Jetpack Stats: Traffic Dashboard

The Jetpack Stats Traffic dashboard gives you both a quick overview and a detailed view of your site’s traffic. 

On the “Traffic” view, you can find 7-day highlights, engagement (views and visitors) graphs, top posts and pages, website referrer data, visitor locations, top search terms, and so on. You can also filter your engagement data to focus on daily, weekly, monthly, or annual traffic.  

To access this view:

1. Go to your site’s WP Admin.
2. Then, go to Jetpack → Stats. 
3. Click the Traffic tab.

Note: The data in this view is updated every 30 minutes.

7-day highlights

7-day Highlights provide a quick look at the number of your visitors, views, likes, and comments over the last 7 days, excluding the current day. The trends shown are also compared to the previous 7-day period. 

This section shows your site’s 7-day highlights be default, but you can switch between 7-day highlights and 30-day highlights with the kebab (︙) menu icon to the right.

View and visitors

A view refers to when a visitor loads or reloads a page. A visitor refers to when we see a user or browser for the first time in a selected time frame. 

Note: A visitor is an individual looking at your site. A visitor can view your site’s different pages or the same page multiple times. Therefore, you can expect views to be higher than visitors.

Weekly and monthly unique visitors

Weekly and monthly unique visitors may be less than daily or total visitors if the same visitor appears multiple times. Views are reported faster than visitors, which may cause a lag in visitor counts. Yearly totals are the sum of monthly totals. 

Viewing a selected time period

The selected time period is highlighted in a different color, and the stats for that period will appear below the graph. If you click on another bar in the graph, the time period will change, and the information below the graph will show the stats for the new time period.

When you hover your mouse over a bar on the graph, highlights for that time period will pop up, as shown above.

Likes and comments

The charts also include tabs for viewing stats for the number of likes and comments on your site. Click the Likes or Comments tabs to display a bar chart for those stats.

Posts and pages

When someone visits your post or page by directly clicking on the link, it counts as a view. However, if they read the post while looking at your website’s homepage or blog archive page, it won’t count as a view for that specific post or page. Instead, it will only add to the total views of your website.

Note: Post and page views count toward your website’s total views, but not all views are tied to a specific post or page URL. Other views, such as category, tag, date, author archive, and search result pages, only count towards total views. In your stats, this appears as “Home page / Archives”. 

If you have a static front page, any views of that page will be listed under its title. If you have a shop set up through WooCommerce, your shop’s landing page stats will be included in the “Home page / Archives” numbers since the shop page is an archive of your products.

Each post or page has a green-tinted bar overlaying its title. The length of the bar shows the percentage of views that post or page got compared to the others listed. The green bars help you see the proportion of each item’s views relative to the others.

You can click an item on the list to view additional highlights and insights for that post or page. You can also click View all to see a more comprehensive list.

Referrers 

When someone clicks on a link to your website from one of these sources, it counts as a view associated with that referrer. 

If you see a down arrow next to a referrer, you can click on it to get more specific details. For instance, expanding Search Engines will show more information about particular search engine referrers like Google and Bing.

Note: The total number of referrers may not match the total views, as some visitors may come to your site directly by typing the URL, clicking a link in an email, or through another application that opens the browser.

Clicking any of the referrer items will take you to the web address displayed.

Marking spam referrers

Traffic sources differ, and you may consider some referrers to be spam. Internet bots, for example, crawl various websites periodically. While they don’t affect your site’s security, you may not want to include them in your stats. 

Note: Your stats won’t be affected by marking a referrer as spam. It will only prevent it from showing up in your referrer stats.

To mark a referrer as spam:

1. Go to Traffic → Referrers.
2. Hover over the referrer and click the warning symbol next to the URL. 
3. Click Mark as Spam.

Each referrer on the list has a warning icon next to their view count, except for a few whitelisted ones like WordPress.com.

Marking a referrer as spam sends it to a block list for your site, and it won’t appear in the future on your site stats. Note that you cannot undo this action.

Views by country 

This chart allows you to view the number of views your website has received per country. Click View all to see the data on a daily, weekly, monthly, and yearly basis. 

Note: If a visitor’s location cannot be determined, their views will not be reflected in the chart. This may occur if a visitor is using an incognito browser or VPN, and their location will appear as “Unknown Region” on your Stats page.

Authors

This allows you to track the amount of traffic generated by each author, which is particularly useful for websites with multiple contributors. By clicking on an author’s name, you can view their most popular posts and pages, as well as the number of views that each has received.

To hide the Authors section, click the gear (⚙) icon at the top-right corner of the Traffic dashboard to open the “Modules visibility” options, and use the toggle to turn off “Authors”.

Search terms

Visitors to your site used these terms, words, and phrases on search engines such as Google, Yahoo, or Bing to discover content on your site. 

Note: If we don’t know the search terms, we display them as “Unknown search terms.” Certain search engines do not disclose search terms due to privacy concerns.

Clicks 

This shows the number of times your website visitors have clicked on external links (links that lead them to other websites). These links may be within your own content, in comments left by your readers, in the names of users who comment on your site, in links to images and media files, and so on.

Video views 

This shows the number of views your Jetpack VideoPress videos have gotten. For a more detailed breakdown of your video stats, click View all at the bottom of the panel. This breakdown contains the following information:

• Impressions: This refers to how many times a video was loaded. 
• Hours Watched: The total number of hours viewers have watched the video.
• Views: This refers to how many times a viewer clicked the play button on the VideoPress player.

To hide the Videos section, click the gear (⚙) icon in the top-right corner of the Traffic dashboard to open the “Modules visibility” options, and use the toggle to turn off “Videos”.