Every business wants to be more data-driven. Though it seems like a bit of a buzzword, what this means for most real-world businesses is the ability to get the right information at the right time and use it to make better decisions. 

None of this is possible, however, without first getting access to the right data. Most traditional analytics platforms fall short in delivering critical real-time info, leaving you in the dark when it matters the most.

Let’s say you’ve launched a major campaign or website update. You want to see the results, but when you log into your dashboard, you see data…from several days ago. This leaves you constantly behind with making critical campaign ad spend changes or site updates. 

Worse yet, some platforms are rife with issues like sampling errors, low data quality, and processing discrepancies, which give a distorted view of your website’s performance.

In short, you’re making crucial decisions based on a blurry, outdated snapshot rather than crystal-clear, real-time numbers.

That’s why you need to start looking for a real-time analytics platform. But what is real-time analytics, and how does it work? Below, we’ll explain the concept and how it benefits any organization looking to make the most of their digital efforts.