Video is one of the most valuable assets in a website owner’s toolkit. Adding videos to your site can help build visitor confidence, improve conversion rates, and make your site more attractive to search engines. 

In this guide, you’ll learn how to add videos to your WordPress site by embedding them from offsite sources like YouTube, Vimeo, TikTok, Instagram, and Facebook, and by uploading them directly to your site using WordPress blocks.

Let’s start by looking at some key reasons why you should include video on your site.