Support Home > Social > Likes


Visitors can use the Like button to show their appreciation for your posts. Feel the love! 

Like Button

Every and Jetpack-connected site includes the Like system, although you can choose whether to display the Like button or not.

Set up the Like button

Show the Like button in different areas of the site, such as:

  • Front Page, Archive Pages, and Search Results
  • Posts
  • Pages
  • Media
  • Landing Pages
  • My Templates
  • Projects

Activate the Like button by following these steps:

  1. In WP Admin dashboard, go to Jetpack → Settings, then click to the “Sharing” tab.
  2. Scroll to the “Like buttons” section near the bottom of the page.
  3. Click the button next to “Add like buttons to your posts and pages” to toggle it on. The button will turn green.
Screenshot of the LIke button Toggle button. In this case it is Toggled on.

By default, when the Like button is activated, it will show on the posts and pages. To display in other areas of the site, follow these steps:

  1. In the dashboard, go to Tools → Marketing, then click the “Sharing buttons” tab.
  2. Under “Show like and sharing buttons on”, select the places to show the Like button.

Email notifications

When you turn on the Likes feature as described above, Jetpack will automatically send you an email whenever someone likes an item on your site. If you would like to disable these emails:

  1. In the WP-Admin Sidebar, hover over the Settings item at the bottom of the menu. Typically, it’s the last item in the Sidebar.
  2. Click Discussion
  3. Untick the box that says Email me whenever someone likes one of my posts.
  4. If you do not see this option, it means that you have not turned on Likes for your site.
Screenshot of the Settings > Discussion menu, showing these options for Email me whenever: 
- Anyone posts a comment 
- A comment is held for moderation
- Someone follows my blog
- Someone likes one of my posts

View your Likes

Over time, as the post grows in popularity, the number of Likes will increase. One row of Likes will be shown.

To see the rest of the Likes, click on the total count, and the rest of the Likes will display in a scrollable pop-up.

Disable Likes for specific posts

You can turn off the Like button for specific posts.

  1. When editing a post, click on the Jetpack logo in the Block Editor.
  2. 2ind the Likes and Shares section by clicking on the Jetpack logo in the Block Editor.
  3. Uncheck the box to disable the “Show likes.” option for that post only.
  4. Publish or update your post to save the change.

Like a post

Click the Like button, and the button changes to show that you’ve liked the post. Your Gravatar appears as a visual indicator of your appreciation.

The Like button, now highlighted in Blue with the text `Liked`. A thumbnail of someone's Gravatar image is next to it.

You must be logged into in order to use the Like button. An alternative for visitors is to use the Ratings system.

Your Gravatar is clickable and linked to your Gravatar Profile. If you haven’t configured or updated your Gravatar Profile, you can do that by visiting Me → My Profile in your account.

Unlike a post

If you need to remove the Like from a post (i.e. “unlike” the post), click the Like button again. Clicking the button will toggle the status of your Like to off.

Review posts you like

To review all the posts you’ve liked, visit your Reader and then visit the My Likes section.


My likes disappeared.

Likes are tied to specific URLs and cannot be migrated between sites.

If you transfer your site from to self-hosted or the other way around, or change the site URL settings, your Likes count will be reset and start counting again.

Likes cannot be migrated from one site to another.

The Like button is not showing.

Double-check the Like button settings to make sure it’s activated to show in all the places that you want.

Likes are not loading.

There is a known issue between Cloudflare’s Rocket Loader and Jetpack Likes. You’ll need to disable this feature in your Cloudflare settings.

If you have a cache/optimization plugin minifying JavaScript, the minification could cause the Likes button to say “Loading…” indefinitely. Please try to deactivate the minification to solve the issue.

I’m not able to like any more posts.

Our Like features are designed to help you keep up with your favorite blogs, give easy feedback to their authors, and nurture direct conversations. This feature is limited in order to avoid spamming blog authors with notifications of Likes. We recommend you to pause hitting the Like button for a while whenever you experience Likes not going through.

Still need help?

Please contact support directly. We’re happy to advise.

Privacy Information

The “Likes” feature is deactivated by default. You can activate it at any time from your WP Admin. To do so:

  1. Go to Jetpack → Settings.
  2. Click the Sharing tab.
  3. Toggle the Add Like buttons to your posts and pages setting in the Like buttons section.

Data Used
Site Owners / Users


IP address, user ID, username, site ID (on which the post was liked), post ID (of the post that was liked), user agent, timestamp of event, browser language, country code.

Site Visitors


IP address, user ID, username, site ID (on which the post was liked), post ID (of the post that was liked), user agent, timestamp of event, browser language, country code.

Activity Tracked
Site Owners / Users


We track when, and which user, likes (or receives a like on) a specific post.

Site Visitors


We track when, and which user, likes a specific post.

Data Synced (Read More)
Site Owners / Users


We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors



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