Jetpack 101

How Weak Passwords Expose You to Serious Security Risks

Our lives regularly intertwine with online platforms, and though you’ve heard it countless times before, the importance of robust cybersecurity measures can’t be overstated. Central to these measures is password strength, often the first line of defense against cyber threats.

Despite widespread knowledge of the risks, weak passwords remain a prevalent issue, leaving individuals and organizations vulnerable to a variety of security risks. In the 2025 Verizon DBIR, stolen credentials remain a dominant driver of breaches (notably in basic web application attacks), underscoring how weak passwords expose businesses to takeover and fraud.

The anatomy of a weak password

What is a weak password?

At its core, a weak password is like a frail lock on a door — it offers minimal security against intrusion. In the context of digital security, a weak password is typically easy to guess or crack, failing to provide any real barrier against unauthorized access. It often falls short in complexity, length, and unpredictability, making it a prime target of cyberattacks.

Characteristics of weak passwords

Short length. Short passwords are inherently less secure. Each additional character in a password exponentially increases the number of possible combinations, thereby enhancing its security. Short passwords, often less than eight characters, are simply too easy to crack.

Lack of complexity. Passwords that don’t use a mix of uppercase and lowercase letters, numbers, and symbols are less secure. Complexity creates a wider array of possible combinations, deterring automated cracking attempts.

Predictable nature. Many people use easily guessable information in their passwords, such as common names, dates, and simple sequences (e.g., “123456” or “password”). These are among the first combinations attackers attempt.

Weak password examples

These formats are routinely cracked or reused in breaches:

  • Short sequences: 12345, 123456, qwerty, abc123
  • Keyboard walks or repeats: qwertyuiop, 111111, aaaaaa
  • Personal ties: names, birthdays, pet/team names
  • Leetspeak of common words: p@ssw0rd!, letmein!, admin123

Why they fail: they appear in public breach corpora used for credential stuffing.

Is my password weak? Quick tests

  • Length < 12? Likely weak. Go to 16+ if possible.
  • In a known-breached list? Check via Have I Been Pwned (Pwned Passwords).
  • Reused elsewhere? If yes, it’s weak by definition.
  • Predictable pattern? Common words, dates, or keyboard paths.

Why are weak passwords still an issue today?

Despite increased awareness of cybersecurity risks, weak passwords persist due to a combination of factors. These include the desire for easily remembered passwords, underestimating the risk of cyberattacks, and a lack of understanding about what constitutes a strong password.

Additionally, the sheer volume of online accounts necessitates the creation of numerous passwords, prompting many to opt for simplicity over security. This choice exposes them to significant risks, underscoring the need for effective security solutions like Jetpack Security, which offers advanced features to protect against weak passwords for WordPress site owners.

Risks associated with weak passwords

Unauthorized access

Weak passwords open the door to unauthorized access. This can range from someone gaining entry to a personal social media account to infiltrating a secured business database. Once inside, the intruder can extract sensitive information, impersonate the legitimate user, or disrupt operations.

Account takeover

An account takeover is a direct consequence of weak password security. Cybercriminals gaining access to one account can often leverage information found there to access other accounts, especially if the same password is reused. This domino effect can lead to the widespread compromise of personal and professional digital data.

Data breaches

A single weak password can lead to a massive data breach. When attackers infiltrate one account, they can often navigate through an entire network, accessing a trove of confidential data, ranging from personal information to trade secrets.

Identity theft

Identity theft often begins with a single compromised password. Attackers can use the stolen credentials to impersonate individuals, apply for credit, or engage in fraudulent activities, all under another person’s name.

Financial losses

Weak passwords can lead to direct financial losses. In a business context, a breached account can lead to stolen funds or intellectual property, costing companies millions. For individuals, the theft of banking or credit card information can have immediate and devastating financial implications.

Website takeover

For website managers and owners, weak passwords pose a significant risk. Attackers gaining access can deface the site, steal customer data, or even redirect traffic to malicious sites, jeopardizing the site’s integrity and the business’s reputation.

Reputation damage

The damage caused by weak passwords extends beyond immediate financial loss. For businesses, a security breach can tarnish their reputation, leading to lost customer trust and potentially irreparable brand damage.

Legal consequences

Lastly, weak passwords can lead to legal problems. Data breaches often result in legal action from affected parties, and companies might face fines for failing to adequately protect user data.

Any one of these consequences can be devastating — all the more reason to invest in a security plugin if you run a WordPress site. 

How hackers crack passwords (6 common techniques)

Brute force attacks

Brute force attacks are a trial-and-error method used by hackers to get into a website with a simple password. This approach involves systematically checking all possible passwords until the correct one is found. While time-consuming, it can be effective against weak passwords, particularly those of short length and low complexity. Hackers often use bots to speed up and automate this process. 

Dictionary attacks

Dictionary attacks involve using a prearranged list of likely passwords, such as words from a dictionary. Unlike brute force attacks that try every possible combination, dictionary attacks are more focused, testing common words and phrases.

Rainbow tables

Rainbow tables are sophisticated tools used in password cracking. They’re precomputed tables for reversing cryptographic hash functions, primarily for cracking password hashes. With rainbow table attacks, hackers can efficiently compare the hash of a user’s password with the hashes in the table, significantly reducing the time required for cracking.

Credential stuffing

Credential stuffing is an automated attack where stolen account credentials — typically usernames and email addresses — are used to gain unauthorized access to user accounts through large-scale automated login requests. This method exploits the common practice of password reuse across multiple sites.

Social engineering

Social engineering involves manipulating individuals into divulging confidential information. Techniques include phishing, where attackers masquerade as a trustworthy entity in electronic communications, and pretexting, where an attacker creates a fabricated scenario to steal personal information.

Password spraying

Password spraying refers to the technique of trying a few commonly used passwords against many accounts. Unlike brute force attacks, which try many passwords against one account, password spraying targets multiple accounts with fewer passwords, reducing the likelihood of triggering account lockouts. 

These techniques underscore the need for robust password policies and advanced security solutions, particularly for website managers who must protect not only their own data but also that of their users.

Best practices for creating strong passwords

1. Increase length and complexity

In the world of password security, length and complexity are key. The ideal password should be a minimum of 12 to 16 characters. This length ensures a broad combination of characters, making it difficult for automated tools to decipher. 

Complexity is equally important. A mix of uppercase and lowercase letters, numbers, and symbols disrupts predictable patterns, making the password challenging for hackers to crack. It’s not just about adding a capital letter or a number at the end; complexity should be woven throughout the password.

2. Use passphrases

Passphrases have emerged as a user-friendly, secure password strategy. Unlike traditional passwords, a passphrase is a sequence of random words or a sentence. For example, “BlueDolphinSunsetDrive” is more secure and memorable than a string of random characters like “B1u3D0lph!n.” 

The length of passphrases inherently makes them strong, and their narrative nature makes them easier to remember. However, it’s crucial to avoid common phrases, famous quotations, or song lyrics, as these can be predictable.

3. Avoid common patterns and dictionary words

Common patterns, such as sequential keyboard paths (e.g., “qwerty”) or repeated characters (e.g., “aaa”), significantly weaken password security. Similarly, using dictionary words, even with clever substitutions (like “p@ssw0rd”), doesn’t sufficiently protect against sophisticated cracking algorithms. 

Hackers often use advanced tools that can easily predict these substitutions. Creating passwords that avoid these patterns and dictionary words is essential for maintaining a strong defense against various cyber threats.

4. Use unique passwords for different accounts

One of the fundamental rules of security is to use a unique password for each account. This strategy prevents a situation where one compromised password leads to a chain reaction of unauthorized access to multiple accounts. Remembering many complex passwords can be challenging, but password managers can be really helpful options.

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Jetpack Security provides easy‑to‑use, comprehensive WordPress site security, including real‑time backups, a web application firewall, malware scanning, and spam protection.

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5. Implement multifactor authentication (MFA)

Multifactor authentication (MFA) adds a significant layer of security. MFA requires users to provide two or more verification factors to access an account, which typically includes something they know (a password) and something they have (a phone or security token). 

This method ensures that, even if a password is compromised, unauthorized users still can’t gain access without the second component. This is especially important for accounts containing sensitive personal or financial information.

6. Take advantage of password managers and their benefits

Password managers store and encrypt passwords, while enabling you to easily and safely log into your accounts. Users only need to remember one primary password. The benefits are immense — password managers alleviate the burden of memorizing multiple complex passwords, reduce the risk of using weak or repeated passwords, and often automatically update passwords. They can also include features like security alerts for compromised sites and the ability to share passwords securely.

Adhering to these best practices is crucial in an environment where cyber threats are constantly evolving. By implementing strong passwords along with these strategies, individuals and organizations can significantly enhance their digital security posture.

Actionable steps for immediate improvement

Checklist for individuals

Audit your current passwords. Review all your passwords and assess their strength. Replace weak passwords with stronger ones, adhering to best practices.

Enable multifactor authentication. Wherever possible, activate multifactor authentication to add a layer of security.

Update passwords regularly. Schedule regular intervals to update your passwords, particularly for sensitive accounts.

Be wary of phishing attempts. Educate yourself on phishing attempts to avoid inadvertently divulging your passwords.

Use a password manager. Employ a password manager to keep track of your complex passwords securely.

Recommendations for organizations

Implement strong password policies. Establish and enforce policies that mandate the use of strong passwords.

Conduct regular security training. Hold regular training sessions to help employees recognize and respond to cybersecurity threats, including those related to password security.

Encourage the use of password managers. Promote the use of password managers within the organization to help employees maintain secure, unique passwords for each account.

Schedule routine security audits. Regularly audit the organization’s security practices and policies to identify and address vulnerabilities.

Create a response plan for breaches. Develop and maintain a clear plan for responding to security breaches, including those stemming from compromised passwords.

By implementing these steps, individuals and organizations can significantly bolster their defenses against password-related security threats, ensuring a more secure online presence.

How to maintain strong password hygiene

Know how to recognize phishing attempts

Phishing is a common method used by cybercriminals to acquire passwords. These attempts often come in the form of emails or messages that mimic legitimate sources and ask for sensitive information.

Recognizing phishing attempts involves being skeptical of unsolicited requests for information, especially if they convey urgency or promise rewards. Always verify the source’s authenticity before responding or clicking on any links. Educating oneself about the latest phishing techniques and common indicators of such scams is essential for personal and organizational cybersecurity.

Avoid password sharing

Password sharing, even with trusted individuals, significantly increases the risk of a security breach. Each shared password is a potential vulnerability. It’s critical to maintain individual passwords for each account and discourage the practice of password sharing in personal and professional settings.

For instances where access needs to be shared, such as for team accounts or family use, consider using password management tools that allow access without revealing the actual password.

Monitor account activity

Regular monitoring of account activity is a proactive way to detect unauthorized access. Many online services offer logs of recent activities, such as login times and locations. Review these logs periodically to ensure all activities are legitimate. 

Jetpack activity log with a list of recent actions

Set up alerts for unusual activities like logins from unfamiliar locations or devices. Early detection of these anomalies can prevent further unauthorized access and potential data breaches.

For website managers, implement a website security solution

Maintaining strong password hygiene extends beyond personal accounts to protecting the entire website infrastructure. Using a website security solution is imperative.

For instance, Jetpack Security for WordPress sites is designed to enhance website security. It offers features like brute force attack protection, downtime monitoring, and malware scanning, all of which contribute to a more secure website environment. Jetpack Security provides an extra layer of defense, safeguarding against various digital threats and ensuring that both the website and its users remain protected.

Jetpack Security homepage

Strong password hygiene is a multi-faceted approach involving regular updates, phishing awareness, avoiding password sharing, vigilant monitoring, and the implementation of robust security solutions like Jetpack Security. By adhering to these practices, you can significantly mitigate the risks associated with weak passwords and maintain a secure online presence.

Frequently asked questions

What makes a password weak?

Understanding what constitutes a weak password is essential in the realm of cybersecurity. A password is considered weak if it lacks the elements that make it difficult for unauthorized individuals or automated programs to decipher. Several characteristics define a weak password:

Short length. Passwords that are too short, typically less than eight characters, offer minimal security. They can be easily cracked by automated tools that perform brute force attacks, which systematically try all possible combinations.

Lack of complexity. A password with a simple structure — such as those without a mix of uppercase and lowercase letters, numbers, and symbols — is easier to predict and crack. Complexity increases the number of possible combinations, making a password harder to decode.

Predictable elements. Common words, phrases, or easily guessable information like names, birthdates, or simple sequences (e.g., “abc123”) make a password weak. Such passwords are vulnerable to dictionary attacks, where hackers use a predefined list of common words and phrases to guess passwords.

Personal information. Passwords containing easily accessible personal information — such as parts of your name, phone number, address, or other identifiable details — can be easily cracked, especially with the availability of data online.

Patterns and sequences. Using keyboard patterns (like “qwerty”) or simple sequences (like “12345”) significantly reduces password strength. These are among the first combinations that hackers and their software tools try.

Reused passwords. A password used across multiple accounts becomes a liability. If one account is breached, all other accounts with the same password are at risk.

A strong password avoids these pitfalls. It’s long, complex, unpredictable, and unique. It doesn’t contain easily guessable or personal information and doesn’t follow simple patterns or sequences. 

How do hackers typically exploit weak passwords?

Hackers exploit weak passwords by utilizing a range of techniques, such as brute force attacks, where they attempt numerous password combinations, and dictionary attacks, which involve trying common words or phrases. 

Additionally, they employ methods like credential stuffing, using previously breached username/password pairs on different sites, and exploiting the common practice of password reuse.

Are there common patterns or methods in password hacking?

Yes, common password hacking methods include brute force attacks, which systematically check all possible password combinations, and dictionary attacks, which use a list of common passwords and phrases. Hackers also use social engineering tactics to trick individuals into revealing their passwords.

What are the most common mistakes people make when creating passwords?

The most common mistakes include using easily guessable passwords (like “123456” or “password”), using personal information (like birthdays or names), using the same password across multiple accounts, and not updating passwords regularly. These practices make passwords more vulnerable to being hacked.

What are the risks associated with reusing passwords across multiple accounts?

Reusing passwords across multiple accounts increases the risk of a domino effect — if one account is compromised, all accounts with the same password are at risk. This practice can allow widespread access for a hacker, potentially leading to identity theft, financial loss, and other serious consequences.

Are complex passwords enough or are there other factors to consider in password security?

While complexity is crucial, it’s not the sole factor in password security. Length, unpredictability, and the use of multifactor authentication (MFA) are also important. Regularly updating passwords and avoiding the reuse of passwords across different accounts are essential practices.

Is it a good idea to use password recovery questions and, if so, how do I make them secure?

Password recovery questions can be beneficial but should be used carefully. Avoid using easily discoverable information as answers. Instead, choose questions with answers only you would know or use a false answer that you can remember but is unrelated to the question.

What is multifactor authentication (MFA), and how does it enhance password security?

Multifactor authentication requires two or more forms of verification to access an account, typically combining something you know (like a password) with something you have (like a smartphone). MFA significantly enhances security by adding a layer of defense beyond just the password.

What are some common signs that your password has been compromised?

Signs include unauthorized activity in your account, notifications of login attempts or password changes you didn’t initiate, and emails about account access from unknown devices or locations. Such indicators suggest that your password may have been compromised.

What steps should I take if I suspect my password has been breached?

Immediately change the password of the compromised account and any other accounts where you used the same password. Review your account for any unauthorized changes and contact the service provider. Additionally, monitor your accounts for any unusual activity.

How can I check if my password has been stolen in a data breach?

You can check if your email and passwords have been part of a known data breach by using a free and respected service called “Have I Been Pwned?”. You just enter your email address on the site, and it will tell you if that email was found in any public data leaks.

If it has been, you must immediately change the password on the affected site. You should also change the password on any other site where you used the same one. Using a unique password for every site prevents one breach from compromising all your accounts.

How often should I change my passwords for good security?

You should only change your password if you believe it has been stolen or compromised. The old advice of changing passwords every 90 days is no longer recommended by security experts. This practice often leads people to create weak, predictable password patterns, such as changing Password1 to Password2.

A better security strategy is to create a long, unique, and strong password for every account and then enable multi-factor authentication (MFA). This combination provides excellent protection without the need for constant changes.

Can a short password ever be strong if it has lots of symbols and numbers?

No, a short password is never truly strong, even if it contains symbols and numbers. While complexity helps, password length is the most important factor for security. Modern computers can guess billions of combinations per second.

A short, 8-character password, no matter how complex, can be cracked very quickly. A longer password or passphrase exponentially increases the number of possible combinations, making it take years or even centuries for a computer to guess. For good security, always aim for a password that is at least 16 characters long.

What are passkeys and will they replace passwords completely?

Passkeys are a new and more secure way to log in to websites and apps without using a password. A passkey uses your device, like your phone or computer, to prove it is you, often with a fingerprint or face scan. This creates a unique cryptographic key that cannot be guessed or stolen in a data breach.

Many tech companies are now supporting passkeys, and they are expected to become much more common. While they may eventually replace passwords for many services, it will likely take many years for the transition to be complete.

For website owners and managers, how important is password strength?

For website owners and managers, strong passwords are critically important. They’re the first line of defense in protecting the website’s backend, user data, and overall site integrity from unauthorized access and potential cyberattacks.

How can I secure my website from password cracking techniques like brute force attacks?

To protect your website from password cracking techniques like brute force attacks, implement strong password policies, use multifactor authentication, and monitor login attempts. Using a comprehensive security solution like Jetpack Security for WordPress sites is highly recommended.

Jetpack Security offers advanced protection features such as brute force attack prevention, downtime monitoring, and automatic malware scanning, enhancing the security of your website against password-related threats.

Jetpack Security: Protect your WordPress site from password attacks

In the context of increasing cyber threats, particularly those targeting password vulnerabilities, securing WordPress sites has never been more critical. Jetpack Security emerges as a pivotal solution in this landscape, offering comprehensive protection tailored to WordPress environments.

Jetpack Security addresses the challenges of password security head-on, focusing on two key areas: protection against dictionary and brute force attacks. These attacks are prevalent in the digital world, often targeting websites with weak password policies. Jetpack’s approach is multifaceted:

Brute force attack protection. Jetpack Security actively monitors and blocks suspicious login attempts. By doing so, it significantly reduces the risk of brute force attacks, one of the most common methods used by hackers.

Regular security scans. Jetpack Security conducts regular, comprehensive scans of your WordPress site, identifying vulnerabilities and providing immediate notifications and solutions to address these issues.

Automated malware scanning. It continuously scans for malware, ensuring that security threats are identified and mitigated promptly.

Downtime monitoring. Jetpack Security keeps an eye on your website’s uptime. In the event of a security breach leading to website downtime, immediate alerts enable quick action to resolve the issue and restore normal operations.

By integrating Jetpack Security into your WordPress site, you ensure a robust defense system against password attacks. This protection is crucial not only for safeguarding your site but also for maintaining the trust of your users. Learn more about Jetpack Security.

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Jen Swisher profile

Jen Swisher

Jen is a Customer Experience Specialist for Jetpack. She has been working with WordPress and Jetpack for over a decade. Before starting at Automattic, Jen helped small businesses, local non-profits, and Fortune 50 companies create engaging web experiences for their customers. She is passionate about teaching others how to create on the web without fear.

Security

We guard your site. You run your business.

Jetpack Security provides easy‑to‑use, comprehensive WordPress site security, including real‑time backups, a web application firewall, malware scanning, and spam protection.

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