The problem with traditional search
Site search has always been good at returning results. But results still require work — clicking through, skimming, reading multiple pages to find the one specific thing you needed.
There’s also a subtler problem: if you can’t remember the exact words used in a post, you may get no results at all, even when the answer is sitting right there on the site.
Jetpack Search already delivers fast, accurate, relevancy-ranked results. AI Answers takes it a step further.
How it works
When a visitor submits a search query, Jetpack Search now runs multiple searches at varying levels of precision in parallel. If exact matches exist, it uses those. If not, it broadens the query — and rephrases it if needed — to find the best available answer. This dramatically reduces the “no results” dead end that frustrates so many site visitors.
The results are then passed to an AI model, which generates a concise summary grounded entirely in your site’s own content. Visitors get their answer immediately, with source links so they can read more if they want.
What visitors see
- A brief AI-generated summary appears at the top of search results, grounded in your site’s own content
- A “Show more” option lets visitors expand the answer for additional detail
- Source links are always shown, so visitors can read the original posts in full
See it in action
Curious what it feels like? Try it right now — use the search bar on jetpack.com and ask it something. See how quickly an answer appears.
Availability
AI Answers is available now on all WordPress.com sites. You’ll need a paid Jetpack Search subscription to use it — and if it turns out it’s not for you, we offer a 14-day money-back guarantee, no questions asked.
AI Answers will also ship as part of the Jetpack Search 7.0 release for self-hosted sites. If you’d like to try it before then, you can enable it today using the Jetpack Beta Tester.
Didn’t something like this take a team of developers months to build?
You might think so — but it didn’t. AI Answers was built by just two developers in roughly two weeks, as part of Automattic’s Radical Speed Month initiative. That kind of pace is possible because Automattic is at the forefront of using AI to accelerate its own development process. This isn’t just a feature about AI — it was built with AI.
Give your visitors instant answers
Ready to put AI to work on your site? Learn more about Jetpack Search →
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