Writing a blog post is no easy feat.
When you publish a piece of content, you want people to stick around on your website to read your words. You hope blog visitors will be so fascinated, they’ll want to explore your blog to find even more useful content, just like the post that initially led them to your website. You hope they’ll love that content so much that they’ll convert into loyal fans, subscribers…and customers.
First things first, you need awesome content; that’s a given.
Once you’ve got that whole content thing under control, there are simple and free tools that actually do the work for you to help more people discover the content you’ve already created.
Check out these two Jetpack features to help people stay on your website longer.
1. Related Posts
Say you’re reading a blog post about great Mexican restaurants in New York City. When you get to the end, you’re left wondering if the blogger has written content about other New York City favorites.
Related Posts automatically pulls the top posts written on those very topics from that same website and displays them in a visual, clear manner underneath the post. This way, you don’t have to search the website for what you’re looking for; Jetpack knows this is a topic you’ve expressed interest in and makes it easy for you to continue digging into the subject.
This free feature scans all of your posts, analyzes them, and contextually selects at least three archived blog posts to showcase underneath your post.
IT ACTUALLY WORKS
The Albuquerque Journal — a newspaper that publishes 130 pieces of content a day with three million monthly page views — increased traffic by four percent when they began using the Related Posts feature.
FAST FACTS: Related Posts
- Helps readers find even more specific and highly relevant content.
- Increases traffic to your website.
- Lowers bounce rate.
- Allows for more discoverability of older, but still useful content.
TRY IT OUT:
Want to give it a try? Head to the Jetpack page in your blog’s dashboard and click the Activate button for Related Posts. Then, click over to our support page for step-by-step instructions on enabling and configuring this useful feature.
2. Infinite Scroll
Ever been on Pinterest? If you have, you know what it’s like to get lost down the Pinterest rabbit hole. One minute, you’re innocently browsing Pinterest for a recipe and three hours later, you’re still scrolling (likely with several more meal ideas).
Same with Google, Facebook, and many other social media sites.
This feature is called Infinite Scroll and it’s built right into Jetpack.
When you enable Infinite Scroll, your readers won’t have to click a link to get to the next set of posts after reading a few posts on a given page. Infinite Scroll pulls the next posts automatically into view when the reader approaches the bottom of the page.
IT ACTUALLY WORKS
Many news sites have adopted Infinite Scroll. According to Poynter, Time.com’s bounce rate dropped 15 percent after they adopted a continuous scroll feature.
FAST FACTS: Infinite Scroll
- Engages your website’s visitors and keeps them on your site longer.
- Gives users an uninterrupted viewing experience.
- Helps lower your all-important bounce rate.
- Works extremely well for bloggers using lots of images and data.
- Provides an ideal viewing experience for mobile and tablet users.
TRY IT OUT:
Curious about Infinite Scroll for your website? Head to the Jetpack page in your blog’s dashboard and click the Activate button for Infinite Scroll. Then, click over to our support page for step-by-step instructions on enabling and customizing Infinite Scroll.
Features like Related Posts and Infinite Scroll allow you to stop worrying about how people are going to find your content or stick around longer to read it. They help make your job as a content creator exactly that: creating the content.
Over to you! Have you tried Related Posts or Infinite Scroll? We’d love to hear your results. Share them in the comments below or tweet us!
Don’t have Jetpack installed yet to try out these features? Click here to get Jetpack up and running on your site in minutes.