Three Ways to Keep Visitors on Your Site Longer

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

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To start using Related Posts, visit Settings → Traffic → Related Posts and activate Related Posts.

Make your content easy to access

Keep your readers engaged by showing just how much there is to explore on your site at a glance. By featuring links to content in a sidebar or footer area, you can make it easy to access more posts and pages and keep your readers around longer.

Make use of your website’s real estate by adding lists and links to your content in your widget and menu areas. Widget areas could be your sidebar, footer, or other blocks of content built into the design of your WordPress theme.

For example, with Jetpack, you can show your most popular posts and pages right in your sidebar, along with thumbnail images.Use the Top Posts & Pages widget to promote your content with the most views.

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Use the Top Posts & Pages widget to promote your content with the most views. To add a widget, go to Appearance → Widgets. Then, select one of the many widget options to link to your posts and pages. You can add the Top Posts & Pages widget, the Recent Posts widget, a Categories widget, or you could generate a tag cloud to help people find content.

Highlight your content with image widgets

Another fun way to advertise your content is with image widgets. You can add temporary images linking to interesting posts, popular products, or to items currently on sale.

Use this feature to create your very own advertisements right on your site. The visual cues will direct a reader’s attention to the posts and products you want them to explore. This can be very useful for eCommerce sites, service providers, and websites offering special promotions.

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Communicate with clear navigation

It’s important to remember that if your content isn’t linked in your menu or promoted on your homepage, your visitors won’t find it. Make sure everything is easy to access by creating custom menus in your menu or widget areas. 

These could be short menus or a single complex drop-down menu. Either way, the goal is to make it easy for your visitors to navigate your site with a thoughtful menu structure. When your content is categorized and put on display, it becomes much more pleasant and intuitive to explore your site.

Learn how to create and customize your menus here.

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Use these tips to keep your visitors engaged

Whether you run a personal website or a large eCommerce marketplace, you don’t just want traffic: you want your readers to engage with your website in a meaningful way. That’s why it’s important to reward them with relevant content that delivers on their expectations and adds value to their lives.

The more readers enjoy being on your site, the longer they’ll stay — and the more likely they will become a subscriber or customer. The best way to build your following is to use Jetpack’s Related Posts, Top Posts & Pages widget, and custom menus to make it easier for them to engage.

What about you? What tips do you have to keep visitors on your site for longer? Share them with us in the comments.

Posted in Tips & Tricks | Tagged , , , , , , , , , , , , , | 4 Comments

Jetpack 3.8.1 – WordPress 4.4 Compatible

With the WordPress 4.4 Release Candidate now available, we wanted to release our fully-compatible version of Jetpack a little early. So here it is, along with some minor bug fixes and accessibility improvements.

Jetpack – Supercharge your WordPress

Photon + Responsive Images

There are some cool things coming in WordPress 4.4, such as responsive images.  To take full advantage of this, we made sure that Photon serves responsive images as well.

Twenty Sixteen

If you’ve had the pleasure of testing out Twenty Sixteen, we’ve included some compatibility styling to make sure Jetpack features such as Related Posts, Share Buttons, Likes, and Infinite Scroll all look great.

Accessibility Enhancements

WordPress made some adjustments to the heading levels in 4.4 to improve accessibility. We scrubbed Jetpack to make sure our heading levels are semantic and accessible to screen readers as well.

More Streamlined

We went through and optimized the images that we display within the Jetpack Admin, which dropped our image directory from 1.8 MB to 856 KB. Every little bit counts!

Bug Fixes

Fixed some minor bugs with Carousel, Markdown, Single Sign On, and Subscriptions.

Contributors for this release include Adam Heckler, Alex Kirk, Brandon Kraft, Chris Wiegman, Derek Smart, Eduardo Reveles, Enej Bajgoric, Ian Dunn, Igor Zinovyev, Jake Jackson, Jeff Golenski, Jeremy Herve, Joey Kudish, Konstantin Obenland, Michael Cain. Miguel Lezama, Rocco Tripaldi, Sam Hotchkiss, Scott Grant, and Takashi Irie.

See full changelog.

Posted in Releases | Tagged , , , | 11 Comments

Jetpack 2.3.4

Jetpack 2.3.4 is out! Included are a number of bug fixes and enhancements — from using the freshest Genericon assets to improving many of our translations, it’s the best Jetpack yet.

We’ve also lightened the load by dropping many of the “retina display” versions of WordPress Core assets that core has had come bundled with since 3.5. If you’re still running WordPress 3.4, it may be time to look at upgrading!

For a full changelog, check out http://wordpress.org/plugins/jetpack/changelog/

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Jetpack 2.3: Omnisearch, Social Links, and DIY Debugging

Version 2.3 of Jetpack has launched! New features like Omnisearch, Social Links, the Debugger, and more give you powerful, simple ways to customize and administer your Jetpack-powered site.

Ominsearch

Omnisearch

Omnisearch: one search box, global results. Don’t waste time digging for that one comment with the useful link — or was it a post you saw it in? Search once and get results from all of your posts, pages, comments, and plugins.

It’s also incredibly simple to let other plugins offer search results for when a user does a search. Do you have a plugin to build forms? Let Omnisearch provide your users with relevant points of contact from their visitors. Shopping cart plugin? Use it to find individual orders or products. Omnisearch is easy to extend via WordPress’s native Filters API to create a comprehensive search experience within your Dashboard.

Social Links

Social Links

Are you using a theme that supports Social Links? Now, you can configure your social icons directly from the Customizer (just make sure you’ve connected your social services using Publicize first).

Debugger

Debug Module

Debugging your Jetpack connection has never been easier. Activate the Jetpack Debugger, find out why Jetpack isn’t working for you, and submit a help request directly from your Dashboard. Our support folks can see the test details, helping them hone in on the issue more efficiently.

Other Enhancements

In addition to these features, you can now customize the “submit” button text on contact forms, as well as captions used by slideshows

(We’ve also spent a lot of time fixing bugs. For a complete list of changes, take a look at the changelog.)

If you’re already running Jetpack, head to your dashboard to update to 2.3. Otherwise, download Jetpack today!

Posted in Features, Releases | Tagged , , , , , | 15 Comments

Jetpack 2.0: Publicize to Facebook, Twitter, LinkedIn, Tumblr; Post by Email; Photon; Infinite Scroll

The past nine releases of Jetpack have started to reveal our vision for next-generation features that will boost WordPress’ incredible success by making it more social, more connected, more mobile, and more customizable.

Over three million downloads later, we’re excited to report that the community has embraced this seemingly impossible vision for combining the best of hosted and non-hosted WordPress. This tenth release brings some of the most-asked-for features into the hands of millions of Jetpackers.

Publicize to Twitter, Facebook, LinkedIn, Tumblr…

You no longer have to jump through hoops and developer portals to connect your blog to your friends on your favorite social networks. Through Jetpack and your WordPress.com account, you can connect to each network with just a few clicks and broadcast to your audiences and followers across several networks, making WordPress your true digital hub. Activate Publicize from the main Jetpack page in your dashboard, then go to Settings → Sharing to add social sharing connections.

Post by Email

If you live in Gmail, Outlook, your BlackBerry, or just find it easiest to email on the go, you’ll love the new Post by Email feature. Email anything to your secret address — a photo, a video, a bunch of photos, an audio file, ten pages of single-spaced text — and we’ll figure out how to make it beautiful and put it on your blog literally within seconds after you send it. Combined with Publicize and the previously-released Subscriptions module, that post will go out to all your friends including ones that subscribe via email, completing the loop of email / blog nirvana. To set up your special address go to Users → Your Profile in your dashboard and click the “Enable Post By Email” button.

Photon Your Images

Have you ever switched themes to find that full-width images break out of the layout and no longer fit your theme? Are you frustrated that images on your blog take too long to load? Jetpack Photon fixes all of that by making the advanced image acceleration and image editing service from WordPress.com available to the broader WordPress community, essentially making every image a fully dynamic object that themes and plugins can transform to their heart’s content without killing your server. In fact, if you enable Photon, you will see your CPU and bandwidth usage plummet as images are served through the global WordPress.com cloud, meaning less load on your host and faster images for your users.

Infinite Scroll

Infinite Scroll brings the future of reading on the web to your website. Speed and performance are key, and Infinite Scroll loads new content quickly without a full-page refresh. Instead of the old way of navigating down a page — by scrolling and then clicking a link to get to the next page and waiting for the page to refresh — infinite scrolling pulls the next set of posts into view automatically when the reader approaches the bottom of the page. Your theme needs support for this to work. There are already several themes in the directory with Jetpack Infinite Scroll support and theme authors will find documentation for adding it to any theme on jetpack.me.

Onwards…

Jetpack 2.0 isn’t just about shiny new things, we’ve also fixed dozens of bugs and under-the-hood things to keep Jetpack one of the smoothest running, most secure, and most stable plugins out there.

I want to personally thank all of the members of the Jetpack community who have shared countless hours of testing, feedback, and criticism. Your thoughts and passion have made the plugin immeasurably better than it would have been otherwise, and rest assured we’re still listening closely to your feedback around better stats, module activation and deactivation, developer mode, translation, and documentation.

Posted in Features, Milestone, Releases | Tagged , , , , , , , , , | 90 Comments

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