A website footer is found at the bottom of your site pages. It typically includes important information such as a copyright notice, a disclaimer, or a few links to relevant resources. Can you recall what’s in your website footer?

Many site owners focus on designing the tops of their websites. After all, it’s what visitors first see when they land on a site. Although it’s very important to design the perfect header and an attractive banner, when it comes to designing the footer, don’t exhaust your creativity. A footer should also serve to accomplish one or more of your specific site goals.

With the knowledge that your site footer might dictate whether a visitor continues interacting with your site or leaving for good, let’s review why a website footer matters, and what goes into creating a compelling one.