Jetpack Stats

The Jetpack Stats feature lets you track how many visits your site gets and see what posts and pages are the most popular.

For general features and FAQs, please see this page. For issues with Jetpack Stats, visit the troubleshooting section.

This feature is now enabled by default. If you would like to deactivate it or make sure that it is active, please visit our page on how to control Jetpack’s features.

Many plugins and services provide statistics, but data can be overwhelming. Jetpack Stats makes the most popular metrics easy to understand through a clear and attractive interface. You can also use Jetpack Stats in conjunction with other analytics plugins and services.

Viewing your stats

You can view your stats in several different ways using Jetpack. On your WP Admin dashboard, the Site Stats widget gives you at-a-glance stats, and it’s active by default.

You can see your site visits, most viewed pages, and search terms people used to find your site at a glance.

Getting more in-depth stats from your dashboard is as easy as going to the Jetpack menu. On the primary Dashboard screen, you can see a more detailed overview of your site’s traffic.

1. The “View detailed stats” button allows you to view your stats within your dashboard. On this page, you’ll find information about Referrers, Top Posts & Pages, Search Engine Terms, Subscriptions, and Clicks. If you’d like to access these stats without JavaScript, you can add &nojs=1 to the URL and reload the page.
2. “View more stats on WordPress.com” allows you to access your site’s advanced stats on WordPress.com. There you’ll find even more details about visitors, including Views By Country, Unique Views, as well as many more insights about your site.

You can also look at stats per day, week, and month. Find out even more about Jetpack Stats — including what we don’t track — on the WordPress.com documentation page.

Note: Jetpack Stats on Jetpack sites does not track or show you Totals, Followers, and Shares on your stats page. It also does not track file downloads for any files hosted on your server, such as PDF links.

You can also find even more detailed stats information at Jetpack → Site Stats.

Troubleshooting information and FAQ

Can I use other analytics services (like Google Analytics) with Jetpack Stats?

Yes! You can use both on your WordPress installation. The benefit of using Jetpack Stats is that you can see a snapshot of your blog’s activity right from your dashboard. If you want to use another analytics service to give you additional in-depth information, you can certainly do so.

The Stats feature is active, but no visits are being recorded anymore.

Jetpack, like many other plugins, uses a function called wp_footer() to insert elements like a Stats tracking code to your site’s footer. This function has to be added to your theme’s footer.php file, right before the closing body tag. You can read more about it here.

If you’ve recently edited that file, you’ll want to make sure the wp_footer() function is still there.
If it is there, you’ll want to check for other code you may have added to your theme (like in your sidebar for example) that may break everything that comes after.

I’m a Contributor, Writer or other non-Admin role on the site and can’t see stats.

Ask the Admin on the site to go to Tools → Marketing → Traffic from your WordPress dashboard and enable stats viewing for the other roles on the site.

My stats are at zero and I lost all my followers!

There’s no need to fear, Jetpack is here! We can help reconnect you to your missing stats and followers — please visit this page for more information.

Can I transfer my followers from WordPress.com to my new Jetpack site?

If you’ve moved from WordPress.com to your very own Jetpack-powered site and want to transfer your WordPress.com followers and email subscribers, please use our transfer tool.

I just moved my followers from WordPress.com to Jetpack and the stat counts are different. Why?

On WordPress.com, your WordPress.com followers and email followers are counted separately. This means that one person can follow your site on the Reader and receive email notifications when you make a new post which would count them on both lists. On Jetpack, that same follower would only be counted once under WordPress.com Followers on your My Followers list.

Why aren’t my site visits updating? I know people are visiting the site!

Jetpack stats are updated periodically throughout the day. If you see a problem with your stats not updating, please contact support here.

My stats reflect the wrong date and/or time!

Our stats get the timezone from WordPress itself, so if your stats appear to be reflecting the wrong date/time, double-check the timezone at Settings -> General in your site’s Dashboard.

How do I get more traffic?

We have a few tips for attracting more visitors to your site.

How do I download my stats?

You can click the title of each feature on your stats page, and scroll to the bottom of that feature to download your stats. Simply click on the Download data as CSV link and download the file to your computer.

Why are my VideoPress stats not appearing?

VideoPress stats will not be tracked if you are not using the VideoPress player, so according to our service guidelines, please make sure your videos are playing only via the VideoPress player and not any other third-party players.

Honoring DNT

Do Not Track (DNT) is a feature in web browsers and websites that asks advertisers and other web software providers to not track individuals’ browsing habits. As a site owner, you can force the Jetpack Stats feature to honor any visitors with DNT enabled and not track their activity (i.e. post and page views) by adding the following code snippet to your site:

add_filter( 'jetpack_honor_dnt_header_for_stats', '__return_true' );

• More about adding code snippets to your site here.
• More about the add_filter() example here.

We hope to add this as a user-facing setting to the Jetpack Stats feature in a future release.

If you’re using Jetpack to enable Google Analytics on your site, you can force Google Analytics to honor visitors with DNT enabled by adding this code snippet:

add_filter( 'jetpack_honor_dnt_header_for_wga', '__return_true' );

Please note that if you choose to honor DNT on an existing site, you may see an obvious decrease in post/page views.

Privacy Information

This feature is activated by default. While there is no deactivation control from within the Jetpack settings interface, you can deactivate it by following this guide.

Data Used
Site Owners / Users This feature requires usage of the following information and data: WordPress.com user ID, WordPress.com-connected blog ID, domain name, site timezone, blog charset, blog admin color preference, Jetpack version, site title and description, and permalink settings.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Please also see Data Visibility and Retention information for this feature.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified (and by which user). If the user viewing the stats explicitly requests to view them without JavaScript turned on, we will set a cookie to remember this preference. We also track stats page views in your dashboard. Additionally, if the site’s settings are configured to record events for logged-in users of the site, the following events will also be recorded: post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search terms, and country. You can now honor a visitor’s DNT preference, as well.	Site Visitors Post and page views, video plays (if videos are hosted by WordPress.com), outbound link clicks, referring URLs and search engine terms, and country. When this feature is enabled, Jetpack also tracks performance on each page load that includes the JavaScript file we use for Stats. This is exclusively for aggregate performance tracking across Jetpack sites in order to make sure that our plugin and code is not causing performance issues. This includes the tracking of page load times and resource loading duration (image files, JavaScript files, CSS files, etc.). A site owner can choose to honor your DNT preference.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors None.

Data Visibility and Retention

Any piece of data explicitly identifying a specific user (IP address, WordPress.com ID, WordPress.com username, etc.) is not visible to the site owner when using this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post.

Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used only for the purpose of powering this feature.