SEO Tools

Optimize your site and content for better search engine rankings and results with Jetpack’s SEO tools.

Enable SEO Tools

The SEO Tools can be enabled from your WP Admin or directly from the WordPress Editor.

From WP Admin

1. Go to Jetpack → Settings → Traffic
2. Activate the “Customize your SEO settings” option under the “Search engine optimization” section. Once enabled, the various settings will be available for editing directly from the WP Admin dashboard.

From WordPress Editor

1. Go to Posts → Add New
2. Click on the Jetpack plugin sidebar.
3. Expand the “SEO” panel title and click on Activate Jetpack SEO.

Once activated, you will be presented with SEO options.

In-Editor SEO Tools

SEO Title

You can set a custom title to be used for search engines in this field. You’ll be notified if your title exceeds recommended limits.

SEO Description

You can set a custom description to be used for search engines in this field. You’ll be notified if your description exceeds recommended limits.

Social Previews

You can preview what your content will look like on social networks and Google searches. To do that, expand the Social Previews panel and click Preview. From there, switch between the various platforms to review how your content would look on there.

You can read more on Social Previews here: Preview your posts with Social Previews

Sitewide SEO Tools

Custom Title Formats

Customize how your content titles appear and improve your search page ranking for your site.

Go to WordPress.com Dashboard → Tools → Marketing → Traffic. From the “Page Title Structure” section, you can reorder items such as “Site Name” and “Tagline”, and also add custom separators between the items. The inserted tokens are dynamically updated to match your site. As an example, the “Site Title” token will be replaced with your actual site title, while the “Archive Title” will be generated based on the post type.

Front Page Meta Description

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to determine the site’s relevance for specific searches. This meta description setting applies to your site’s front page only.

They have limited space on search result pages — about 160 characters (although search engines may display more based on the search query). You can use this tool from Portent to calculate and preview your description.

AI-powered SEO features (only with Jetpack Complete)

Let Jetpack AI save time by handling SEO tasks for you. Jetpack AI Assistant can generate SEO-optimized titles and descriptions for your posts. It can also add alt text to your images by analyzing each image and automatically writing descriptive alt text. These features are exclusively available with the Jetpack Complete plan.

Auto-generate SEO metadata when you publish the post

You can activate the automatic generation and no longer worry about forgetting SEO metadata.

Here is how:

1. Navigate to Jetpack → Settings →Traffic
2. Scroll down to the Search engine optimization section
3. Toggle on Automatically generate SEO title, SEO description, and image alt text for new posts

You can also toggle automatic generation directly from your post editor:

1. Click on the Jetpack plugin sidebar.
2. Expand the “SEO” panel.
3. Toggle on Auto-generate metadata.

With automatic generation enabled, your missing metadata (title, description and alt text for the post images) will be automatically generated when you publish a post. Your manually entered metadata will remain untouched.

Toggling the automatic generation in your post editor affects your entire site, syncing with the global Automatically generate… setting at Jetpack → Settings →Traffic.

Manually trigger SEO metadata generation on-demand

If you’d rather have more control, you can manually generate SEO title, SEO description, and image alt text at any moment.

Here is how:

1. Open the Jetpack plugin sidebar.
2. Expand the “SEO” panel.
3. Select which metadata types (SEO title, SEO description, image alt text) you want to generate by checking the respective boxes.
4. Click Generate Metadata. This button is visible only if automatic generation is turned off.
5. After a brief moment, the metadata will be generated. Any metadata you’ve previously entered manually will remain intact.

Generate alt text for images

You can generate alt text and/or image captions for individual images:

1. Select the Image block in the editor.
2. Click the AI Assistant Sparkles ✨ icon in the block toolbar.
3. Choose one or both of the options:
   • Generate alt text – AI will analyze the image and generate an alternative text. It will appear in the Alternative Text field in the sidebar Block settings.
   • Generate caption – AI will analyze the image and add a caption.

Read more on the importance of alt text

Privacy Information

SEO Tools is deactivated by default. It can be activated at any time from the WP Admin dashboard. Visit Jetpack → Settings → Traffic and look under the “Search engine optimization” section. In the WordPress.com dashboard, visit Tools → Marketing → Traffic to find the “Search engine optimization” section.

Data Used
Site Owners / Users For activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors None.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.	Site Visitors None.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured.	Site Visitors None.