Share your WordPress posts with Jetpack Social

Learn how to share your WordPress posts automatically or manually using Jetpack Social. This guide covers auto-sharing new posts, re-sharing published ones, scheduling re-shares, and checking sharing history.

Auto-sharing new posts

How to enable auto-sharing (Block Editor)

1. Open the post editor in WP Admin.
2. In the post editor sidebar, open the Jetpack panel (if using the Jetpack plugin) or the Social panel (if using the standalone Jetpack Social plugin).
3. Click the desired social media to select where to share your post. Selected networks will be highlighted.
4. Under Share to social media, use the toggle to enable “Auto-share post”.
5. (Optional) Add a custom message for your social posts.
6. (Optional) Select an image to use when sharing to social media. By default, this will use your post’s Featured Image. Learn how to set a Featured Image. You can also select a different image (or generate one using AI) by clicking on Replace (when a Featured Image exists) or Select (when no Featured Image exists).

How to publish and auto-share a post

1. Click Publish to open the pre-publish modal.
2. Confirm sharing details.
3. Ensure that your post has an image set for proper display on social media. Learn how to set a Featured Image.
4. Click Publish again.
5. A notification will confirm that your post was successfully shared.
6. Click View sharing history to check the sharing status.

Auto-sharing only happens when a post is published or scheduled. Saving a draft will not trigger sharing.

Customize your social posts for each network

Every social platform is different. What works on LinkedIn doesn’t always work on Facebook or Tumblr. With a paid Jetpack Social plan, you can tailor your message, media, and formatting for each connected account.

1. Open the post editor in WP Admin.
2. In the post editor sidebar, open the Jetpack panel (if using the Jetpack plugin) or the Social panel (if using the standalone Jetpack Social plugin).
3. Scroll down to Share to social media and click Preview and Customize.
4. In the modal that appears, you will be able to select Customize each (allows an custom post message and image for each network) or Same for all (use the same post message and image across all networks).

Re-sharing published posts

You can re-share previously published blog posts to social media using Jetpack Social. This helps keep your content visible and engage new or returning readers.

How to re-share a post (Block Editor)

To re-share a previously published post using the Block Editor:

1. In WP Admin, go to Posts → All Posts.
2. Open the post you’d like to re-share.
3. In the post editor, open the Jetpack panel or Social panel (depending on which plugin you have installed).
4. Click to select the social media platforms where you want to re-share the post.
5. In the sidebar, scroll to “Share to Social Media” and click Preview and Share.
6. (Optional) Add a custom message (up to 255 characters).
7. Ensure that your post has a Featured Image set, as some platforms require it for proper display. Learn how to set a Featured Image.
8. Click Share post.

After sharing, you’ll see a confirmation in the sidebar. You can also click View sharing activity to review past shares.

By default, Jetpack Social can re-share standard blog posts and pages. Other content types, often called “custom post types” (such as portfolios, events, or listings), are not automatically supported for re-sharing.

Support for custom post types can be enabled by adding post type support via custom code. If you’re not comfortable adding code to your site, you may want to ask a developer for help. See: Auto-sharing Custom Post Types with Jetpack Social.

How to schedule a re-share (Block Editor only)

1. In WP Admin, go to Posts → All Posts and open the post you want to re-share.
2. In the post editor, open the Jetpack panel or Social panel (depending on which plugin you have installed).
3. Under Share to Social Media, select the platforms you want to share to and then click Preview and Share.
4. (Optional) Add a custom message.
5. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.
6. Click Schedule, pick a future date and time, then click Confirm.
7. The post will be re-shared at the selected time. You’ll see a confirmation in the sidebar.

To change or cancel the scheduled re-share, open the modal again and make updates.

How to re-share a post (Classic Editor)

Only available on self-hosted WordPress sites.

1. Go to WP Admin, go to Posts → All Posts.
2. Open the post you’d like to re-share.
3. In the Publish box, find Jetpack Social (formerly called Publicize).
4. Click Edit next to the connected social accounts.
5. Select the platforms where you want to share the post again.
6. (Optional) Add a custom message.
7. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.
8. Click Share now.

Sites hosted on WordPress.com must use the Block Editor to re-share posts.

How to re-share a product (WooCommerce)

WooCommerce products use a different editor interface than standard posts and pages. In the product editor, Jetpack Social settings appear in the right sidebar. To re-share a published product:

1. In WP Admin, go to Products → All Products.
2. Click the product title to open it.
3. In the right sidebar, find the Publish box.
4. Where you see Jetpack Social, click Edit to open sharing settings.
5. If the product is already published, a Share now button displays.
6. Select the social networks to share to.
7. Add a custom message (optional).
8. Click Share now.

Viewing sharing status

After sharing or scheduling a post, you can check its status from the Jetpack sidebar.

How to view sharing history

1. Open the post in WP Admin.
2. In the post editor, open the Jetpack panel or Social panel (depending on which plugin you have installed).
3. Scroll to Share to Social Media and click View sharing activity.

What you’ll see in sharing activity

• Connection: The social platforms the post was shared to.
• Time: When the share occurred (or is scheduled).
• Status: Shared or Failed.
• Actions: Retry the share or open the post on the social platform.

If a post fails to share, hover over the “I” icon to view the error message. You can fix the issue and click Retry.

You can filter the view for All shares, Shared, or Scheduled shares.

Manually sharing posts

Jetpack Social supports automatic sharing, but you can also share posts manually. This is useful for platforms that aren’t currently supported for auto-sharing, like WhatsApp or X.

How to manually share a post

To manually share a post:

1. Copy the post URL from your site.
2. Paste the link into the social platform where you want to share it.
3. Add your own message or image, if supported by the platform.

To learn more about customizing your message or sharing on unsupported platforms, see:
Sharing posts manually with Jetpack Social

Using Jetpack Social with the Classic Editor

The instructions below apply to posts. WooCommerce Products use the Classic Editor too, but their Jetpack Social interface appears in a different panel. See section “Re-sharing WooCommerce Products.”

If you’re using the Classic Editor in WP Admin, Jetpack Social options appear in the Publish box on the right-hand side of the post editor.

How to enable auto-sharing (Classic Editor)

1. Create or open a post in WP Admin using the Classic Editor.
2. In the Publish box, find Jetpack Social (previously labeled Publicize).
3. Click Edit next to your connected social accounts.
4. Uncheck any platforms you don’t want to share to for this post.
5. (Optional) Add a custom sharing message.
6. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.

Important notes:

• Auto-sharing and re-sharing of previously published posts is only available for self-hosted sites using the Classic Editor.
• Sites hosted on WordPress.com must use the Block Editor to access these features.