Jetpack Social: Instagram

Thanks to Jetpack Social‘s auto-sharing feature, you can automatically publish each one of your blog posts on your Instagram Business account. 

Prerequisites

Jetpack Social integrates with Instagram Business accounts. To establish this connection, your Instagram Business account must be linked to a Facebook Page. If you haven’t set up an Instagram Business account yet, Instagram offers a detailed, step-by-step guide that can assist you here.  Furthermore, if you need assistance in connecting your Instagram account to a Facebook page, you can find Instagram’s comprehensive guide here.

• Connecting your site to Instagram
• Reconnecting Instagram
• Making the Instagram connection available to all users
• Troubleshooting Jetpack Social Instagram connection
• Sharing to Instagram with Jetpack Social

Connecting your site to Instagram 

Once you have an Instagram Business account and connected it to a Facebook Page you manage, you can now connect your Jetpack Social to Instagram by following the steps below:

1. Log in to your WordPress.com Dashboard and navigate to Tools → Marketing and click the Connections tab.
2. Locate the Instagram Business connection and click Connect.
3. On the next screen, either click Continue if you’re already connected to your Facebook account or connect to the account you intend to use.
4. Next, choose what Instagram Business Account would you like to use if you have more, and click Next.

If you have no Instagram Business Account linked to a Facebook Page yet, you can do that at this step, if you click the Link Account button:

5. Choose the Facebook Page that is linked to your Instagram Business account, the one you wish to use with the Jetpack App for this purpose, and then click on Next.

6. Select the permissions you’d like to grant Jetpack, then click Done.

7. On the next screen click OK for confirmation and finally click Connect.

That’s it! Once you’re connected, you’ll have the ability to automatically share your posts to your Instagram Business account.

Reconnecting Instagram

If, for some reason, the Instagram gets disconnected, you can re-establish the connection by following the steps below:

1. Access your site Dashboard  → Tools → Marketing → Connections
2. Navigate to the Instagram connection and click the Connect button.
3. On the next screen, either click Continue if you’re already connected to your Facebook account or connect to the account you intend to use.

Making the Instagram connection available to all users

To make the Instagram connection available to all users of the blog, please follow the steps below:

1. Access your site Dashboard  → Tools → Marketing → Connections.
2. Click the ⌄ arrow next to the Instagram connection.
3. Click and enable Connection available to all administrators, editors, and authors

This will make sure that any other Jetpack-connected users will automatically publish through this Instagram connection when they publish a post on this site.

Troubleshooting Jetpack Social Instagram Business Connections

As a first step, check that your Jetpack connection is working properly – Jetpack Social will not work correctly otherwise. If you continue to have trouble with Jetpack Social, take a look at our Troubleshooting page.

Known Issue: Previously Scheduled Posts Not Sharing After Instagram Reconnection

It’s important to inform you about a known issue currently under active investigation in our system. In certain situations, when Instagram is reconnected, previously scheduled posts may not be shared as anticipated.

Status: Our diligent team of developers is currently working to address this problem. It is a top priority for us, and we appreciate your patience while we work towards a solution.

Temporary Workaround: In the interim, we suggest you implement the following steps to mitigate this issue:

1. Switch the affected scheduled post back to ‘draft’.
2. Remove the existing Instagram connection.
3. Re-establish the Instagram connection.
4. Change the status of the post from ‘draft’ to ‘scheduled’ again.

By following these steps, you can ensure that your posts are shared on Instagram as planned. We apologize for the inconvenience this may cause and thank you for your understanding while we work on resolving this issue.

Sharing to Instagram with Jetpack Social

Once you’ve connected your Instagram Business account to Jetpack Social, please see our guide on sharing your posts to Instagram with Jetpack Social for further guidance.