When was the last time you Googled yourself or your business? We’ve all done it! But most new customers won’t look for you by name; their searches will be more generic. What results appear when you enter phrases that potential customers might search for? How far down the page are you? If someone has to click beyond the first page to find your website, you’re probably not getting much traffic from search engines.
Community engagement is key to success for a blogger or online publisher, and that means comments. Allowing comments on blog posts encourages readers to express their opinions. It also provides an opportunity to increase your authority through conversations with inquiring minds and appreciative fans. Social media makes it easy to share articles, but there’s nothing quite like building a community on your own website or blog.
But with a growing audience comes comment spam. These aren’t words of encouragement from loyal followers or legitimate questions from interested readers. These are the comments that are a little too formal, don’t quite make sense, or are pushing payday loans and cheap prescriptions on your post about baking bread.
Regardless of the type of site you’re running, making sure that it loads quickly and feels fast should be among of your primary goals.
A fast site means a better visitor experience. Shorter load times can lead to lower bounce rates, happier readers, more page views, a healthier Time on Page, and — if you’re running a store — improved sales.
Because Google uses site speed in its ranking algorithm, it also has a direct influence on your SEO. Fast load times can result in higher rankings and ultimately lead to increased organic traffic.
Currently, only files included in WordPress core and the Jetpack plugin can be served by our CDN.
Ready to take your new site accelerator for a spin?
Go to Jetpack → Settings → Writing in the dashboard of your WordPress site and toggle the Enable site accelerator option found in the Performance & speed section. No additional configuration or set up is necessary.
We’d love to hear from you
Enable the new site accelerator for your sites and let us know if you have any feedback — we’d love to hear it! Please leave a comment below or open an issue in our GitHub repository.
When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.
However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.
According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.
Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.
This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.
Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.
Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images
Embarking on a new WordPress project is incredibly exciting. You’re probably full of ideas for your site and what you hope it will achieve. You may even have content or products for an online store ready to go.
It’s tempting to only focus on the creative side of things, or the business aspects of building a site. But there are some equally important technical tasks that you should spend some time fine-tuning, and one of those is building a sitemap.
In this post, you’ll learn what a sitemap is, why you need one, and how to create it. Most importantly, you’ll learn how Jetpack does a lot of the heaving lifting for you!
Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.
Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.
In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.
Continue reading → How Your Images Affect Your Site Speed and SEO
Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.
Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.
So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.
Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement
Bringing traffic to your website isn’t as easy as waiting around for the right people to show up. To get them to come to you, you need to make sure your site shows up in the places they’re looking — like search engines.
Search engine optimization (SEO) is a technical term for tactics that you can use to attract more readers, clients, or customers from search engines. SEO is usually thought of as a complicated, time-consuming series of tasks, but with the right tools it’s well within your reach.
With Jetpack, you can optimize your WordPress site for search engines… and do it in less time than it takes to brew a cup of coffee. Here’s how.
Continue reading → 5 Minutes to Better WordPress SEO with Jetpack