15 Christmas Social Media Post Ideas for Businesses

Creating engaging social media content for the Christmas season, when competition is at its peak, is a serious challenge. You not only need to post more frequently, but you need it to be your best posts of the year. 

From showcasing holiday cheer to promoting special deals, crafting a thoughtful Christmas social media strategy can help businesses stay in front of customers this festive season. 

This guide covers 15 creative ideas to inspire your holiday content and make the most of your online presence this December.

1. Holiday giveaway contest  

Running a holiday giveaway is one of the easiest ways to drive engagement and grow your social media reach. People love the chance to win something, especially when the prize matches the mood. 

Here’s how to set it up. First, decide on the prize. Usually, you can’t go wrong with a holiday gift bundle featuring your products or services. Make sure it’s something appealing enough to encourage participation but manageable within your budget.

Next, outline the rules. For example, ask followers to like the post, tag a friend, or share your content to enter. Tagging a friend is particularly useful because it brings more people to your page organically.  

To maximize visibility, make your post visually attractive and clearly state the rules. Use a festive image or a short video to grab attention. Adding a deadline to your giveaway will create urgency, encouraging faster participation.

2. “12 days of Christmas deals” series  

A “12 days of Christmas” promotion is a creative way to keep your audience engaged throughout the holiday season. By offering daily deals, you give followers a reason to keep coming back to your page, which helps maintain steady engagement during a busy time of year.  

Start by planning your promotions. Depending on what products or services you want to highlight, these might range from discounts on popular items to free add-ons with purchases. You might also want to include a mix of physical and digital offers.  

Next, create a posting schedule. Announce the series with a teaser post a few days before it begins. This will help build anticipation. During the promotion, make sure each deal is clearly explained in your posts. Use a consistent format, such as a numbered graphic that counts down the days, to make it easy for followers to recognize.  

To encourage participation, include a call-to-action in every post. For instance, you could ask followers to comment or share the deal of the day. If possible, link directly to the featured products or services to make purchasing easier.

3. Limited-edition Christmas products  

The holiday season is a great time to introduce limited-edition products or services tailored this special time of year. 

Start by brainstorming products or services that align with Christmas themes. This could mean adding a holiday twist to your regular offerings, such as seasonal flavors, designs, or packaging. For service-based businesses, think about special seasonal packages, consultations, or one-time deals that only run through December.  

When promoting these products, focus on their exclusivity. Let your audience know that these items won’t be available after the holiday season. Use your social media channels to showcase what makes them unique. For instance, post photos or videos highlighting the details of the product, such as holiday-themed packaging or festive features.  

To build more interest, consider sharing behind-the-scenes content showing how the product was made or designed for the season. Followers enjoy seeing the effort and creativity behind these offerings.

4. Christmas gift guide  

A Christmas gift guide is a simple way to show customers how your products or services can solve their holiday shopping needs. 

Start by grouping your offerings into categories based on the type of person who might enjoy them. For instance, if you sell tech gadgets, you might create sections for “tech enthusiasts,” “busy parents,” or “remote workers.” Think about your target audience and how they might want to shop during the holidays.  

Make your guide easy to read and visually appealing. Use clear photos and concise descriptions for each item. If possible, include pricing and links to where the products can be purchased. This reduces the friction for customers and encourages faster decision-making.  

Consider highlighting a mix of items at different price points to appeal to various budgets. Including a “stocking stuffers” section with affordable options can also help.  

Share your guide across your social media platforms and website. You can create a single long post or break it into smaller posts to focus on specific categories. If you have the resources, a short video walk-through of the guide can be an engaging addition.

5. Christmas-themed product demos  

A Christmas-themed product demo is a simple way to highlight your offerings while tying them to the holiday season. It helps customers understand how your products or services fit into their lives.  

Start by identifying the products or services you want to feature. Focus on those that are most relevant during December or that work well as gifts. If your business offers multiple products, think about how they can be grouped for a more cohesive demo.  

Next, plan the setting. Add holiday elements such as festive decorations, seasonal props, or a cheerful backdrop to your demo. This helps create a connection between your offering and the Christmas season. For example, if you’re showing off a kitchen gadget, use holiday recipes in the demo.  

Keep the demo short and clear. Highlight key features and benefits in a way that is easy to follow. Include a call-to-action at the end, such as a link to purchase the product or details about a holiday promotion.  

To reach a wider audience, post your demo as a reel, video, or live session. Sharing it across multiple platforms ensures more people see it. If you have an email list, consider including the video link in a holiday newsletter.

6. Holiday bundle offers  

Creating holiday bundles can encourage larger purchases and make gift-giving easier for your customers. Bundling products or services together with a holiday theme can boost your average order total while providing customers with more value.  

To start, identify products or services that complement each other. For example, if you sell skincare products, you might create a “Winter Skin Care Bundle” with a moisturizer, cleanser, and exfoliator. If you offer services, you could package several sessions at a discounted rate.  

Make the bundle feel festive by adding holiday-themed packaging or names. A small touch like holiday wrapping or a seasonal tag will make the bundle feel more like a gift and stand out from competitors.

Then, promote the bundle across your social media platforms with eye-catching visuals. Use photos or videos that show how the items look together. Adding a simple caption that highlights the savings or convenience of the bundle can help draw interest.  

Consider adding a limited-time discount to encourage customers to act quickly. Clearly communicate the deal and deadline in your posts and on your website.

7. Sponsor-a-wish campaign  

A sponsor-a-wish campaign connects your brand with the spirit of giving during the holiday season. Partnering with a local charity to fulfill holiday dreams helps your community and strengthens your brand’s relationship with its audience.  

Begin by choosing a charity or nonprofit organization that aligns with your values and customer base. Reach out to them to understand their needs and how your business can help. This could involve donating products, services, or funds to support a specific cause.  

Once you have a clear plan, create a campaign around it. Share the story of the charity and the individuals or communities you’re supporting. Highlight how your audience can get involved, whether it’s through donations, purchases, or simply sharing the campaign.  

Use your social media platforms to provide regular updates. Show the progress of your efforts and the impact of each contribution. For example, if you’re granting individual wishes, post photos or videos (with permission) to show what’s been accomplished.  

Encourage customer participation by tying the campaign to their actions. For instance, you could pledge to donate a portion of sales or match customer contributions during December. Be transparent about how funds or resources are being used, as this builds trust and encourages more involvement.  

After the campaign ends, share a final update to thank everyone who participated. Highlight the outcomes, such as the number of wishes fulfilled or funds raised. Let your audience know how much their support mattered.  

8. Tree planting for sales  

Promoting sustainability during the holiday season is a good way to capture the attention of eco-conscious customers.  

Start by setting up a partnership with an organization that specializes in tree planting. Research reputable groups that align with your values and have a transparent process. Define the terms of your campaign, such as pledging to plant a tree for every purchase made during December or for a specific product category.  

Promote this initiative on your social media channels, website, and email newsletters. Clearly explain how the campaign works and the difference each purchase will make. Use simple graphics or short videos to highlight the impact, such as the number of trees planted or how the effort supports local communities and ecosystems.  

Make it easy for customers to participate. Include the tree planting message in your checkout process or product descriptions. For example, a simple note stating, “This purchase plants one tree,” can help reinforce the initiative.  

Throughout the campaign, provide updates on the progress. Share milestones, such as reaching a certain number of trees planted, and thank your customers for their contributions. After the campaign ends, post a summary of the results and show the tangible impact of their support.  

This type of initiative can build goodwill and strengthen customer loyalty, especially if sustainability is important to your audience.  

9. Holiday scavenger hunt  

A holiday scavenger hunt is a super fun way to engage your audience. By combining clues and rewards, you encourage participation and increase brand visibility.  

To start, decide whether you want the scavenger hunt to take place online, in person, or both. For an online scavenger hunt, you could hide clues in your social media posts, website pages, or newsletters. For an in-person event, focus on clues that lead participants to your physical store or other locations connected to your brand.  

Plan the structure carefully. Create a clear set of rules, including how participants can join, where they’ll find the clues, and what they’ll win. Make the hunt challenging enough to be engaging but not so difficult that people lose interest.  

Use creative themes and tie the clues to your brand. For instance, a clue might reference a product, service, or key message you want to highlight. Each clue should move participants closer to the final prize, which could be a free product bundle for the first finishers and a special discount for everyone else who completes the challenge.  

Promote the event through all the typical communication channels. A teaser post or email announcing the start date is a good idea to build interest. As the hunt progresses, keep your audience updated with hints or reminders to join.  

After the event, share the results. Highlight the winners, the prizes they received, and the participation numbers. Thank everyone who joined and let them know about any upcoming events to keep the momentum going.  

10. Christmas meme and GIF posts  

Humor’s an effective way to engage your audience, and Christmas-themed memes and GIFs can bring some fun to your social media content.

Start by thinking about your industry and how you can connect it to holiday humor. Look for popular Christmas jokes or scenarios that your audience will find relatable. If your business sells coffee, for example, you could create a meme about needing extra caffeine during the holiday rush.  

If you have the resources, create custom memes or GIFs featuring your products, services, or branding. Free online tools make it easy to design them, and using original content helps tie the humor back to your business.  

When creating or choosing memes and GIFs, keep your audience’s preferences in mind. Humor is subjective, so stick to light-hearted jokes that are unlikely to offend anyone.  

Post your memes and GIFs at times when your audience is most active to maximize engagement. Encourage sharing by including a caption that invites followers to tag friends or colleagues.  

Monitor how your audience reacts. Pay attention to which types of posts get the most likes, shares, and comments. This can guide your future content choices.  

Mix humor with your other holiday posts for balance. While funny posts can increase visibility, pairing them with promotional or informational content ensures your overall strategy remains effective.  

11. Ugly sweater day  

An ugly sweater day post adds a touch of fun and personality to your social media feed. These posts humanize your brand, show off your team’s holiday spirit, and create shareable content that resonates with your audience.  

Start by organizing an ugly sweater day with your team. Encourage everyone to wear their funniest or most outrageous holiday-themed sweaters. If you have a physical location, decorate the space to match the vibe.  

Capture a variety of photos and videos. Group shots of your team in their sweaters work well, but also consider candid moments or short clips of team members showing off their outfits. If you run a remote business, ask team members to snap photos from home and create a collage.  

Post these images or videos to your social media channels with a lighthearted caption. For example, you could ask your followers to vote on the “ugliest” sweater or share their own holiday outfits in the comments.  

To increase engagement, consider turning this into a mini-contest. For example, you could ask followers to post their own ugly sweater photos and tag your business for a chance to win a small prize or discount.  

After the post is live, interact with your audience. Reply to comments, like shared photos, and thank participants. These interactions show your brand is approachable and engaged with its followers.  

This type of content works best when mixed into your broader holiday strategy. It offers a break from promotional posts while keeping your brand visible and approachable during the season.  

12. Behind-the-scenes holiday prep  

Sharing behind-the-scenes holiday content gives your audience a glimpse of your business’s personality. It shows the effort and care your team puts into preparing for the season, helping followers feel more connected to your brand.  

Start by identifying key moments that showcase your team’s holiday spirit. This could include decorating your office, wrapping customer orders, preparing seasonal products, or even team members sharing their favorite holiday traditions.  

Capture these moments in a mix of photos and short videos. Keep the content natural and unpolished to make it feel genuine. For example, a quick clip of your team decorating a tree or packing festive bundles can resonate well.  

When posting, use captions that share a bit of context about the activity. For instance, explain why a particular decoration or task is meaningful to your team or how it fits into your holiday planning. Adding a light, friendly tone can make the post feel more personal.  

If your business is remote, you can still involve your team by asking them to share photos of their holiday workspaces or decorations at home. These can be compiled into a single post or a short video.  

To increase engagement, ask your audience questions related to your content. For example, “What’s your favorite holiday tradition?” or “What’s your go-to decorating tip?” This creates a conversation and encourages interaction.  

Behind-the-scenes posts work well when balanced with other types of content. They provide a break from promotional material while reinforcing your brand’s authenticity and holiday spirit.  

13. Year-in-review highlights  

A year-in-review post lets you reflect on the milestones and achievements of the past twelve months while showing gratitude to your customers. It’s a simple way to remind your audience of the progress your business has made and the role they played in your success.  

Start by listing key moments from the year. This could include product launches, major partnerships, awards, or even community events your business participated in. Focus on highlights that resonate with your audience and align with your brand values.  

Compile these moments into a single post or a short video. Use visuals to make the content engaging, such as photos of events, screenshots of customer testimonials, or graphics showing metrics like the number of customers served or products sold.  

When writing your post, keep the tone appreciative and straightforward. Acknowledge your audience’s role in helping your business grow. For example, “Thanks to your support, we were able to launch two new products this year and serve over 5,000 happy customers.”  

Consider including a personal touch from your team. For example, a short quote from the founder or team members sharing their favorite moments of the year can make the post feel more relatable.  

End your year-in-review by looking ahead. Mention upcoming plans, such as new products or initiatives, to build anticipation. This balances reflection with forward-thinking, keeping your audience engaged.

14. Sneak peek of new year’s offers  

Teasing your upcoming New Year’s offers on social media can build anticipation and keep your audience engaged during the holiday season. 

Start by identifying the products, services, or events you want to highlight. This might include a special promotion, product launch, or upcoming event. Focus on offers that will resonate most with your audience and fit the New Year theme.  

Create visuals that hint at what’s coming without giving away too much detail. For example, use a blurred image of the product, a countdown graphic, or a photo with key elements hidden. Add a phrase like “Something exciting is coming…” to build suspense.

Keep the caption concise. Share just enough information to pique interest and include a call-to-action, such as asking followers to check back on a specific date or sign up for notifications. For example, “Get ready for something special in January. Stay tuned for more details!”  

If you have an email list, use social media to encourage sign-ups by offering early access to the promotion or sneak peek details. This approach builds anticipation and helps grow your email list.  

During the campaign, monitor engagement and adjust your messaging if needed. For example, if a particular post performs well, consider creating follow-up content that dives deeper into the same theme.  

As the New Year approaches, shift from teasing the offers to promoting them directly. This ensures a seamless transition and keeps your audience excited about what’s next.  

15. Holiday-themed testimonials  

Sharing customer testimonials with a holiday theme adds a personal touch to your content while highlighting how you bring value to others. 

Start by identifying testimonials or reviews that naturally tie into the holidays. Look for mentions of how your product solved a holiday-related problem, made gift-giving easier, or created a special memory. If you don’t have holiday-themed reviews, reach out to satisfied customers and ask them to share their stories.  

Present the testimonials in a way that fits the season. Use festive graphics or a holiday-themed layout to frame the text. Pair the testimonials with photos or videos, either provided by the customers or created in-house, to make the posts more engaging.  

Keep the captions simple and focused. Highlight a key quote from the testimonial and include a call-to-action, such as a link to the featured product or service. For example, “Hear how [customer name] used [product] to make their holidays brighter. Shop the collection now!”  

If possible, showcase a variety of testimonials to appeal to different audience segments. For example, include stories from families, gift-givers, and long-time customers to cover a broad range of experiences.  

Engage with your audience by encouraging them to share their own stories in the comments. Respond to these comments to show appreciation and keep the conversation going.

Frequently asked questions  

How can I make my social media posts stand out during the crowded holiday season?  

To make your holiday posts noticeable, focus on quality visuals and clear messaging. Use festive themes but avoid overly cluttered designs. Keep captions concise and include a call-to-action, such as encouraging followers to comment or share. Timing also matters — post during peak engagement hours when your audience is most active.  

How do I create a cohesive Christmas social media campaign?  

Start by setting clear goals, whether they’re related to sales, engagement, or brand awareness. Use a consistent design style and tone across all posts to maintain a unified look. Plan content in advance with a posting schedule that balances promotional and engaging posts, like holiday tips or user-generated content.  

How often should I post Christmas-themed content in December?  

Aim for a mix of holiday and regularly-themed posts to avoid tiring your audience. Depending on your posting frequency, one to three holiday-themed posts per week can work well. Adjust based on how your audience responds to ensure engagement stays steady.  

What’s the best way to encourage user-generated content for Christmas?  

Run a campaign that invites followers to share photos or stories featuring your products. Offer incentives like discounts or small prizes for participation. Make it easy for users to tag your business or use a branded hashtag to track submissions.  

Can I post the same Christmas content on multiple social media platforms?  

Yes, but tailor each post to the platform. For example, Instagram is best for high-quality visuals, while Twitter works for concise text and trending hashtags. Adjust captions, image sizes, and posting times to match each platform’s audience and features.  

How can I use AI and automation for my Christmas social media content strategy?  

AI and automation tools can save time and improve content quality. For example, Jetpack Social allows you to schedule and auto-post your content across multiple platforms, ensuring consistent reach.

If you need help crafting posts, the Jetpack AI Assistant can generate high-quality, festive content tailored to your business. By using these tools, you can focus on other tasks while maintaining an active social media presence.  

Where can I learn more about Jetpack Social & AI Assistant?  

Visit the Jetpack Social page for details on how to streamline your posting process: https://jetpack.com/social/

For content creation, the Jetpack AI Assistant page covers all of its powerful features: https://jetpack.com/ai/

Both tools are designed to make your holiday marketing simpler and more effective.