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Site Verification Tools

Various platforms provide website owners with additional tools to help them use their sites. These services provide insight into how visitors interact with a site. Jetpack supports the services provided by Google, Bing, Pinterest, and Yandex.

For example, Google Search Console will show you the total number of URLs on your site that have been indexed by Google, information on each URL, the search keywords that are most significant for your site, and so on.

Note: verifying your site in order to use these services is not necessary in order for your site to be indexed by them, or any other search engine.

In order to verify your site for webmaster tools, you normally need to add a “meta tag” to your page, or a new DNS entry. This isn’t always straightforward, so Jetpack’s Site Verification module is here to help.

All of Jetpack’s Verification Services can be accessed by going to Jetpack → Settings → Traffic in your WP Admin. There, you’ll find a setting’s card titled “Site Verification” where you can enable this feature, and configure each service.

Here are instructions for how to verify your WordPress site with each service:

Note: If you have multiple domain names pointing to the same site, we recommend verifying the primary domain.

Google Search Console

Automatic Verification
  1. Go to Jetpack → Settings → Traffic in your WP Admin and scroll down to the Site Verification section.
  2. Click the Verify with Google Button.
  3. A popup window will appear and will either list your Google accounts or prompt you to log in. Choose or log into the account you wish to use with Google Search Console.
  4. After logging in you will be prompted to give permission to WordPress. Press the Allow button.
  5. After a few seconds the site should confirm that is verified with a green check mark and the message Your site is verified with Google.
Manual Verification

Note: Manual verification should not be necessary. Only verify manually if automatic verification does not work, or you want to manually verify.

  1. Log into Google Search Console with your Google account
  2. Click on Add a Propery
  3. Enter your blog address
  4. Click the Continue button
  5. Click on the “Alternate Methods” tab
  6. The verification option you want is “HTML Tag.”
  7. Copy the meta tag that you’re provided. For example:
    <meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
  8. Leave the verification page open and go to your WP Admin in a new tab or window
  9. Go to Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Google text field
  10. Click the Manually Verify button
  11. Paste the meta tag that was copied in step 7 into the Google textfield
  12. Click on the Save button
  13. Go back to Google’s verification page and click Verify

Google Warnings

If you receive an email from Google or an alert in your Webmaster Tools dashboard that your site’s security certificate could not be found, this means your site was inadvertently added as a “secure” site. Here’s an example of the message you may have received:

Dear Webmaster,

The host name of your site, https://example.com, does not match any of the “Subject Names” in your SSL certificate [….]
This will cause many web browsers to block users from accessing your site, or to display a security warning message when your site is accessed.

To correct this problem, please get a new SSL certificate by a Certificate Authority (CA) with a “Subject Name” or “Subject Alternative DNS Names” that matches your host name.

If you’re receiving this message, you’ll need to either ensure that your site has an SSL certificate, which is recommended (you can reach out to your host to secure one), or you’ll need to remove the site from your Webmaster Tools account, and then add it back as a non-secure site (that is, http). Here’s how to do it:

  1. Log in to Google Webmaster Tools with your Google account.
  2. Under the button for Manage Site, click Delete Site.
  3. Click the button to Add a Site and follow the instructions above.

Bing Webmaster Center

  1. Log in to Bing Webmaster Center with your Live! account.
  2. Click Add a Site
  3. Enter your blog URL and click Submit
  4. Copy the meta tag you’re provided. For example:
    <meta name='msvalidate.01' content='12C1203B5086AECE94EB3A3D9830B2E'>
  5. Leave the verification page open, and go to your WP Admin in a new tab or window
  6. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Bing text field
  7. Paste the meta tag that was copied above in step 4
  8. Click on Save Changes
  9. Go back to the Bing verification page and click Return to the Site list

Pinterest Site Verification

  1. Log in at Pinterest with your Pinterest account
  2. Go to your profile and click the gear menu, then Account Settings.
  3. Scroll down and enter your site address if you haven’t already.
  4. Click the Verify website button.
  5. A popup window will show a meta tag, which you’ll to copy. For example: <meta name="p:domain_verify" content="8525e3384b3545fb80b9e21f0910de21"/>
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Pinterest text field
  8. Paste the meta tag that was copied in step 5
  9. Click on Save Changes
  10. Go back to the verification page and click the Finish button.

Yandex Site Verification

  1. Log into Yandex with your Yandex account
  2. Click the Go button to be taken to your site management page
  3. Click the Add site button
  4. Enter your site’s address in the Site address text field
  5. Choose the ‘Meta tag’ verification option. This will look like the following example: <meta name="yandex-verificationcontent="e9535a1473929459" />
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Yandex text field
  8. Paste the meta tag was copied in step 5
  9. Click on Save changes
  10. Go back to Yandex’s verification page and click the Check button

Privacy Information

This feature is deactivated by default. To activate it, go to Jetpack → Settings → Traffic and click the toggle switch labelled Verify your site with various services.

Data Used
Site Owners / Users

For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

None.

Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated.

Site Visitors

None.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured, including any active HTML tags.

Site Visitors

None.

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