Support Home > Utilities > Sitemaps


Sitemaps are files that list each post and page that should be indexed by search engines like Google or Bing. Jetpack allows you to generate such files thanks to the Sitemaps feature.

To enable Sitemaps, go to Tools → Marketing → Traffic and click the toggle switch next to Generate XML Sitemaps. Once activated, Jetpack will generate four different sitemaps for you:

  • A general sitemap, with your public posts and pages.
  • A news sitemap built specifically for Google News.
  • An image sitemap.
  • A video sitemap.

Sitemap for Search Engines

Jetpack’s sitemap can be accessed at yourdomain/sitemap.xml.

No need to do anything extra on your end, just make sure that the Sitemaps feature is enabled!

The sitemap file generated by Jetpack is available to every search engine that supports the protocol, including Google, Yahoo!, Bing,, and others. If you would like to learn more about the protocol, visit

News Sitemap

News sitemaps are very similar to standard XML sitemaps for search engines, but they are specific to Google News. Publishers must be pre-approved for Google News before Google will index a news sitemap. News sitemaps include only posts published in the last 48 hours.

Once you activate the Sitemaps feature, you’ll be able to access your news sitemap at yourdomain/news-sitemap.xml — again, you don’t need to do anything extra. Approved publishers must log in to Google Search Console and add their news sitemap location as another sitemap.

Don’t forget to apply to get your posts listed in Google News.

Image and Video Sitemaps

The image and video sitemaps help search engines index media on your site so that it can be displayed in searches for that specific type of media, e.g. images or video files.

Sitemap Update Frequency

  • The News sitemap is generated on the fly when requested. That is, new posts are added to this sitemap right away.
  • Other sitemaps including post, image, and video sitemaps are automatically updated around every 12 hours by using WP-Cron.

How to add more Post Types to the sitemap

The default sitemap only includes Posts, Pages, and the Custom Post Types included in Jetpack. If you’d like to add a new Custom Post Type to the default sitemap, you can use the jetpack_sitemap_post_types filter to specify your own array of post types to include.

The News sitemap, on the other hand, only lists posts by default. To add another post type to the News sitemap, use the jetpack_sitemap_news_sitemap_post_types filter.

Use Jetpack’s Sitemap feature alongside other Sitemap plugins

There are a number of plugins in the plugin repository that allow you to create sitemaps for your WordPress site. If you already use such a plugin, you can either remove that plugin and use Jetpack’s Sitemap feature instead, or leave Jetpack’s Sitemap disabled. We won’t activate our Sitemap feature if we detect you’re already using one of the more popular sitemap plugins on your site.

My Sitemaps are enabled. What’s next?

While search engines can find your sitemap by visiting your site’s robots.txt, for a new site, it can be quite a while before search engines discover and start crawling your site. To help jump start this process, it’s a good idea to submit your sitemap (along with other information about your site), to the various webmaster tools programs that search engines offer, like Google Search Console and Bing Webmaster Tools. You’ll need to add and verify your site on both services before you’re able to submit the sitemap.

Privacy Information

This feature is deactivated by default. It can be activated any time by toggling the Generate XML sitemaps setting in the Sitemaps section from Jetpack → Settings → Traffic in your dashboard.

Data Used
Site Owners / Users


The URL of the page/post, the title of the page/post, and the publication date of the page/post.Additionally, for activity tracking (detailed below): IP address, user ID, username, site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors



Activity Tracked
Site Owners / Users


We track when, and by which user, the feature is activated and deactivated.

Site Visitors



Data Synced (Read More)
Site Owners / Users


We sync options that identify whether or not the feature is activated and some additional information around sitemaps, including the state of the sitemap, the location of the sitemap, and which post types are included in the site map.

Site Visitors



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