Not all social platforms support all media types. This guide provides details about the specific image and video requirements of different social platforms.
Jetpack Social automatically adjusts your images for compatibility across different social platforms. With Jetpack Social, you can be confident that your images will meet the optimal specifications for social sharing.
Below, you’ll find detailed tables for both image and video requirements across various social media platforms.
Images
While Jetpack Social takes care of image optimization behind the scenes, there might be times when the media you’ve uploaded cannot be converted. If you see a media error message, check the table below to confirm that your image meets the platform requirements.
| Platform | Supported formats | File size | Aspect ratio | Dimensions |
|---|---|---|---|---|
| JPG, PNG, GIF, TIFF, BMP | Max 8 MB | |||
| JPG, PNG | Max 20 MB | |||
| Tumblr | JPG, PNG | Max 20 MB | ||
| Mastodon | JPG, PNG, WebP | Max 10 MB | ||
| Threads | JPG | Max 8 MB | ||
| Nextdoor | JPG, WebP | Max 7 MB | ||
| JPG | Max 8 MB | Between 4:5 – 1.91:1 | Min width: 320px Max width: 1440px | |
| Bluesky | JPG, PNG, WebP |
Ensuring image compatibility across all platforms
If you want to make sure your image meets all the requirements of every media platform listed above, we recommend following these guidelines:
- Format: Use JPG format, as it’s supported by all platforms.
- File Size: Keep your image file size under 7 MB to comply with the most restrictive platform (Nextdoor).
- Aspect Ratio: Use an aspect ratio between 4:5 and 1.91:1 to ensure compatibility with Instagram’s requirements.
- Dimensions: Ensure your image has a minimum width of 320px and a maximum width of 1440px, which will meet Instagram’s specifications.
- Filename: Ensure your image filename contains only US ASCII characters.
By adhering to these guidelines, you can be confident that your image will be accepted by all the social media platforms supported by Jetpack Social.
Videos
Jetpack Social does not automatically convert your videos for compatibility across social platforms. Check the table below to confirm that your video meets the platform requirements.
| Platform | Supported formats | File size | Aspect ratio | Dimensions |
|---|---|---|---|---|
| MP4, MOV + others (full list) | Size: Max 1 GB Length: Max 20 minutes | |||
| MP4 | Size: Max 200 MB Length: Max 10 minutes | |||
| Tumblr | MP4, MOV | Size: Max 500 MB Length: Max 10 minutes | ||
| Mastodon | MP4, M4V, MOV, WebM | Size: Max 40 MB | ||
| Threads | MP4, MOV | Size: Max 1 GB Length: Max 5 minutes | ||
| Nextdoor | MOV, MP4 + others (full list) | Size: Max 50 MB | ||
| MP4, MOV | Size: Max 1 GB Length: Max 15 minutes | Between 4:5 – 1.91:1 | Max width: 1920px |
We keep this information up-to-date, but we recommend always checking the latest guidelines directly on each platform’s official documentation.
Ensuring video compatibility across all platforms
If you want to make sure your video meets all the requirements of every media platform listed above, we recommend following these guidelines:
- Format: Use MP4 format, as it’s supported by all platforms.
- File Size: Keep your video file size under 40 MB to comply with the most restrictive platform (Mastodon).
- Length: Limit your video length to 5 minutes to ensure it can be shared on all platforms, including Threads.
- Aspect Ratio: Use an aspect ratio between 4:5 and 1.91:1, and make sure the maximum width is 1920px to meet Instagram’s requirements.
By adhering to these guidelines, you can be confident that your video will be accepted by all the social media platforms supported by Jetpack Social.
Still need help?
Please contact support. We’re happy to advise.
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