Every website has a purpose. Whether your site is for a family-owned bakery, a woodworking shop, or even a personal blog, it can benefit from attracting repeat visitors and increasing user engagement.

Partaking in email marketing initiatives (sending electronic messages to site visitors via email) is one of the best ways to do this, as there will be more than 3.8 billion email users before the start of 2019, according to a 2018 Radicati Group study. Imagine how many people you might be able to build relationships with through email outreach!

In this post, we’ll review why email marketing is important, how you can get started, and share some email marketing tips to help you build and maintain an audience while executing your marketing goals.