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Site Verification Tools

Various platforms provide website owners with tools to help them verify ownership of their sites. These services provide insight into how visitors interact with a site. For example, Google Search Console will show you the total number of URLs on your site that have been indexed by Google, information on each URL, the search keywords that are most significant for your site, and so on. Jetpack supports the verification services provided by Bing, Facebook, Google, Pinterest, and Yandex.

Note: Verifying your site in order to use these services is not necessary in order for your site to be indexed by them, or any other search engine.

In order to verify your site, you normally need to add a “meta tag” to your page, or a new DNS entry. This isn’t always straightforward, so Jetpack’s Site Verification settings are here to help.

All of Jetpack’s verification services can be accessed in your WP Admin by going to Jetpack → Settings → Traffic and scrolling down the page to the “Site verification” section. There you can enable this feature, and configure each service. For Google you can choose between auto-verifying or manually verifying. 

Note: If you have multiple domain names pointing to the same site, we recommend verifying the primary domain.

Configuring Services

Here are instructions for how to verify your WordPress site with each service:

Bing Site Verification

Add your site manually

  1. Log in to Bing Webmaster Center.
  2. Enter your site URL under ‘Add your site manually’ and clickSubmit
  3. Copy the meta tag you’re provided. For example:
    <meta name='msvalidate.01' content='12C1203B5086AECE94EB3A3D9830B2E'>
  4. Leave the verification page open, and go to your WP Admin in a new tab or window
  5. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Bing text field
  6. Paste the meta tag that was copied above in step 4
  7. Click on Save Settings
  8. Go back to the Bing verification page and click Verify

Importing your site from Google Search Console

  1. Sign in to Bing Webmaster Center.
  2. Click Import under Google Search Console.
  3. Sign in with your Google Search Console account and click Allow to give Bing Webmaster Tools access to your list of verified sites and sitemaps.
  4. After authentication, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the number of Sitemaps and corresponding roles for each site. Select the sites which you want to add to Bing Webmaster Tools and click Import.
Google Site Verification (Including Automatic Verification)
Automatic Verification
  1. Go to Jetpack → Settings → Traffic in your WP Admin and scroll down to the Site Verification section.
  2. Click the Verify with Google Button.
  3. A popup window will appear and will either list your Google accounts or prompt you to log in. Choose or log into the account you wish to use with Google Search Console.
  4. After logging in you will be prompted to give permission to WordPress. Press the Allow button.
  5. After a few seconds the site should confirm that is verified with a green check mark and the message Your site is verified with Google.
Manual Verification

Note: Manual verification should not be necessary. Only verify manually if automatic verification does not work, or you want to manually verify.

  1. Log into Google Search Console with your Google account
  2. Click on Add a Property
  3. Enter your blog address
  4. Click the Continue button
  5. Click on the “Alternate Methods” tab
  6. The verification option you want is “HTML Tag.”
  7. Copy the meta tag that you’re provided. For example:
    <meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
  8. Leave the verification page open and go to your WP Admin in a new tab or window
  9. Go to Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Google text field
  10. Click the Manually Verify button
  11. Paste the meta tag that was copied in step 7 into the Google textfield
  12. Click on the Save button
  13. Go back to Google’s verification page and click Verify

Google Warnings

If you receive an email from Google or an alert in your Webmaster Tools dashboard that your site’s security certificate could not be found, this means your site was inadvertently added as a “secure” site. Here’s an example of the message you may have received:

Dear Webmaster,

The host name of your site,, does not match any of the “Subject Names” in your SSL certificate [….]
This will cause many web browsers to block users from accessing your site, or to display a security warning message when your site is accessed.

To correct this problem, please get a new SSL certificate by a Certificate Authority (CA) with a “Subject Name” or “Subject Alternative DNS Names” that matches your host name.

If you’re receiving this message, you’ll need to either ensure that your site has an SSL certificate, which is recommended (you can reach out to your host to secure one), or you’ll need to remove the site from your Webmaster Tools account, and then add it back as a non-secure site (that is, http). Here’s how to do it:

  1. Log in to Google Webmaster Tools with your Google account.
  2. Under the button for Manage Site, click Delete Site.
  3. Click the button to Add a Site and follow the instructions above.
Pinterest Site Verification
  1. Log in at Pinterest with your Pinterest account
  2. Go to your profile and click the gear menu, then Account Settings.
  3. Scroll down and enter your site address if you haven’t already.
  4. Click the Verify website button.
  5. A popup window will show a meta tag, which you’ll to copy. For example: <meta name="p:domain_verify" content="8525e3384b3545fb80b9e21f0910de21"/>
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Pinterest text field
  8. Paste the meta tag that was copied in step 5
  9. Click on Save Changes
  10. Go back to the verification page and click the Finish button.
Yandex Site Verification
  1. Log into Yandex with your Yandex account
  2. Click the Go button to be taken to your site management page
  3. Click the Add site button
  4. Enter your site’s address in the Site address text field
  5. Choose the ‘Meta tag’ verification option. This will look like the following example: <meta name="yandex-verificationcontent="e9535a1473929459" />
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Yandex text field
  8. Paste the meta tag was copied in step 5
  9. Click on Save changes
  10. Go back to Yandex’s verification page and click the Check button
Facebook Business Verification
  1. To get started, log into the Business Settings page. Select your business or create a new business account in Facebook. Then, follow these steps:
  2. In your Business Settings, click on the Brand Safety section and then click Domains:
  3. Click the Add button, type your domain into the box, and then click Add:
  4. On the next screen, you will be presented with a number of verification options. Ensure the “Add a meta-tag to your HTML source code” option is selected, and copy the entire meta-tag as shown here:
  5. Back on, go to Tools → Marketing and click on the Traffic menu at Scroll down to Site Verification Services and paste your code into the box for Facebook.
  6. Click Save Settings.
  7. Return to the Facebook settings from Step 3 and click the Verify button. You will see a confirmation that you have verified your domain.
  8. Note that if your website is in maintenance mode, the verification will fail. Deactivate the coming soon/maintenance mode (if activated) and verify the domain.

Privacy Information

This feature is activated by default but each individual service must be configured before any verification can happen. To manage these settings, go to Jetpack → Settings → Traffic and click the toggle switch labeled “Verify site ownership with third-party services”.

Data Used
Site Owners / Users

For activity tracking (detailed below): IP address, user ID, username, site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.
Site Visitors

Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated.
Site Visitors

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured, including any active HTML tags.
Site Visitors

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