Now that many businesses have an online presence, people expect the same great experience online that they get in person from their favourite cafes, restaurants, and local shops. In 2021, site performance is extremely important and is a key component in setting your business apart from your competitors.
Studies have shown that poor performance directly impacts sales, with a one‑second delay in loading times reducing conversion rates by 20%. Just like slow service in a restaurant, your site speed can have a major impact on if people engage and come back.
But for most people, it’s hard to stay on top of ever-evolving web standards. Not to mention expensive to hire a developer to upgrade your site.
That’s why we’re proud to announce Jetpack Boost. Developed in partnership with XWP – who have built some of the fastest WordPress sites in the world (and the AMP plugin and Tide quality framework) – Jetpack Boost gives your site the same performance advantages as the world’s leading websites, with no developer required. And best of all, it’s free!
Continue reading → Improve your site performance and SEO for free with Jetpack Boost
Regardless of the type of site you’re running, making sure that it loads quickly and feels fast should be among of your primary goals.
A fast site means a better visitor experience. Shorter load times can lead to lower bounce rates, happier readers, more page views, a healthier Time on Page, and — if you’re running a store — improved sales.
Because Google uses site speed in its ranking algorithm, it also has a direct influence on your SEO. Fast load times can result in higher rankings and ultimately lead to increased organic traffic.
Currently, only files included in WordPress core and the Jetpack plugin can be served by our CDN.
Ready to take your new site accelerator for a spin?
Go to Jetpack → Settings → Writing in the dashboard of your WordPress site and toggle the Enable site accelerator option found in the Performance & speed section. No additional configuration or set up is necessary.
We’d love to hear from you
Enable the new site accelerator for your sites and let us know if you have any feedback — we’d love to hear it! Please leave a comment below or open an issue in our GitHub repository.
When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.
However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.
According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.
Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.
This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.
Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.
Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images
Embarking on a new WordPress project is incredibly exciting. You’re probably full of ideas for your site and what you hope it will achieve. You may even have content or products for an online store ready to go.
It’s tempting to only focus on the creative side of things, or the business aspects of building a site. But there are some equally important technical tasks that you should spend some time fine-tuning, and one of those is building a sitemap.
In this post, you’ll learn what a sitemap is, why you need one, and how to create it. Most importantly, you’ll learn how Jetpack does a lot of the heaving lifting for you!
Continue reading → Improve Your SEO with Sitemaps
Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.
Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.
In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.
Continue reading → How Your Images Affect Your Site Speed and SEO