Edit Effective August 2024, Version 13.7:
Jetpack will no longer include Google Analytics integration. This means that Google Analytics tag will no longer be included on your site, and website events will not be tracked. For more info, see this page.

Now that your site is up and running, you might want to figure out what’s working — and what’s not. This means figuring out how to measure its success.

Jetpack offers built-in stats, but if you want to take a deeper look at how well your site is performing, you can use Jetpack to connect to Google Analytics. Google Analytics provides a comprehensive report on website traffic, referral traffic, and additional insights meant to help you understand your audience.

So, what is Google Analytics and why should you use it? Let’s explore how Google Analytics works, plus some of the most useful features it offers to WordPress site owners.