to create high-quality content and promote your brand even more.
  • Build long-term relationships. Don’t just work with an influencer once and move on. Building long-term relationships can help further engrain your brand with their followers, leading to more impactful results.
  • Measure the impact. Track engagement rates, website traffic, and sales to measure the impact of your influencer campaign. Use this data to adjust your strategy and optimize your results. Having them provide their audience with a unique promo code is a great way to do this. 

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13. Join forces with other brands

Working with other, complementary brands is a proven way to cross-promote and reach new audiences. 

Here are some tips that will help you make the most of your brand collaborations:

  • Choose the right partners. Choose partners who share your values, audience, and approach. It’s important to collaborate with brands that are complementary to your offerings and have engaged social media followings. 
  • Define the terms of the collaboration. Be sure to define the terms of the collaboration before you get started, including content requirements, compensation, and timelines. And don’t settle for a handshake — get everything in writing and make sure you’re both on the same page.
  • Establish common goals. Establish common goals with the other brand to ensure that both parties benefit from the collaboration. This could include increasing follower counts, gaining email subscribers, driving website traffic, boosting sales, and more.
  • Leverage each other’s strengths. Each brand has its own strengths, and combining them can create a more impactful collaboration. For example, if one brand has a strong social media presence while the other has a popular blog, consider cross-promoting on both platforms. Don’t be afraid to get creative and think outside the box!
  • Follow up and maintain relationships. Follow up with the other brand after the collaboration to evaluate the success of the partnership and maintain the relationship. Building long-term relationships can lead to more impactful collaborations in the future. 

14. Collaborate with social media groups or communities

Social media groups and communities are often highly engaged and can be a valuable source of information and feedback.

Consider the following tips when collaborating with social media groups or communities:

  • Identify relevant groups or communities. Don’t just join any group that has a large following. You want to be intentional about where you invest your time and effort. Look for groups that are active, engaged, and have a narrow focus relevant to what you offer.
  • Join the group or community. Once you’ve found the right groups, it’s time to join the conversation. Offer valuable insights and information to establish yourself as a thought leader in your industry. Remember, you’re not there to promote your brand; you’re there to build relationships and provide value.
  • Collaborate on events. Consider reaching out to a group admin and offering to provide exclusive opportunities for members. Host a webinar or go live to answer questions. But remember, it’s not just about promoting your brand.
  • Pay attention to the rules. Each social media group has different rules that dictate your conduct within the group. Some only allow promotional content on certain days, or even ban it entirely. Make sure you’re familiar with the rules so you can create content that fits within them and avoid getting kicked out.
  • Reach out to admins and group creators. They may be open to collaborating with you for approved promotional posts or official recommendations. Group creators may want something in exchange or, at the very least, will want to vet that you’ll add true value to the community and won’t put off members. Building relationships with admins of large groups can open doors to new opportunities and provide insights you can’t get anywhere else.

15. Monitor social media mentions 

You probably get excited when someone mentions your brand on social media. However, this tip isn’t about the ego boost, but instead about engaging with people to spur further conversation or handle complaints.

Keep a pulse on your brand’s reputation with these social media mention monitoring tips:

  • Use social listening tools. These tools allow you to monitor conversations about your brand, even if customers don’t directly use your handle or hashtag. You can set up alerts for specific keywords or phrases related to your brand and track them across multiple social media platforms. This way, you won’t miss any mentions and can respond promptly.
  • Personalize your responses. Don’t just copy and paste a generic response to every mention. Take the time to read and understand what the customer is saying and respond accordingly. This shows that you’re listening and care about their experience with your brand.
  • Use positive interactions to build relationships. When a customer has a positive experience with your brand, it’s an opportunity to turn them into a brand advocate. Take the time to thank them for their feedback, ask for their opinion on future products or services, or even offer them a discount on their next purchase. These little touches can go a long way in building a strong relationship with your audience.

16. Engage with your followers in a timely and professional manner

Social media is all about connecting with people. As a brand, it’s essential to foster meaningful, genuine interactions with your audience. 

Here are some tips to help engage your audience:

  • Respond in a timely manner. When someone takes the time to comment, question or express a concern, they’re looking for a response. So, be sure to reply in a timely manner to show your followers that you’re present and listening.
  • Show personality. Let your brand’s voice shine through in your responses. Don’t be afraid to use humor, emojis, or even GIFs (when appropriate) to connect with your audience on a human level. Remember, people want to connect with people, not just computers.
  • Be helpful. Provide valuable information or resources to your followers whenever possible. This could be anything from a helpful how-to guide to a link to a blog post on a relevant topic. This shows that you’re not just there to sell, but to provide value to your audience.
  • Monitor and address negative feedback. We all know that not everyone is going to love your brand all the time. How you respond to negative feedback can make all the difference. Monitor your social media channels for any negative feedback and address it in a timely and professional manner. This shows that you take feedback seriously and that you’re willing to listen and make things right.

17. Host contests and giveaways

By offering prizes or rewards, you can encourage your audience to engage with your brand and build strong relationships with your followers.

Boost your engagement and loyalty with these tips:

  • Choose the right prize. You want to choose a prize that aligns with your brand and is relevant to your audience. For example, if you’re a fitness brand, you could give away a free gym membership or a set of workout gear. This not only incentivizes engagement, but also helps you attract the right followers.
  • Define the rules. This includes entry requirements, timeline, and eligibility. Make sure that everyone knows what they need to do to enter and what they can expect if they win. Be clear and concise in your messaging to avoid any confusion.
  • Promote the contest or giveaway. Don’t just post about it once and forget it. Promote it on social media regularly to keep the buzz going. Use eye-catching graphics or videos to grab people’s attention and encourage them to participate.
  • Follow through on rewards. This is crucial for building trust and loyalty with your audience. Make sure you deliver rewards in a timely and professional manner. Don’t make people jump through hoops to claim their prize. The easier and more seamless the process, the better.
  • Have fun with it! Contests and giveaways are a great way to inject some fun and excitement into your social media strategy. Get creative with your prizes, rules, and messaging to make it more engaging for your audience.

18. Offer time-limited discounts or flash sales

Generate excitement with your audience and encourage action with short-term promotions. 

Here are some tips for making the most of time-limited discounts and flash sales:

  • Use scarcity to your advantage. Set a clear end date for the promotion and emphasize that the offer is only available for a limited time. You can also limit the sale to a certain number of customers, purchases, or quantity of products. This creates a sense of urgency and encourages your followers to take action. 
  • Harness the power of exclusivity. Make it clear that the offer is only available to your social media followers. This makes them feel special and appreciated, which can lead to increased loyalty and engagement. Plus, it’s a great way to reward your followers for sticking around and engaging with your brand.
  • Offer tiered discounts. For example, you could offer a 10% discount to anyone who shares your post, and a 20% discount to anyone who refers a friend. This not only incentivizes engagement but also encourages your followers to spread the word about your brand.
  • Use social proof to build credibility. Share testimonials or reviews from customers who have taken advantage of your previous promotions. This can help build trust with your audience and encourage them to take advantage of the current offer. 
  • Personalize the offer. Use data from your social media analytics to personalize the offer for different segments of your audience. For example, you could provide a different discount to followers who have previously purchased from your brand versus those who are new to your social media page.
  • Follow up with your audience. After the promotion has ended, follow up with your audience to thank them for participating and encourage them to continue engaging with your brand on social media. You could even offer a sneak peek of upcoming promotions to keep them engaged in the long term.

19. Share customer success stories and case studies

You’ve probably heard the saying “show, don’t tell,” and that’s exactly what sharing customer success stories and case studies is all about. 

Use the following tips to help demonstrate the value of your products or services: 

  • Choose the right stories. It’s important to choose stories with specific, measurable results that can demonstrate the impact of your offerings. This helps your audience understand the real-world value of your products or services.
  • Use a variety of formats. Use a variety of formats to share customer success stories, including blog posts, images, videos, and more. The more diverse the format, the wider the audience you can reach.
  • Include quotes and testimonials from the customer. This adds credibility and provides a personal touch to your success stories. A customer’s words can be much more powerful than anything you say about your own products or services.

20. Humanize your brand

It can be tempting to focus solely on promoting your products or services, but it’s important to remember that social media is a social platform. That means it’s about building connections and establishing trust with your audience. And one way to do that is by showcasing the people behind your brand.

These tips will help you create a more personable and approachable brand image:

  • Showcase your employees. Use employee spotlights or day-in-the-life features to  highlight your team and their experiences. This can help your audience understand the people behind your brand and the values that drive your organization. Plus, it’s a great way to recognize your employees’ hard work and achievements.
  • Use behind-the-scenes content. Use behind-the-scenes content to showcase your brand’s personality and culture. This could include photos or videos of your team in action, or sneak peeks of new products or services. This gives your audience a glimpse into what it’s like to work at your company and can make your brand more relatable and approachable.
  • Tell stories. Use storytelling to highlight the human side of your brand. This could include stories about how your brand got started, or how your products or services have impacted the lives of your customers. 

21. Create a social media crisis plan

As much as we all love positive interactions on social media, negative feedback is bound to happen at some point. That’s why it’s important to be prepared and have a plan in place to handle potential crises.

Here are some tips to get started:

  • Identify potential crisis scenarios. Think about the different scenarios that could arise on social media that might require a response. This could include negative reviews, customer complaints, or social media backlash.
  • Define your response strategy. Define your response strategy for each scenario, including who will respond, how quickly they will respond, and what they will say. This saves you a lot of time and effort during a real-life problem.
  • Monitor social media mentions. Monitor social media mentions to identify potential crisis situations as they happen. The earlier you can catch a potential crisis, the more effective your response will be.
  • Respond quickly and professionally. When negative feedback or backlash happens, it’s important to respond in a timely and professional manner. This can help you mitigate the impact of the situation and build trust with your audience. And if you’re lucky, you might even be able to turn a negative situation into a positive one.

22. Conduct regular social media audits

It’s important to evaluate your performance and identify areas for improvement so that you can optimize your strategy and achieve better results. But let’s face it, conducting a social media audit can be overwhelming. So, let’s break it down with these tips:

  • Define your goals. Define your goals and metrics for success, such as engagement rates, follower growth, or website traffic. It’s important to have a clear understanding of what you’re trying to achieve on social media before you start evaluating your performance.
  • Evaluate your content strategy. Take a deep dive into your content strategy and evaluate the type of content you’re sharing and the frequency of your posts. Are you sharing the right type of content for your audience? Are you posting enough or too often? These are all questions to consider.
  • Analyze your audience. Analyze your audience and identify opportunities to better engage with your target demographic. What are their interests, pain points, and needs? How can you better serve them on social media?
  • Conduct a competitive analysis. See how your social media performance stacks up against your competitors. What are they doing well, and where do you have room for improvement?
  • Schedule regular social media audits. Ensure that you’re consistently evaluating your performance and making improvements. It’s important to keep an eye on your social media strategy and make adjustments as needed to keep up with the ever-changing landscape.

23. Be agile and adaptable

Social media is constantly changing, and it’s important to be able to pivot and experiment with new ideas and formats to stay ahead of the curve. With these tips, you’ll be ready for whatever comes your way:

  • Stay up-to-date. This can include following industry leaders and publications, attending conferences, and monitoring relevant hashtags. The more you know, the better equipped you’ll be to adapt to new changes.
  • Experiment with new ideas. Try out new formats or trends to see if they resonate with your audience. But, don’t be afraid to fail. Embrace failure as an opportunity to learn and grow, and use those lessons to inform your future strategies. To get you started, here are 23 ideas for social media posts that you can integrate into your content strategy.
  • Embrace failure. Don’t be afraid to fail because, let’s face it, not every post will be a winner. Social media is a constantly evolving landscape, and what works today may not work tomorrow. Embrace failure as an opportunity to learn and grow, and use those lessons to inform your future strategies. In other words, don’t cry over spilled milk — instead, use it to make a delicious latte!
  • Stay true to your brand. While it’s important to experiment and stay current, don’t lose sight of your brand values and messaging. Make sure that any new formats or trends align with your overall brand strategy and communicate your unique value proposition.

24. Don’t forget to have fun!

Social media is not just about driving traffic to your website or increasing your follower count. It’s also about unleashing your creativity and building real connections with your audience.

Here are a few tips to add some enjoyment to social media:

  • Use humor. Don’t take yourself too seriously. Let your hair down, crack a few jokes, and watch your engagement soar.
  • Showcase your brand’s culture and values. Give your audience a peek behind the curtain with behind-the-scenes content and employee spotlights. This will help them connect with your brand on a deeper level and feel like they’re part of your community.
  • Connect with your audience on a personal level. Respond to comments, engage in conversations, and show your followers that you care about them as individuals, not just as customers.
  • Create social media challenges. These can encourage your audience to engage with your brand in fun and creative ways. This could be anything from a photo contest to a scavenger hunt. 

In conclusion, life’s too short to not have fun on social media. So, take a deep breath, let your creativity flow, and enjoy the ride!

LinkedIn post from ISC Sales advertising a product
Example of a LinkedIn post from ISC Sales

Frequently asked questions about social media

What are the benefits of social media marketing for businesses?

Social media marketing offers a wide range of benefits for businesses, including:

  1. Increased brand awareness. Social media platforms provide businesses with the opportunity to reach a wider audience.
  2. Improved customer engagement. Social media allows businesses to engage with customers in real-time, responding to comments and addressing concerns promptly.
  3. Enhanced customer loyalty. Social media provides businesses with an opportunity to build stronger relationships with their customers, resulting in increased loyalty and repeat business.
  4. Increased website traffic. Social media can drive traffic to a business’s website through links and promotions.
  5. Greater visibility. Social media can help businesses increase their visibility on search engines, as well as on social media platforms.
  6. Cost-effective advertising. Social media advertising can be more cost-effective than traditional advertising methods, allowing businesses to reach a larger audience for less money.

To maximize the benefits of social media marketing, businesses should have a clear strategy in place, set measurable goals, and consistently evaluate their performance.

What are the best ways to create engaging content on social media?

Creating engaging content on social media is essential for building a strong online presence and connecting with your audience. Here are some tips for creating engaging content on social media:

  1. Use visuals. Visuals, such as images and videos, are more likely to capture the attention of social media users than text-only posts.
  2. Keep it concise. Social media users have short attention spans, so keep your content concise and to the point.
  3. Use humor. Humor can help your content stand out and connect with your audience.
  4. Tell stories. Storytelling can create emotional connections with your audience and make your brand more memorable.
  5. Ask questions. Asking questions can encourage engagement and help you improve your content and brand.
  6. Use hashtags. Hashtags can help increase the visibility of your content and connect to users interested in specific topics.
  7. Provide value. Providing valuable information, such as tips or how-to guides, can establish your expertise.

How often should businesses post on social media, and at what times?

The frequency and timing of social media posts can have a significant impact on engagement and reach. However, there is no one-size-fits-all answer to this question, as the ideal frequency and timing will vary depending on the platform and your audience.

As a general rule of thumb, businesses should aim to post at least once a day on platforms like Facebook and Instagram. It’s also important to consider the timing of your posts, posting when your audience is most active on the platform.

To determine the ideal posting frequency and timing for your business, monitor your analytics and experiment with different strategies to see what works best.

What are some effective strategies for growing your social media following?

Growing your social media following can help you reach a wider audience and increase engagement with your brand. Here are some effective strategies for growing your social media following:

  1. Use hashtags. Hashtags can help increase the visibility of your content and connect with users interested in specific topics.
  2. Engage with your audience. Responding to comments and messages can build stronger relationships with followers.
  3. Partner with influencers. Partnering with influencers in your industry can help increase your reach and credibility on social media.
  4. Host giveaways. Hosting giveaways can incentivize engagement and get more users to follow your account.
  5. Cross-promote on other platforms. Cross-promoting your social media accounts on your website, email newsletter, and other platforms can help increase your following.
  6. Consistently provide valuable content. Consistently providing valuable content can help establish your expertise and build trust with your audience, resulting in increased engagement and followers.

How can businesses measure the success of their social media marketing efforts?

Measuring the success of your social media marketing efforts is essential for evaluating the effectiveness of your strategy and making improvements. Here are some metrics to consider:

  1. Engagement rate. Engagement rate measures the number of likes, comments, shares, and other interactions on your posts, providing insight into the effectiveness of your content.
  2. Follower growth. Follower growth measures the number of new followers on your social media accounts, indicating the growth of your audience and the effectiveness of your strategy.
  3. Click-through rate. Click-through rate measures the number of clicks on links in your social media posts, indicating the effectiveness of your calls-to-action and the engagement of your audience.
  4. Conversion rate. Conversion rate measures the number of users who complete a desired action, such as making a purchase or signing up for a newsletter.
  5. Impressions and reach. Impressions and reach measure the number of users who see your posts, providing insight into the visibility of your content and the size of your audience.

By regularly monitoring these metrics and making adjustments to your strategy as needed, you can optimize your social media marketing efforts and achieve your goals.

What are common mistakes businesses make when using social media for marketing?

Social media marketing can be a powerful tool for businesses, but there are several common mistakes that can hinder the effectiveness of your strategy, including:

  1. Over-promoting. Focusing solely on promoting your products or services can come across as spammy and turn off your audience.
  2. Neglecting engagement. Neglecting to engage with your audience, respond to comments and messages, and build relationships can limit the effectiveness of your strategy.
  3. Inconsistent posting. Inconsistent posting can make it difficult to build momentum and connect with your audience on social media.
  4. Ignoring analytics. Ignoring your analytics and failing to evaluate your strategy regularly can prevent you from making data-driven decisions and optimizing your performance.
  5. Failing to tailor content for each platform. Failing to tailor your content for each platform and audience can limit the effectiveness of your strategy and reduce engagement.

What are some common misconceptions about social media marketing that businesses should be aware of?

There are several common misconceptions about social media marketing that businesses should be aware of, including:

  1. Social media marketing is free. While social media platforms are usually free to use, effective social media marketing often requires investment in resources such as time, tools, and advertising.
  2. More followers are always better. While a large following can be beneficial, it’s more important to focus on growing a highly-engaged audience that fits your niche market. 
  3. You need to be on every platform. While it’s important to be present on the platforms your audience uses most, it’s not necessary to be active on every platform.
  4. Social media marketing is easy. While social media marketing can be a powerful tool, it requires consistent effort, creativity, and strategic planning to achieve success.

What are some ways businesses can use social media to drive website traffic and sales?

Social media can be an effective tool for driving website traffic and sales. Here are some ways businesses can use social media to achieve these goals:

  1. Share links. Sharing links to your website or blog can drive traffic to your site and increase the visibility of your content.
  2. Use call-to-actions. Including clear calls-to-action in your social media posts can encourage users to click through to your website and take desired actions, such as making a purchase.
  3. Run promotions. Running promotions or offering exclusive discounts to your social media followers can incentivize engagement and drive sales.
  4. Use social media advertising. Social media advertising can be an effective way to reach a larger audience.
  5. Partner with influencers. Partnering with social media influencers in your niche can help increase your reach.
  6. Utilize user-generated content. Sharing user-generated content, such as customer reviews and testimonials, can help build trust and drive traffic to your website.
  7. Host contests and giveaways. Hosting contests or giveaways on social media can encourage engagement.

By using these strategies and consistently engaging with your audience on social media, you can increase website traffic and drive sales for your business.

How can businesses use social media to build brand awareness and credibility?

Social media can be an effective tool for building brand awareness and credibility. Here are some ways businesses can use social media to achieve these goals:

  1. Consistently post high-quality content. Posting high-quality content that aligns with your brand voice and values can help build credibility.
  2. Engage with your audience. Engaging with your audience on social media by responding to comments, messages, and mentions can foster relationships.
  3. Partner with influencers. Partnering with social media influencers in your niche can help increase your reach and credibility.
  4. Share customer success stories. Sharing customer success stories and case studies can help demonstrate the value of your products or services and increase brand credibility.
  5. Use social proof. Using social proof, such as customer reviews and testimonials, can help build trust.

How can businesses integrate user-generated content into their social media marketing strategy?

User-generated content (UGC) can be a powerful tool for businesses to increase engagement and build credibility on social media. Here are some ways businesses can integrate UGC into their social media marketing strategy:

  1. Encourage customers to share their experiences. Encouraging customers to share their experiences with your products or services on social media can generate UGC and increase engagement.
  2. Share customer reviews and testimonials. Sharing customer reviews and testimonials can help build credibility and encourage others to engage with your brand.
  3. Host a contest. Hosting a contest can encourage engagement and generate content that can be used in your social media marketing.

By integrating UGC into your social media marketing strategy, businesses can increase engagement, build credibility, and showcase their brand in an authentic way.

customizing a message for social media using Jetpack Social

How can businesses effectively manage their social media presence across multiple platforms?

Managing a social media presence across multiple platforms can be challenging, but with the right tools and strategy, it can be done effectively. Here are some tips for effectively managing your social media presence across multiple platforms:

  1. Use a social media management tool. Using a social media management tool, such as Jetpack Social, can help streamline your social media management and make it easier to post consistently across multiple platforms.
  2. Tailor content for each platform. Tailoring your content for each platform and audience can increase engagement and effectiveness.
  3. Utilize automation. Utilizing automation tools, such as scheduling posts in advance, can save time and ensure a consistent posting schedule.
  4. Monitor analytics. Regularly monitoring your social media analytics can help you identify what’s working and what’s not, and make adjustments to your strategy accordingly.

By using these strategies and leveraging the right tools, businesses can effectively manage their social media presence across multiple platforms and achieve their social media marketing goals.

Jetpack Social: Social media automation for businesses using WordPress

Are you struggling to keep up with the demands of managing your social media accounts? Do you feel like you’re constantly juggling multiple tasks, leaving you with little time to focus on growing your business?

Jetpack Social is the answer you’ve been looking for. This powerful social media sharing plugin for WordPress is the ultimate solution for businesses that want to streamline their social media management.

You can focus on what really matters — creating great content that resonates with your audience. Jetpack Social takes care of the rest, automatically sharing your content on your social media channels and giving you a chance to schedule posts in advance.

So, if you’re ready to take your social media strategy to the next level, visit the following page to learn exactly how Jetpack Social can help your business: https://jetpack.com/social/

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Simon Keating profile
Simon Keating

Simon has worked in marketing and product development for over 10 years, previously at HubSpot, Workday, and now Automattic (Jetpack). He has a varied education, with a degree in chemical engineering and a masters in computer science to his name. His passion is helping people and their businesses grow.

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