Starting any online store requires a lot of work and time, but the best ecommerce WordPress themes are designed to make things easier. They come with pre-made shop and product page templates, as well as other features to help launch your business faster. 

But which theme should you choose?

Many free ecommerce themes offer essential functionality and are ideal for new stores. If you already have an established business and you’re embarking on your next phase of growth, however, you might need a premium theme with more advanced features. 

To help you decide, we’ve put together a list of the best themes for ecommerce sites, including both free and premium options. We’ve also added essential plugins you’ll need to protect your online store and boost its performance. Let’s take a look!

Freshening up online content is a great way to show readers (and search engines) that you’re actively maintaining your site. It builds trust that the information is accurate and up to date. By default, WordPress displays the original publication date, but not when you last updated the content.

In other words, a three-year-old post about social media trends might appear outdated at first glance, even if you revised it last week. Search engines also consider content freshness when ranking pages, so not displaying updates could negatively affect SEO.

The fix is straightforward: add a “last updated” date to WordPress posts manually with code or by using a plugin. Let’s go over how to set it up.

To grow your WordPress site, you need to understand what’s working — and what’s not. That starts with clear, reliable analytics.

Jetpack Stats and Google Analytics (GA4) both track how people find and interact with your site, but they approach it differently. Jetpack Stats keeps things simple, showing key metrics right in your WordPress dashboard. Meanwhile, Google Analytics delivers deeper data and custom reports, but requires more setup and experience to use.

This guide covers the key differences between Jetpack Stats and GA4, including installation, reporting, real-time traffic, customization, and privacy. You’ll also learn when to use each tool individually and when running them together works best. Let’s get started. 

Being able to access your WordPress files directly within your dashboard is handy. You can jump in, tweak code, and save changes instantly. However, this convenience has a downside: If a hacker ever gains admin access, the file editor becomes an easy way for them to inject malicious code.

This is why many site owners choose to turn off file editing altogether.

In this guide, you’ll learn how to disable file editing in WordPress, why it’s crucial for protecting your site, and what to check afterward to keep everything running smoothly.

Your WordPress admin email address serves as the main contact point for your website. It receives important notifications about updates, security alerts, and user registrations. Sometimes you need to change this email address, whether you’re switching to a new email account, updating your business contact information, or taking over a website from someone else.

Changing your WordPress admin email is pretty straightforward once you know the right steps. This guide shows you four different methods to update your admin email address, plus how to handle any problems that might come up.

No matter the type or size of your site, you need a good security plan in place to keep hackers out. One area you need to pay special attention to is your login page. Attackers often use a technique called “brute force attacks” to guess usernames and passwords until they stumble across the right combination and get into your site. Thanks to bots, they can try thousands of combinations a minute.

One easy solution is to limit the number of times someone can try to log in. If they fail too many times, they get locked out for a set period of time. 

This guide walks you through how to limit login attempts with and without a plugin. You’ll also find tips to protect your site without locking out real users.