Get Started with Jetpack Social

Jetpack Social helps you automatically share your WordPress posts to multiple social media platforms, keeping your audience engaged no matter where they follow you.

How to use Jetpack Social

You can activate Jetpack Social from within Jetpack or install it as a standalone plugin. Once it’s active, you can connect social accounts and start automatically sharing your new posts to Facebook, Instagram, Threads, LinkedIn, Tumblr, Mastodon, Nextdoor, and Bluesky.

The Jetpack Social admin lives at Jetpack → Social in WP Admin. It opens to the “Overview” tab by default.

Overview tab

The Overview tab is the landing view for Jetpack Social. It surfaces the social accounts connected to your site and gives you one place to add new connections.

The tab contains:

Add account button: The page header has an “Add account” button. It opens the connections modal, where you can pick a social network (Facebook, Instagram, Threads, LinkedIn, Tumblr, Mastodon, Nextdoor, or Bluesky) and run the connection flow for that service.
Connected accounts card: This card lists every social account already connected to your site. Each row shows the account, who connected it, and controls to disconnect or reconnect the account.
Empty state: If no accounts are connected yet, the card body shows a share icon, the message No accounts connected yet, and a primary “Add account” button. This button opens the same connections modal as the page-header button.
Connection error notice: If an existing connection has expired or failed, a notice appears above the connected accounts card with instructions to reconnect.

The Overview tab does not include sharing defaults, scheduling controls, or the Social Image Generator. Those live in other parts of the Jetpack Social admin and in the post editor.

With Jetpack Social, you can share your posts to popular social media platforms — with no limits on how many times you share. Whether you’re publishing something new or resurfacing older content, you’ll stay visible and active where your audience is.

The Free plan includes powerful features like automatic sharing, post previews, and re-sharing old content. To unlock more advanced customization, like uploading a custom image or video, using the Social Image Generator to create branded visuals, or using custom messages for each social network, you can upgrade to one of our paid plans: Jetpack Social, Jetpack Growth, or Jetpack Complete.

The table below compares the features included in the Free and Paid plans. Each feature includes a short description to help you understand what it does.

Feature	Free	Paid
Auto-sharing new posts Automatically share a new blog post to your connected social media accounts when it’s published.	✅	✅
Re-sharing old posts Share older content again to re-engage your audience.	✅	✅
Post previews before sharing See how your post will look on each platform before it’s shared.	✅	✅
Schedule previously published posts Pick a future date and time to re-share a published post.	✅	✅
Share Social Notes (requires the Jetpack Social plugin) Share short-form updates or announcements directly to your social platforms.	✅	✅
Message Templates Global templates with placeholders for free users, and global templates + per-connection templates for paid users.	✅	✅
Add a custom image or video Upload a new image or video that will appear in your shared post instead of the featured image. Learn more.	❌	✅
Use Social Image Generator Create branded visuals for the social posts. Learn more.	❌	✅
Customize your social posts for each network Use a custom message for each connected network.	❌	✅

What is included in Jetpack Social Free and Paid plans

All plans include support for up to 15 connected social media accounts per user, and up to 30 per site. Jetpack Social features are available to Admins, Editors, and Authors. Contributors cannot use the auto-share feature.

Looking for more help with Jetpack Social? Use the links below to find detailed guides for setup, customization, and posting to individual platforms.

Getting Started & Setup	Customization & Sharing	Platform Guides
Connect social networks	Add a custom image or video	Post to Bluesky
Auto-sharing posts	Social Image Generator	Post to Facebook
Manual Sharing Posts	Sharing Social Notes	Post to Instagram
Troubleshoot Jetpack Social	Customizing Jetpack Social	Post to LinkedIn
View traffic from social media in Jetpack Social	Message Templates	Post to Mastodon
		Post to Nextdoor
		Post to Threads
		Post to Tumblr

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Jetpack Social is deactivated by default. It can be activated at any time. To activate it:

Go to Jetpack → Settings in your WP Admin.
Click the Sharing tab.
Toggle the Automatically share your posts to social networks setting in the Jetpack Social connections section.

Data Used
Site Owners / Users In order to process cross-service sharing of new blog content, the following information is utilized by the Jetpack codebase: WordPress site URL, site owner’s local user ID, WordPress.com-connected site ID, two automatically-generated WordPress.com secret access tokens (and the expiration timestamp of those tokens), and the post data that is to be shared (ID, excerpt, content, permalink, etc.). Service-specific access tokens (only for connected services) are also used.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors None.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We track when, and which, configuration settings are modified (and by which user). Additionally, we track a usage event when a site owner adds a new service connection.	Site Visitors None.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured, including the necessary connection data for specific services.	Site Visitors None.