Jetpack Stats: Free or Paid Plan

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Jetpack Stats is available for free – any type of site, any amount of traffic, and we keep your full history. A paid plan adds three extra modules for owners who want more detail.

What you get on the Free plan

On every site, at any traffic level, with full history:

  • Views and visitors
  • Top posts and pages
  • Referrers
  • Clicks
  • Search terms
  • Authors
  • Video plays
  • Insights
  • Subscribers
  • Country-level locations

What a Paid plan adds

A paid plan unlocks three extra cards on your Traffic dashboard.

UTM stats – find out which campaigns work

If you tag your links with UTM parameters (for example in a newsletter, a social post or an ad), this card shows the views each one brings in. Pick source, medium or campaign from the dropdown, or look at a single post to see which campaigns sent people to it. Without it, tagged traffic just shows up under its referrer, so you can’t tell one campaign from another.

Screenshot showing the UTM view in Jetpack Stats
The UTM view in Jetpack Stats

Devices – see how people view your site

Splits your visitors by screen size (desktop, mobile, tablet), browser and operating system. Useful when you’re deciding what to test on, or checking whether most of your readers are on their phones.

Screenshot showing the Devices view in Jetpack Stats
The Devices view in Jetpack Stats

Region and city locations – go past country level

The free plan shows which countries your visitors come from. Paid adds regions and cities, which helps if you run a local business, plan events or target ads by area.

Screenshot showing the Locations view in Jetpack Stats
The Locations view in Jetpack Stats

How much it costs

The price depends on how many views your site gets each month. See Tiered billing for the details. Paid Stats is also included in Jetpack Pro and Jetpack Complete, up to their monthly view limits. Existing Jetpack Growth subscriptions include it too.

Jetpack Pro and Complete plans

The paid plan for Jetpack Stats is included with Jetpack Pro (up to 50K views per month) and Jetpack Complete (up to 100K views per month). Existing Jetpack Growth subscriptions keep their 10K views per month. If you need more views on any of these plans, add a Jetpack Stats tier. The tier’s views are added to the views your plan includes. For example, Jetpack Pro with a 10K tier gives you 60K views per month.

Still need help?

Please contact support. We’re happy to advise.

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