If you’re a web designer by trade, your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.
In addition to creating a dynamic online portfolio, you should include customer testimonials on your website to highlight the positive experiences they had when working with you.
Let’s discuss how to use the Testimonials feature to establish credibility in your field, while converting more site visitors into clients.
Build trust with the Testimonials custom post type
Once visitors recognize how satisfied your past clients are with your work, it will be easier for them to believe in your skills, knowledge, and talents. Not only will they be more inclined to hire you, but having a successful business puts you in a position where you can raise prices without deterring customers.
You can enable Testimonials by going to Jetpack > Settings > Writing and scrolling down to Custom Content Types.
Similar to Portfolios, Testimonials will be displayed in their own archive. You can add them to any post or page using the [testimonials] shortcode.
How to ask clients for testimonials
The more detail that a testimonial includes, the more compelling it will read to potential clients. Therefore, it helps to provide your current and past clients with some guidance that can empower them to submit glowing reviews.
1. Ask for a testimonial after a project is completed
Make it a point to add this step to your web design workflow and send the client an email asking for a testimonial. Consider thanking them for entrusting you with their website’s design and send them a link to a form on your site where they answer a few questions and add their own comments about working with you.
2. Add a few guiding questions to the testimonial form
Guide your clients toward what you want them to describe with questions that focus on specific areas of the project. You can share a Contact Form that includes the specific fields that you want clients to fill out, like the type of project you completed for them, and how long it took you to finish.
A few example questions include:
- What was your biggest struggle with your website before working with me?
- What goal did you accomplish by having your website (re)designed?
- How would you describe your experience working with me?
3. Ask for permission to use their photos
Lastly, don’t forget to ask for permission to use their photos. Make sure to also include links to client websites so that potential customers can validate the testimonials and view your work for themselves.
Ways to use testimonials
From a lead generation perspective, testimonials are golden. According to statistics from BrightLocal, 85 percent of consumers trust online reviews as much as in-person recommendations. This means that once you have testimonials in-hand, you should put them to work. Here are four ways to get the most out of your testimonials.
1. Create a case study
To create a case study, share details about what went into finishing a successful project, how you decided on a solution, and the specifics of your design process. You can share progress photos throughout the testimonial to portray your project’s growth and development.
Be sure to highlight your customer’s satisfaction as well as any unique challenges that your particular project presented.
2. Share on social media
In addition to featuring testimonials on your website, you should also share them to your social media pages. You can include a testimonial within a text post on Facebook, but you might want to consider creating a graphic template for your testimonials so that you can share them as images to visual platforms like Instagram and Pinterest. You’ll also want to include captions to provide context for the testimonial.
3. Record video testimonials
Ask your clients if they’re willing to share a brief video testimonial. Given video content’s rise in popularity, video testimonials are a great way to stand out and diversify the content that appears on your website.
On top of that, you can post video testimonials on YouTube, Vimeo, and other video platforms to further raise awareness for your brand.
4. Feature testimonials on your homepage
The most obvious location for your testimonials is within the individual portfolio project, but featuring one on your homepage can have a major impact as well. Anything featured on your homepage comes into view once someone lands on your website. So, begin building that trust factor right from the start of their visit.
5. Tailor testimonials for different mediums
Consider tailoring your testimonials for use across various platforms and mediums. Given the character limit on Twitter, you won’t be able to share a testimonial in its entirety. Therefore, review each testimonial and pull out the most relevant parts.
Depending on the testimonial, you can use one sentence to highlight your design skills, and another sentence (from that same testimonial) to describe your client and project management abilities.
Convert visitors into clients with Testimonials
Testimonials are a great way to build your reputation and foster a sense of trust with anyone who visits your site. Use Testimonials to showcase happy client stories and establish authority with site visitors and potential future clients.
Do you feature testimonials on your site? If not, choose a particularly successful project and reach out to a client from the past to speak on behalf of your expertise.
Explore the benefits of Jetpack plans
Compare plans in detail to see how Jetpack can help you design, market, and secure your WordPress site.Compare plans