Attract New Business by Adding Testimonials to Your Website

Your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, know-how, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.

In addition to creating a dynamic online portfolio, though, it’s vitally important to include customer testimonials on your website to highlight the positive experiences they had when working with you.  Whether you’re managing a fully-fledged eCommerce site or you’re just a startup with a basic landing page, making sure you include testimonials is one of the best ways to provide social proof and show website visitors that you mean business.

Let’s discuss how to use the Testimonials feature to establish credibility in your field, while improving the conversion rate of visitors into clients.

Continue reading → Attract New Business by Adding Testimonials to Your Website

Posted in Small Business | Tagged , , | 3 Comments

Using Custom Content Types with Jetpack

Jetpack’s Custom Content Types adds custom post types (CPTs) to your site, which allow you to create a new section of unique content without having to code. You can use CPTs to make your Portfolios, Testimonials, Simple Food Menus, or Comics shine. Once you distinguish your content types from regular Posts or Pages, you can use themes to present your new content types in stunning ways.

Let’s review what Custom Content Types are, their benefits, the different CPTs, and when you might use them to customize your Jetpack site.

Continue reading → Using Custom Content Types with Jetpack

Posted in Tips & Tricks | Tagged , , | 2 Comments
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