The Jetpack Stats feature lets you track how many visits your site gets and see what posts and pages are the most popular in addition to other data and insights.
Jetpack Stats includes graphs, charts, and data to show you how many visits your site gets, which posts and pages are the most popular, and much more.
Jetpack Stats shows statistics about visitors and traffic on your website, and makes it easy to understand the most important information through a clear and attractive interface.
Many plugins and services provide statistics, but data can be overwhelming. Jetpack Stats makes the most popular metrics easy to understand through a clear and attractive interface. You can also use Jetpack Stats in conjunction with other analytics plugins and services.
This guide explains how to read and understand your site’s stats and insights. For general features and FAQs, please see the features page.
Enabling Jetpack Stats
Jetpack Stats is enabled by default as soon as you install and set up Jetpack. If you would like to deactivate it or make sure that it is active, see how to control Jetpack’s features.
To enable Jetpack Stats:
- Go to your site’s WP Admin.
- Then, go to Jetpack → Settings.
- Select the Traffic tab.
- Click Activate Jetpack Stats.
Viewing your stats
You can view your stats in several different ways using Jetpack. On your WP Admin dashboard, the Site Stats widget gives you at-a-glance stats, and it’s active by default.
You can see your site visits, most viewed pages, and search terms people used to find your site at a glance.
Getting more in-depth stats from your dashboard is as easy as going to the Jetpack menu. On the primary dashboard screen, you can see a more detailed overview of your site’s traffic.
- The “View detailed stats” button allows you to view your stats within your dashboard. On this page, you’ll find information about Referrers, Top Posts & Pages, Search Engine Terms, Subscriptions, and Clicks. If you’d like to access these stats without JavaScript, you can add
&nojs=1to the URL and reload the page. - “View more stats on WordPress.com” allows you to access your site’s advanced stats on WordPress.com. There you’ll find even more details about visitors, including Views By Country, Unique Views, as well as many more insights about your site.
To find even more detailed stats information from anywhere in WP Admin, go to Jetpack → Stats.
When you visit your Jetpack Stats page, you’ll be on the “Traffic” view by default, where you can filter your traffic to daily, weekly, monthly, or annually. To find out more about this view, see this support guide.
Jetpack Stats Dashboards
The following support guides go over the different views and corresponding data that come with Jetpack Stats. Find out even more about Jetpack Stats, including what we don’t track, from these pages:
For information on configuring Jetpack Stats, see this support guide. For issues with Jetpact Stats and general FAQs, see this troubleshooting and FAQs guide.
Note: Jetpack Stats on Jetpack sites does not track or show you Totals, Followers, and Shares on your stats page. It also does not track file downloads for any files hosted on your server, such as PDF links.
You can also find even more detailed stats information at Jetpack → Site Stats.
For information about the Jetpack Stats widget that shows up on the WP Admin Dashboard → Home page, see this support guide.
Honoring DNT
Do Not Track (DNT) is a feature in web browsers and websites that asks advertisers and other web software providers to not track individuals’ browsing habits. As a site owner, you can force the Jetpack Stats feature to honor any visitors with DNT enabled and not track their activity (i.e., post and page views). For information about how to do this, see our troubleshooting and FAQs page.
Privacy Information
This feature is activated by default. While there is no deactivation control from within the Jetpack settings interface, you can deactivate it by following this guide.
| Data Used | |
|---|---|
| Site Owners / Users
This feature requires usage of the following information and data: WordPress.com user ID, WordPress.com-connected blog ID, domain name, site timezone, blog charset, blog admin color preference, Jetpack version, site title and description, and permalink settings.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. |
Site Visitors
IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Please also see Data Visibility and Retention information for this feature. |
| Activity Tracked | |
| Site Owners / Users
We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified (and by which user). If the user viewing the stats explicitly requests to view them without JavaScript turned on, we will set a cookie to remember this preference. We also track stats page views in your dashboard. Additionally, if the site’s settings are configured to record events for logged-in users of the site, the following events will also be recorded: post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search terms, and country. |
Site Visitors
Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country. When this feature is enabled, Jetpack also tracks performance on each page load that includes the JavaScript file we use for Stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, JavaScript files, CSS files, etc.). A site owner can choose to honor your DNT preference. |
| Data Synced (Read More) | |
| Site Owners / Users
We sync options that identify whether or not the feature is activated and how its available settings are configured. |
Site Visitors
None. |
Data Visibility and Retention
Any piece of data explicitly identifying a specific user (IP address, WordPress.com ID, WordPress.com username, etc.) is not visible to the site owner when using this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post.
Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used only for the purpose of powering this feature.
Jetpack 