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Site Verification Tools

Leverage insights from search engines by verifying your WordPress site.

Verifying ownership of your site will unlock tools provided by different search engines. Get insight into how visitors interact with your site, for example the total number of URLs indexed by Google, information on each URL, the search keywords that are most significant for your site.

Jetpack supports the verification services provided by Bing, Facebook, Google, Pinterest, and Yandex.

Note: You do not need to verifying your site in order for it to be indexed by search engines, only to use the enhanced insights different search engines offer.

Verify your site

In order to verify your site, you normally need to add a “meta tag” to your page, or a new DNS entry.

To get started, follow these steps:

  1. Start in WP Admin.
  2. Go to Jetpack → Settings → Traffic
  3. Scroll to the Site verification section.
  4. Toggle the feature to On.
  5. Configure the settings for each service you want to use (for Google you can choose auto verification or manual verification).
  6. If you have multiple domain names pointing to the same site, we recommend verifying the primary domain.

Configure individual services

Here are instructions for how to verify your WordPress site with each service:

Google Site Verification (Including Automatic Verification)
Automatic Verification
  1. Go to Jetpack → Settings → Traffic in your WP Admin and scroll down to the Site Verification section.
  2. Click the Verify with Google Button.
  3. A popup window will appear and will either list your Google accounts or prompt you to log in. Choose or log into the account you wish to use with Google Search Console.
  4. After logging in you will be prompted to give permission to WordPress. Press the Allow button.
  5. After a few seconds the site should confirm that is verified with a green check mark and the message Your site is verified with Google.
Manual Verification

Note: Manual verification should not be necessary. Only verify manually if automatic verification does not work.

  1. Log into Google Search Console with your Google account
  2. Click on Add a Property
  3. Enter your blog address
  4. Click the Continue button
  5. Click on the “Alternate Methods” tab
  6. The verification option you want is “HTML Tag.”
  7. Copy the meta tag that you’re provided. For example:
    <meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
  8. Leave the verification page open and go to your WP Admin in a new tab or window
  9. Go to Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Google text field
  10. Click the Manually Verify button
  11. Paste the meta tag that was copied in step 7 into the Google textfield
  12. Click on the Save button
  13. Go back to Google’s verification page and click Verify
Bing Site Verification

To verify your site manually with Bing, follow these steps:

  1. Log in to Bing Webmaster Center.
  2. Enter your site URL under ‘Add your site manually’ and clickSubmit
  3. Copy the meta tag you’re provided. For example:
    <meta name='msvalidate.XX' content='XXXXXXXXX'>
  4. Leave the verification page open, and go to your WP Admin in a new tab or window
  5. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Bing text field
  6. Paste the meta tag that was copied above in step 4
  7. Click on Save Settings
  8. Go back to the Bing verification page and click Verify

To import your site from Google Search Console, follow these steps:

  1. Sign in to Bing Webmaster Center.
  2. Click Import under Google Search Console.
  3. Sign in with your Google Search Console account and click Allow to give Bing Webmaster Tools access to your list of verified sites and sitemaps.
  4. After authentication, Bing Webmaster Tools will display the list of verified sites present in your Google Search Console account along with the number of Sitemaps and corresponding roles for each site. Select the sites which you want to add to Bing Webmaster Tools and click Import.
Pinterest Site Verification

Verify your site on Pinterest by following these steps:

  1. Log in at Pinterest with your Pinterest account
  2. Go to your profile and click the gear menu, then Account Settings.
  3. Scroll down and enter your site address if you haven’t already.
  4. Click the Verify website button.
  5. A popup window will show a meta tag, which you’ll to copy. For example: <meta name="p:domain_verify" content="8525e3384b3545fb80b9e21f0910de21"/>
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Pinterest text field
  8. Paste the meta tag that was copied in step 5
  9. Click on Save Changes
  10. Go back to the verification page and click the Finish button.
Yandex Site Verification

Verify your site on Yandex by following these steps:

  1. Log into Yandex with your Yandex account
  2. Click the Go button to be taken to your site management page
  3. Click the Add site button
  4. Enter your site’s address in the Site address text field
  5. Choose the ‘Meta tag’ verification option. This will look like the following example: <meta name="yandex-verificationcontent="e9535a1473929459" />
  6. Leave the verification page open, and go to your WP Admin in a new tab or window
  7. Go to  Jetpack → Settings → Traffic, and scroll down to the Site Verification section to find the Yandex text field
  8. Paste the meta tag was copied in step 5
  9. Click on Save changes
  10. Go back to Yandex’s verification page and click the Check button
Facebook Business Verification

Verify your site on Facebook Business by following these steps:

  1. To get started, log into the Business Settings page. Select your business or create a new business account in Facebook. Then, follow these steps:
  2. In your Business Settings, click on the Brand Safety section and then click Domains:
  3. Click the Add button, type your domain into the box, and then click Add:
  4. On the next screen, you will be presented with a number of verification options. Ensure the “Add a meta-tag to your HTML source code” option is selected, and copy the entire meta-tag as shown here:
  5. Back on WordPress.com, go to Tools → Marketing and click on the Traffic menu at yourdomain.com/wp-admin/admin.php?page=jetpack#/traffic. Scroll down to Site Verification Services and paste your code into the box for Facebook.
  6. Click Save Settings.
  7. Return to the Facebook settings from Step 3 and click the Verify button. You will see a confirmation that you have verified your domain.
  8. Note that if your website is in maintenance mode, the verification will fail. Deactivate the coming soon/maintenance mode (if activated) and verify the domain.

Privacy Information

Site verification tools are activated by default but each individual service must be configured before any verification can happen. To manage these settings, go to Jetpack → Settings → Traffic and click the toggle switch labeled “Verify site ownership with third-party services”.

Data Used
Site Owners / Users

For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.
Site Visitors

None.
Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated.
Site Visitors

None.
Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured, including any active HTML tags.
Site Visitors

None.
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