Do you have any videos on your site? If not, you probably should consider adding some.

When it comes to getting the attention of a potential customer or fan, few things are more effective than a captivating video. In fact, Marketing Land reports that people are typically more likely to make purchases after watching product videos.

The use of video content on a business site captures visitor attention and reduces bounce rates. Videos give visitors an incentive to stay and interact with your site longer, leading them to become more interested in your brand in the process. The more invested a person is, the more likely they are to transition from a potential customer to an actual one.

Despite the many benefits of video content, most small business sites don’t use it. This is a huge missed opportunity. Fortunately, it’s never too late to add videos and help your site stand out among the crowd!