Your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, know-how, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.

In addition to creating a dynamic online portfolio, though, it’s vitally important to include customer testimonials on your website to highlight the positive experiences they had when working with you.  Whether you’re managing a fully-fledged eCommerce site or you’re just a startup with a basic landing page, making sure you include testimonials is one of the best ways to provide social proof and show website visitors that you mean business.

Let’s discuss how to use the Testimonials feature to establish credibility in your field, while improving the conversion rate of visitors into clients.