Add custom images and videos to your social posts with Jetpack Social

Enhance your social media engagement by creating eye-catching social media posts using custom images and videos. These features are available with a Jetpack Social paid plan.

Studies show that social media posts that are created manually receive up to 50% more engagement compared to those that simply share links to other content on the web. With Jetpack Social, you can enhance your auto-published content by adding custom images or videos. This makes your posts look like genuine social media posts instead of generic link previews, which helps boost engagement.

To make your posts resemble native social media content, you can add a custom image or video to your social posts or easily combine images and text with the Social Image Generator.

Add a custom image or video to social posts

You can add a custom image or video to your social posts by following the steps:

1. In your WP Admin, navigate to Posts and create a new post.
2. Once your post is ready to be published, open the Social sidebar by clicking the Jetpack icon or the Jetpack Social icon in the top-right corner, depending on whether you are using the Jetpack plugin or the standalone Jetpack Social plugin.
3. In the Social sidebar, select the social networks where you want the post to be shared.
4. Click Choose Media to upload the image or video you want to share.
5. Optionally, add a custom message you’d like to share with your audience; otherwise, the message will display the default WordPress excerpt.
6. Publish the post or schedule it to be published later.

Generate a custom image using the Social Image Generator

Use the Social Image Generator to instantly create unique images for your social posts. This feature significantly reduces the manual work that’s typically involved in designing social media images, helping to save time while also enhancing the visual appeal of your posts.

The feature works only with the Block Editor, not with the Classic Editor or WooCommerce. Read more about how to activate and use the Social Image Generator here.

Media requirements by social platform

Not all platforms support all media types, but Jetpack Social will attempt to automatically adjust your image to comply with individual platform requirements. If you choose an unsupported media type, you will see an error message in the plugin.

For an overview of media types compatible with the different social platforms, consult our support page on understanding platform-specific media requirements.