Jetpack Stats: Free or Paid Plan
Jetpack Stats is available for free – any type of site, any amount of traffic, and we keep your full history. A paid plan adds three extra modules for owners who want more detail.
What you get on the Free plan
On every site, at any traffic level, with full history:
- Views and visitors
- Top posts and pages
- Referrers
- Clicks
- Search terms
- Authors
- Downloads
- Video plays
- Insights
- Subscribers
- Country-level locations
What a Paid plan adds
A paid plan unlocks three extra cards on your Traffic dashboard.
UTM stats – find out which campaigns work
If you tag your links with UTM parameters (for example in a newsletter, a social post or an ad), this card shows the views each one brings in. Pick source, medium or campaign from the dropdown, or look at a single post to see which campaigns sent people to it. Without it, tagged traffic just shows up under its referrer, so you can’t tell one campaign from another.

Devices – see how people view your site
Splits your visitors by screen size (desktop, mobile, tablet), browser and operating system. Useful when you’re deciding what to test on, or checking whether most of your readers are on their phones.

Region and city locations – go past country level
The free plan shows which countries your visitors come from. Paid adds regions and cities, which helps if you run a local business, plan events or target ads by area.

How much it costs
The price depends on how many views your site gets each month. See Tiered billing for the details. Paid Stats is also included in Jetpack Complete and Jetpack Growth, up to their monthly view limits.
Jetpack Complete and Growth Plans
The paid plan for Jetpack Stats is also included with the Jetpack Complete and Growth plans, which allow up to 100K and 10K view limits per month, respectively. If additional views are needed on Jetpack Complete or Jetpack Growth, you can purchase additional Jetpack Stats plans.
Still need help?
Please contact support. We’re happy to advise.