Site Verification Tools

Last updated:

Leverage insights from search engines by verifying your WordPress site.

Verifying ownership of your site will unlock tools provided by different search engines. Get insight into how visitors interact with your site, for example the total number of URLs indexed by Google, information on each URL, the search keywords that are most significant for your site.

Jetpack supports the verification services provided by Bing, Facebook, Google, Pinterest, and Yandex.

Note: You do not need to verify your site in order for it to be indexed by search engines; you only need to use the enhanced insights different search engines offer.

Verify your site

To verify your site, you normally need to add a “meta tag” to your page or create a new DNS entry.

To get started, follow these steps:

  1. Go to Jetpack → SEO in WP Admin and click the Settings tab.
  2. In the Site verification section, turn on “Enable site verification“. While it’s off, you can’t edit the code fields.
  3. Add a code for each service you want to use. For Google, you can verify automatically or enter a code yourself. Jetpack saves each code when you leave its field, so there’s no Save button.
  4. If you have multiple domain names pointing to the same site, we recommend verifying the primary domain.

If your site hasn’t switched to the SEO page, these settings are in the Site verification section at Jetpack → Settings → Traffic. Turn the feature on there, and save each code with the save button in that section. The service steps below work the same way.

Configure individual services

Here are instructions for how to verify your WordPress site with each service:

Google Site Verification (Including Automatic Verification)

Automatic Verification

  1. Go to Jetpack → SEO in WP Admin, click the Settings tab, and find Google in the Site verification section.
  2. Click the “Verify with Google” button. This button appears only when your own WordPress.com account is connected to Jetpack. Otherwise, use manual verification below.
  3. A popup window will appear and will either list your Google accounts or prompt you to log in. Choose or log into the account you wish to use with Google Search Console.
  4. After logging in you will be prompted to give permission to WordPress. Press the Allow button.
  5. After a few seconds, Google shows a Verified badge.

Google Site Verification – Manual Verification

Note: Manual verification should not be necessary. Only verify manually if automatic verification does not work.

  1. Log into Google Search Console with your Google account
  2. Click on Add a Property
  3. Enter your blog address
  4. Click the Continue button
  5. Click on the “Alternate Methods” tab
  6. The verification option you want is “HTML Tag.”
  7. Copy the meta tag that you’re provided. For example:
    <meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
  8. Leave the verification page open and go to your WP Admin in a new tab or window
  9. Go to Jetpack → SEO, click the Settings tab, and find Google in the Site verification section.
  10. If you see the “Enter a code manually” button, click it to show the “Google verification code” field. If your WordPress.com account isn’t connected, the Google field already shows.
  11. Paste the meta tag you copied in step 7 into the field. You can paste the whole tag, or only the code inside it.
  12. Click outside the field. Jetpack saves the code when you leave the field.
  13. Go back to Google’s verification page and click Verify
Bing Site Verification

Bing Site Verification – Manual Verification

To verify your site manually with Bing, follow these steps:

  1. Log in to Bing Webmaster Center.
  2. Enter your site URL under ‘Add your site manually’ and clickSubmit
  3. Copy the meta tag you’re provided. For example:
    <meta name='msvalidate.XX' content='XXXXXXXXX'>
  4. Leave the verification page open, and go to your WP Admin in a new tab or window
  5. Go to Jetpack → SEO, click the Settings tab, and find the Bing field in the Site verification section.
  6. Paste the meta tag that was copied above in step 4
  7. Click outside the field. Jetpack saves the code when you leave the field.
  8. Go back to the Bing verification page and click Verify

To import your site from Google Search Console, follow these steps:

  1. Sign in to Bing Webmaster Center.
  2. Click Import under Google Search Console.
  3. Sign in with your Google Search Console account and click Allow to give Bing Webmaster Tools access to your list of verified sites and sitemaps.
  4. After authentication, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the number of Sitemaps and corresponding roles for each site. Select the sites which you want to add to Bing Webmaster Tools and click Import.
Pinterest Site Verification

Verify your site on Pinterest by following these steps:

  1. Log in at Pinterest with your Pinterest account
  2. Go to your profile and click the gear menu, then Account Settings.
  3. Scroll down and enter your site address if you haven’t already.
  4. Click the Verify website button.
  5. A popup window will show a meta tag, which you’ll to copy. For example: <meta name="p:domain_verify" content="8525e3384b3545fb80b9e21f0910de21"/>
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to Jetpack → SEO, click the Settings tab, and find the Pinterest field in the Site verification section.
  8. Paste the meta tag that was copied in step 5
  9. Click outside the field. Jetpack saves the code when you leave the field.
  10. Go back to the verification page and click the Finish button.
Yandex Site Verification

Verify your site on Yandex by following these steps:

  1. Log into Yandex with your Yandex account
  2. Click the Go button to be taken to your site management page
  3. Click the Add site button
  4. Enter your site’s address in the Site address text field
  5. Choose the ‘Meta tag’ verification option. This will look like the following example: <meta name="yandex-verificationcontent="e9535a1473929459" />
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to Jetpack → SEO, click the Settings tab, and find the Yandex field in the Site verification section.
  8. Paste the meta tag was copied in step 5
  9. Click outside the field. Jetpack saves the code when you leave the field.
  10. Go back to Yandex’s verification page and click the Check button
Facebook Business Verification

Verify your site on Facebook Business by following these steps:

  1. To get started, log into the Business Settings page. Select your business or create a new business account in Facebook. Then, follow these steps:
  2. In your Business Settings, click on the Brand Safety section and then click Domains:
  3. Click the Add button, type your domain into the box, and then click Add:
  4. On the next screen, you will be presented with a number of verification options. Ensure the “Add a meta-tag to your HTML source code” option is selected, and copy the entire meta-tag as shown here:
  5. Back in WP Admin, go to Jetpack → SEO, click the Settings tab, and paste your code into the Facebook field in the Site verification section.
  6. Click outside the field. Jetpack saves the code when you leave the field.
  7. Return to the Facebook settings from Step 3 and click the Verify button. You will see a confirmation that you have verified your domain.
  8. Note that if your website is in maintenance mode, the verification will fail. Deactivate the coming soon/maintenance mode (if activated) and verify the domain.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Site verification tools are activated by default but each individual service must be configured before any verification can happen. To manage these settings, go to Jetpack → Settings → Traffic and click the toggle switch labeled “Verify site ownership with third-party services”.

Data Used
Site Owners / Users

For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.
Site Visitors

None.
Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated.
Site Visitors

None.
Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured, including any active HTML tags.
Site Visitors

None.

Was this article helpful?