Google “best white paint colors” and you’ll get millions of results. The top-ranked websites are the usual leviathans of interior design: Elle Decor, Real Simple, Apartment Therapy, Architectural Digest, and Better Homes and Gardens. 

But then! A link appears to a small interior design business run out of a suburban home in the small city of Nanaimo (pop: 90,000) in western Canada: Kylie M. Interiors, a digital David among the Goliaths. 

Kylie Mawdsley is a mother of two who worked at Home Depot in the blinds and drapes department, and she’s a testament to how a talented person with top-notch content can make it to the big leagues. 

She runs an interior design shop that does the vast majority of its business online. Clients send in photos of their homes, and Kylie provides custom advice on everything from paint color (her specialty) to updating kitchen cabinets. To bring in new clients, she also publishes lots of free advice, articles, and offers courses through her website.

But Kylie’s fans often struggled to find exactly what they were looking for after they got to her website.