Jetpack Social: Connect to Instagram

Automatically publish each one of your blog posts on your Instagram Business account with Jetpack Social‘s auto-sharing feature. 

Set up your Instagram account

Jetpack Social integrates with Instagram Business accounts. To use this integration, your Instagram Business account must be linked to a Facebook Page:

1. Follow these instructions to set up an Instagram Business account.
2. If you need assistance in connecting your Instagram account to a Facebook page, follow Instagram’s comprehensive guide.

Connect your site to Instagram 

Once you have an Instagram Business account and connected it to a Facebook Page you manage, you can now connect your Jetpack Social to Instagram by following the steps below:

1. Go to your Marketing and Integrations settings in the WordPress.com Dashboard.
2. Choose the site you wish to connect with Jetpack Social from the list, or use the search field to find it quickly.
3. In the left sidebar, click on Tools → Marketing, then navigate to the Connections tab.
4. Find Facebook in the list and click the Connect button.
5. A new tab will open, prompting you to log into your Facebook account.
6. When establishing a connection between your website and Instagram via Jetpack for the first time, a permissions dialog box will pop up. In this new dialog, you’ll need to enable specific permissions for Jetpack to manage your Instagram posts effectively. Click “Edit access” to customize these permissions.
7. On the permissions editing interface, you’ll observe several permissions including “Manage your business”, “Access profile and posts from the Instagram account connected to your Page”, and “Upload media and create posts for the Instagram account connected to your Page”. Make sure to activate the toggles for the necessary permissions that Jetpack requires to manage your Instagram content.
8. After setting the permissions, opt for “Continue as [Your Name]” to advance. If you are managing more than one Instagram account, you will be prompted to pick which ones you desire to connect to. Switch on the toggle beside the intended account(s).
9. After making your choice, click Connect to finalize the connection between Jetpack Social and your selected Instagram account(s).

You’ll be redirected back to your WordPress.com Dashboard, where a notification will confirm the successful connection: “Your Instagram account has been successfully connected.”

By following these steps and setting the appropriate permissions, Jetpack Social will be authorized to manage your Instagram account(s) and share your content automatically.

Reconnect Instagram

If for some reason, the Instagram gets disconnected, you can re-establish the connection by following the steps below:

1. Access your site Dashboard  → Tools → Marketing → Connections
2. Navigate to the Instagram connection and click the Connect button.
3. On the next screen, click Continue if you’re already connected to your Facebook account or connect to the account you intend to use.

Make the Instagram connection available to all users

To make the Instagram connection available to all users of the blog (global), please follow the steps below:

1. Access your site Dashboard  → Tools → Marketing → Connections.
2. Click the ⌄ arrow next to the Instagram connection.
3. Click and enable Connection available to all administrators, editors, and authors

This will make sure that any other Jetpack-connected users will automatically publish through this Instagram connection when they publish a post on this site.

Troubleshoot Jetpack Social Instagram Business Connections

As a first step, check that your Jetpack connection is working properly – Jetpack Social will not work correctly otherwise. If you continue to have trouble with Jetpack Social, take a look at our Troubleshooting page.

Known Issue: Previously scheduled posts not sharing after Instagram reconnection

In certain situations, when Instagram is reconnected, posts that have already been scheduled to be published may not be shared as anticipated.

Status: Our team of developers is currently working to address this problem. It is a top priority for us, and we appreciate your patience while we work towards a solution.

Temporary Workaround: In the interim, we suggest you follow these steps to mitigate this issue:

1. Switch the affected scheduled post back to ‘draft’.
2. Remove the existing Instagram connection.
3. Re-establish the Instagram connection.
4. Change the status of the post from ‘draft’ to ‘scheduled’ again.

By following these steps, you can ensure that your posts are shared on Instagram as planned. We apologize for the inconvenience this may cause and thank you for your understanding while we work on resolving this issue.

Share to Instagram with Jetpack Social

Once you’ve connected your Instagram Business account to Jetpack Social, please see our guide on sharing your posts to Instagram with Jetpack Social for further guidance.