With a whopping four billion social media users worldwide, the shift towards digital is non-negotiable in the real estate industry. It’s where your clients live, laugh, and learn, and so it’s where you need to make your mark. It’s no longer an optional tool for agents; it’s a must-have to run a successful business.
Understanding that social media is important is one thing, but knowing how to leverage it effectively for your real estate business is another. That’s how this article will help.
Today, we’ll look at 31 thoughtfully-curated real estate social media post ideas that will not only increase engagement but will set you apart in the ever-evolving digital landscape. We’ll then introduce you to Jetpack Social, a powerful social media plugin for WordPress that enables you to effortlessly post on all your social media channels from one place.
1. Listings showcase
Showcasing your listings isn’t merely about uploading a carousel of images with a standard caption. Create a narrative for each listing. Highlight a unique aspect in each image. Feature the beautiful bay window overlooking the garden, the vintage Victorian fireplace, a sun-dappled reading nook. Each post should tease out these details, sparking curiosity and inviting questions.
2. Behind the scenes
There’s a lot more to real estate than house tours and closing deals. There are team meetings, property inspections, paperwork, and more. Feature posts that give your audience a glimpse into these processes and how you do the heavy-lifting that simplifies that process for your clients.
It could be your team on a coffee break, a video of a day in the office, or a celebratory post when a deal closes. Just as you may include, “sold fast” on a sign in front of a listing you sold, you should do the same on social media.
3. Home improvement tips
You could turn this into a weekly series like “Transformation Tuesdays”, and showcase minor makeovers that homeowners can handle themselves. Repurposing an old ladder as a bookshelf, painting a feature wall for a pop of color, or transforming the under-stairs space into a compact home office are inspiring projects that the average person could tackle themselves.
4. Testimonials
Instead of plain text testimonials, why not turn them into mini interviews? Record short videos of your clients talking about their experience working with you, their favorite part of their new home, or a memorable moment during the house hunting process.
5. Market updates
Stay on top of industry news and share relevant notes with your audience. This could range from infographics on changing property rates, insights on buyer behavior, or updates on mortgage rates. Keep the information bite-sized, comprehensible, and visually appealing.
6. Neighborhood spotlights
Turn the spotlight onto the neighborhoods you’re active in — the charming café around the corner, the quaint park, the bustling farmer’s market. Showcase what it’s like to live in these neighborhoods, going beyond the physical attributes of the homes you’re selling. Create a, “top 10” list of restaurants or highlight locally-owned establishments that are lesser-known to the greater population.
7. Home staging tips
Invest in staging a property and document the process. Create before-and-after shots, make time-lapse videos of the staging process, and explain why certain design choices were made.
This gives your clients ideas and emphasizes the effort you put into selling each listing. While you may understand the advantage a well-staged home provides for listers, your clients may need to see it to fully understand and make the investment.
8. Client celebrations
Did your client recently celebrate their first anniversary in a home they bought through you? Or perhaps they completed a significant renovation? Celebrate these moments with them and, with their permission, share them on your social media. Your past clients are a great source of referrals and future business. By continuing to be involved in their lives post-purchase, you can maintain this valuable connection.
9. Dream home virtual tours
Step up your game with high-end property tours. These could be homes you’re selling or famous properties worldwide. Explain what makes these homes ‘dream homes’, and discuss architectural styles, design trends, and innovative amenities. These types of posts can inspire your followers and get them dreaming about their own future homes.
10. Interior design trends
Create a series like “Trendy Thursdays” where you discuss one interior design trend each week. You could incorporate these trends in your home staging and showcase your work, or collaborate with an interior designer who can offer professional insights.
11. Real estate humor
Everyone loves a good laugh. Share funny anecdotes from your experience, real estate cartoons or memes, or humorous, relatable quotes about homeownership. This light-hearted content can make your brand feel more relatable and approachable. Just remember to filter what you share based on what your clients will find interesting — not just what fellow real estate agents will understand.
12. Historical properties
If you deal with historic properties, capitalize on this specialty. Share their histories, interesting architectural details, and past residents’ anecdotes. If you don’t, you can feature famous historical properties from around the world, discussing their architectural styles and historical significance.
13. Real estate news
Post regular round-ups of significant news in the real estate world. This could be a new government policy affecting homeowners, important property deals in the news, or the impact of economic trends on the real estate market.
Always aim to explain how this news could potentially impact your audience. Adding a summary or your personal thoughts is a quick way to establish yourself as a knowledgeable authority in the industry.
14. Virtual open houses
Set up a virtual open house and invite your audience to join. Give them a comprehensive tour of the property, discuss its features, answer questions, and give them a taste of the home buying experience from the comfort of their couch.
15. Home makeovers
These are always popular. Share images or videos of homes that have undergone significant makeovers. If you’ve helped a client renovate a property, this would be a perfect story to share. Highlight the transformation, the vision behind the design, and how it improved the home’s value. These makeovers can provide inspiration and encourage social media engagement.
16. Tips for first-time buyers
Create a comprehensive guide for first-time buyers. You can cover topics like budget planning, understanding mortgages, the importance of a home inspection, negotiating tips, and more. Post it as a series and consider making downloadable resources available. You may even be able to leverage this as a lead generation tool on your social media or website.
17. Kitchen inspiration
Create a collection of kitchen inspiration posts. Include different styles — farmhouse, modern, rustic, small-space, and more. Discuss what makes each kitchen functional and aesthetically pleasing, and encourage your followers to share their favorite.
18. Local business spotlights
Collaborate with local businesses to create posts featuring their establishments. A local bakery might share a unique recipe or a fitness studio might share home workout tips. This endears you to the local community and provides varied content for your followers.
Plus, it shows potential buyers that you’re not only knowledgeable about real estate in the area, but can help them find the right location for their desired lifestyle.
19. Q&A posts
Invite your audience to ask their burning real estate questions, and answer them in detailed posts. These could cover topics like the best time to buy property, the impact of credit scores on mortgage approvals, or the process of closing a property deal. These can foster engagement and position you as an expert.
You could do this as a live stream, which often gets strong engagement on social media, or you could get questions ahead of time to better curate your answers and share this through a video or blog post.
20. Interactive polls
Polls can be used to gather opinions or insights from your audience. You could ask them to vote on their favorite style of architecture, their must-have home feature, or even real estate topics they’d like you to cover. This is a subtle way to conduct market research while keeping your audience engaged. It also demonstrates your desire to listen to your clients and a commitment to continued learning — a huge positive in the eyes of potential clients.
21. Success stories
Sharing success stories of your clients celebrates them and gives prospects a glimpse into what they can expect when working with you. Feature a variety of stories — first-time buyers, property investors, clients who downsized — to appeal to a broader audience. Your goal is to help potential clients envision working with you and the positive outcomes that could accompany a great relationship.
22. Quizzes
Design quizzes that help your audience better understand their own preferences. What’s their favorite architectural style? What kind of neighborhood suits them best? Quizzes are a fun way to engage your audience and can provide you with insights into their preferences.
23. Contests
Hold a contest with an appealing prize. It could be a home decor item, a consultation with an interior designer, or a gift card for a home improvement store. Contests encourage your followers to engage with your content, tag their friends, or share your posts, thus increasing your reach.
24. Team spotlight
Your team is a huge asset, and sharing their stories can create a more intimate bond between your brand and your audience. These kinds of posts also help you strengthen your team relationships and solidify critical B2B partnerships with outside providers.
Show your followers the people who make the dream work. Highlight individual team members, their roles, unique skills, or fun personal facts. A small note of caution here — ensure that these posts don’t come across as forced or staged. The more genuine the portrayal, the more your audience will connect.
25. Decorating tips
A home isn’t merely a structure of bricks and mortar; it’s a canvas that reflects the personality of its inhabitants. Occasionally, share home decorating tips to help your audience add a personal touch to their homes. These can include seasonal decorations, color schemes, and affordable art to increase a home’s perceived value. Don’t just give tips — explain why they work. Understanding the ‘why’ can help your audience make better design decisions.
26. Celebrity homes
Who doesn’t enjoy a sneak peek into the homes of their favorite celebrities? Even if you’re not listing any, sharing pictures of celebrity homes can attract a lot of attention. You can focus on the architectural styles, interior design, or unique features of these homes. And remember, it doesn’t always have to be Hollywood celebrities. Local personalities in your area can also make for engaging posts.
27. Budgeting advice
Real estate is one of the most significant investments anyone can make. Advice on budgeting and finance can go a long way towards helping your audience. Tips could include how to save for a down payment, budgeting for home maintenance, or understanding insurance. Make these posts a blend of practical advice and encouragement. Buying a home is as much an emotional journey as it is a financial one.
28. Investment tips
This can be an extension of the budgeting advice, but catered to those interested in buying properties as an investment. Share tips on how to choose a property, the best time to invest, and the advantages of real estate over other forms of investments. A good way to build credibility here would be to share success stories of clients who made profitable investments through you in the past.
29. Bathroom inspiration
Bathrooms are often one of the least talked about parts of a home, but they hold great appeal for a potential buyer. Create a collection of posts around bathrooms. Showcase diverse styles — minimalist, luxurious, rustic, or eclectic. Talk about smart storage solutions, choice of fixtures, or the best plants for bathrooms.
These posts can help your audience visualize their ideal bathrooms and provide motivation to make a move or improve their property for resale.
30. Creative storage solutions
With urban homes getting smaller, creative storage solutions are a necessity. Share ideas on how to maximize storage in homes. This can be part of your home improvement tips or a separate series like “Storage Sundays.” Feature ideas like under-bed storage, built-in shelves, or multipurpose furniture. Visuals play a crucial role in these posts, so invest in good graphics or photos.
31. Landscaping tips
For properties with a yard, landscaping can significantly impact the aesthetic and resale value. Share landscaping tips and ideas with your followers. These could range from choosing the right plants to designing a garden path, creating a patio space, or maintaining a lawn. If you’ve listed properties with beautiful landscapes, featuring them in these posts will not only provide inspiration, but increase your reputation with prospective clients.
Frequently asked questions
Here, we’ll address some of the most commonly-asked questions regarding social media for real estate marketing.
What types of social media platforms should I use for real estate marketing?
Choosing the best social media platforms for your business depends largely on your target demographic. While Instagram and Facebook are generally great platforms due to their large user base and emphasis on visual content, LinkedIn might be more suitable for commercial real estate. Remember, the key is not to spread yourself too thin across multiple platforms, but rather to choose a few and build a strong presence there.
How often should I post on my social media accounts?
This, too, can vary based on the platform. However, a good rule of thumb is to post at least once a day on platforms like Instagram and Facebook, while three to five times a week is sufficient for LinkedIn. What’s more important than frequency, though, is consistency. Maintain a regular posting schedule to stay on the forefront of your prospects’ minds.
What is the best time of day to post on social media for maximum engagement?
This would depend on when your audience is most active. Many social media platforms provide insights into your followers’ active hours. A common recommendation is to post during off-work hours when people are likely to be checking social media. However, it’s best to test different times and see what works well for your specific audience.
How do I generate leads from my social media posts?
Creating engaging content is the first step towards generating leads. This involves understanding your audience and what they value. Use your posts to showcase your offerings, provide valuable information, and build a relationship with your audience.
Always include a clear call to action in your posts, directing your followers on what to do next — visiting your website, signing up for a newsletter, or getting in touch with you for a consultation.
How can I make my real estate listings stand out on social media?
There are several ways to make your listings stand out. First, invest in high-quality photos and videos. Second, write engaging descriptions that highlight the unique features of the property. Third, use storytelling to create an emotional connection with your audience. You could also experiment with different formats like carousel posts, videos, or even virtual tours to showcase your listings.
Can I share the same content on all my social media platforms?
Yes, you can! Sharing the same content across different social media platforms can be a smart strategy, particularly for real estate agents looking to maximize their reach while saving time and resources. The content you create — whether it’s an insightful blog post, a new property listing, or a decorating tip — has value on all platforms.
But how do you manage to publish your content across all these platforms without it becoming a drain on your resources? That’s where a tool like Jetpack Social comes into play. As a powerful social media sharing plugin for WordPress, Jetpack Social enables you to share your posts automatically across multiple social media channels at once.
This automation not only ensures your content reaches a wider audience, but it also takes the burden of manual posting off your shoulders. By scheduling your posts with Jetpack Social, you can maintain a consistent online presence across platforms without having to juggle between different apps and websites.
This way, you can spend more time creating compelling content, fostering client relationships, and closing deals, while Jetpack Social takes care of spreading your message far and wide.
How do I measure the success of my social media marketing efforts?
Most social media platforms offer analytics that allow you to track various metrics like engagement rate, reach, impressions, and follower growth. Also, pay attention to the number of leads or inquiries you’re getting through social media. Setting clear goals at the onset can help you measure your success more accurately.
Should I use hashtags in my posts, and how do I choose the right ones?
Hashtags can help increase the visibility of your posts. However, it’s important not to overuse them. Choose hashtags that are relevant to your post and your industry. Research popular hashtags in real estate, but also consider creating your own branded hashtag. Just note that branded hashtags are more helpful for ingraining your name in prospects’ minds than they are for increasing reach.
How important is video content in my real estate social media strategy?
Videos are a very important part of an effective social media strategy for real estate agents! They’re not only extremely popular, but very engaging as well. They’re a great tool to showcase your properties, provide virtual tours, share client testimonials, or even offer tips and advice. While professionally-shot videos can have a big impact, don’t shy away from informal videos like Instagram Stories or Live sessions.
Jetpack Social: Social media sharing plugin for realtors using WordPress
Navigating the social media landscape can seem daunting, but it doesn’t have to be. If you’re running a WordPress site, Jetpack Social is the best tool to simplify the implementation of your social media strategy. It allows you to automatically share your content on multiple platforms at one time.
One of the biggest advantages of using a tool like Jetpack Social is the time it saves. Social media marketing requires consistency, and having your content automatically shared can free up your day, allowing you to focus on managing your real estate listings and creating high-quality content.
Use the 31 post ideas we discussed to create engaging content that resonates with your audience, and get started with Jetpack Social today: https://jetpack.com/social/
Jetpack 