How to improve your User Experience using Jetpack

Jetpack has a ton of features (more than 30) that help you improve your WordPress site or blog in many ways – both for yourself as administrator as well as for your readers. Today I’m going to focus on eight Jetpack features that you can use to improve the User Experience of your site so that visitors find it easier to navigate and stick around longer.

Performance and Stability

It can seem like a no-brainer but the absolute worst user experience when visiting a site is when the site doesn’t work at all or takes a long time to load. Jetpack comes with two must-have features that stop this from happening:

1. Photon
   Turning on Photon means that all your images get automatically served to users from the WordPress.com content delivery network (CDN) which means faster images for your readers (and less load on your host). To turn it on all you have to do is go to the Jetpack page in your blog dashboard and click the Activate button for Photon. And if you’re a developer, you can also speed up your theme with Photon.
2. Monitor
   All sites go down once in a while. It could be your database, your host, some rogue code – whatever the reason, your visitors don’t really care, they just want to see your stuff! Jetpack Monitor will keep tabs on your site, and alert you the moment that downtime is detected so that you hear it from us first.

Mobile Devices

If you keep tabs on your traffic you’ve probably noticed you’re getting more and more visitors browsing your site from a mobile device: smart phones and tables of all shapes and sizes. Jetpack provides two features that help you make the reading experience on these devices significantly better:

3. Mobile theme
   Jetpack comes with a responsive theme that works instantly on all mobile browsers. It also comes with various options and settings that enable you to choose exactly how you’d like your mobile browsing experience to work.
4. Custom CSS
   Jetpack’s Custom CSS feature lets you tweak your site’s appearance to your heart’s content in a way that doesn’t break your theme when an upgrade is released. In addition, you can also create custom CSS for your mobile theme, further refining your mobile experience.

Interaction

Finally the last set of features deal with enabling your visitors to interact with your site, content and the community in a smoother fashion:

5. Likes
   This feature puts a “Like” button on your posts and is a way for people to show their appreciation for your content. Enabling it is a short two-step process.
6. Related Posts
   This feature pulls relevant content from your blog to display at the bottom of your posts. If the feature is enabled, a section of related posts appears just underneath your Likes (if you’ve turned these on). Just activate the feature from your Jetpack dashboard to turn them on but you can also customize how they display.
7. Infinite Scroll
   Infinite scroll simply means that when a visitor scrolls to the bottom of your posts page Jetpack will automatically load the next set of posts without requiring clicking on any buttons. Activating it is similar to “Related Posts” above but not every theme supports it.
8. Jetpack Comments
   When someone reads an article on your site and wants to comment, they can now use one of their existing social networking accounts to post a comment. No longer do they need to create yet another account and profile! You can also customize how Jetpack Comments display.

That’s it! Eight Jetpack features that can help your visitors have a more pleasurable experience when visiting your site. If you’ve not used Jetpack before, read our step-by-step installation guide here to try it out for yourself.

If you are a Jetpack user already please tell us what you think in the comments and, if you’d like to get involved by writing a guest post about Jetpack get in touch!

Richard

Designer.