The Business Owner’s Guide to
Successful WordPress Sites with Jetpack

Unleash the true power of WordPress with Jetpack!

Part 1: Design the Perfect Site
Site Customization & Publishing

Persona contemplating how to design their website with Jetpack

Before getting lost in themes and design elements, first take a moment to think strategically about what your site should do to accomplish your business goals. This will help as you evaluate the numerous themes available.

1. Pick a Theme

Jetpack includes professional WordPress themes. More than a 150 are available for free and Jetpack Professional includes a further 200 premium WordPress themes suited for any kind of site.

Whether you’re working with a designer or building the site yourself, Jetpack offers professionally built themes that are ready for you to get started immediately. How should your site look and feel? What types of content will you feature? Whatever your goals, the Jetpack theme gallery lets you use keywords to search for the type of site you want.

For example, if you are building a food blog, keywords such as “food”, “drink”, or “recipe” will help you find themes suitable for your content. You can also search through the new showcase by theme name (eg: “Confit”), feature (like “sidebar”), color (try “green”), and site type (eg: “restaurant” or “portfolio”).

Food (or other!) blogs

Features to consider for a food blog might include images of food, recipe cards, related recipes, a photo gallery of recipes, cooking demonstration videos, contact points for your visitors to interact with you, ways for visitors to share your content, email subscription so that you can send additional useful information and stay in touch, ads or ad links for related products and ingredients.

Ecommerce sites

If you’re building an ecommerce site, consider product galleries, promotional links for related products, shopping cart, payment functionality, wish lists to save items, order history, product description pages, review pages, product specifications, product blog, customer service resources, contact forms, and live support.

Educational sites

For an online training resource, consider instructional articles with images, video tutorials, related articles, training materials available for free or purchase, webinars, ads, a calendar of upcoming courses, and a searchable gallery of existing content.

News sites

For a news site, consider featuring new content on the home page, organizing topics visually into categories, featuring related articles, ads, and ways for readers to interact with the authors and share content with social networks.

Site for a physical store

For a physical store, consider product information, store locator, location details, hours, contact info, inventory search, online orders or reservations, subscriptions for special offers, and customer service. For a restaurant, this might include menus, location, hours of operation, and special events.

With any of these types of sites, you’ll probably also want to provide:

  • A way for visitors to subscribe to your content so that you can keep in touch
  • Comments features to hear their thoughts and field questions
  • Social media features to help visitors share your content quickly and easily
  • Security features to keep your site safe

Pick a theme. Try it out. Customize it. Change your mind. Pick another theme. With WordPress and Jetpack, it’s easy to experiment until you find the design that’s right for you.

2. Prepare for Images, Video, and other Media

Jetpack provides image acceleration and editing service for Jetpack-connected WordPress sites. That means a reduced load on your host and faster images for your readers.

Tiled Galleries lets you quickly and attractively display galleries of images. This could be a gallery of images from the recipes on your food blog or photos of your adventures on a travel blog.

Not only does Jetpack reduce the time it takes images to load on your site, but it also does the math to determine the layout, crunch images to the proper dimensions for your gallery tiles, and resize images to reduce file size and load time where smaller versions of the images will be displayed. For example, if the page shows thumbnail images that are 100px x 100px, Jetpack does the math to scale the large original high resolution photo (let’s say 2 MB) down to a much smaller and faster loading image (a few KB).

image of two people watching a site load quickly with jetpack

Plus, with Carousel, your images will display full-page for a stunning, professional-looking slideshow of your image gallery.

All Jetpack plans include free unlimited image caching. You can also add video hosting – 13 GB with the Premium plan and unlimited with Professional – which is ad-free, watermark-free, and NOT consuming space or load time on your host’s servers. This is an excellent option if you’re posting tutorials, webinars, video product reviews, news clips, cooking demonstrations, or travel footage.

3. Create and Publish Content

Adding content and maintaining an active web presence helps to keep your site relevant to readers, whether you’re blogging about food, featuring products on your ecommerce site, providing up-to-date training materials, or sharing current events. Jetpack can save you time by streamlining the process of adding content to your website.

Markdown allows you to quickly write your content with basic formatting codes, so you can keep typing without having to stop to click formatting options or write formatting codes. It also gives you the ability to proofread quickly without the distraction of HTML.

Proofreading ensures your spelling and grammar are accurate and that your content represents you professionally.


Shortcode Embeds allow you to use shortcodes to immediately embed a video, audio, images, documents, and more from a variety of sources right into your posts. This includes video from YouTube, Vimeo, Dailymotion, Hulu, ustream, TED talks, and more. There are shortcodes to embed documents and presentations, such as Google Documents and Slideshare slideshows.For a food blog, you might want to use the recipe shortcode to standardize the format of the recipes both for consistent on-screen display and printing. If you are promoting a physical store or restaurant, there’s a shortcode for Google Maps to embed the location.


4. Your Customization To-Do List

Just do these things and you’re golden:

  1. Choose a theme and customize it
  2. Turn on the image CDN
  3. Optionally embed tiled galleries and carousels
  4. Embed rich content with shortcodes
  5. Brush up your markdown
  6. Install and connect your site to the WordPress mobile apps

Part 2: Keep It Safe
Put Your Security on Autopilot

an image of a website protected by jetpack

With your design and content in place, you’ll want to make sure your site, your data, and your customers’ data is safe. Let Jetpack handle tasks that need to be done and prevent data loss.

1. Prevent Intrusions

Jetpack’s free core security includes tools that will help you keep out intruders, keep your site up-to-date, and be alerted quickly about issues with your site.

With Jetpack Monitor, you’ll receive immediate notifications if your site goes down, 24/7. This lets you find and fix problems faster, plus gives you insights on the reliability of your hosting long-term. It also saves you the embarrassment and costly downtime of waiting until a visitor tells you that your site has been down.

image of Jetpack monitor email telling users when their site is down

Protect allows you to protect yourself against both traditional and distributed brute force attacks that use many servers against your site. Jetpack’s security features work automatically when you install Jetpack, protecting you from attacks immediately. With botnet protection in place via Jetpack Protect, your site will block all unwanted login attempts.

Spam Filtering keeps your site looking professional and trustworthy by automatically filtering comments, pingbacks, and contact form submissions for known spam. It also lets you review comments flagged as spam and view stats about spam activity on your site. Stop spam automatically with any paid Jetpack plan.


Two-Factor Authentication through your account is another way to keep your site secure. This means that if you’re managing your site through the dashboard at, you get an extra security boost because your login requests will go through a secure HTTPS connection. Public wifi? No problem. Jetpack’s got you covered!

Jetpack lets you manage all your content and plugins from one or multiple sites on a single dashboard. If you’re running multiple sites, having a central dashboard is a huge time (and sanity) saver because you only need to log into one place to make sure all your sites are up-to-date.

This also lets you switch quickly from site to site while writing content, manually control plugin updates, or schedule updates to happen automatically for one or more sites.

Scan for malware & fix automatically. Malware can take the form of plugins, themes, and other scripts that pretend to be legitimate products (sometimes actually providing an apparently valuable service). Malware contains code behind the scenes that steals or deletes your data, modifies your links to steal your traffic, or simply breaks your site. Both Premium and Professional plans provide daily malware scans. Plus, with Jetpack Professional, you get on-demand scanning and automatic fixes.

2. Back Up Your Data

Every site should be backed up to avoid costly headaches that result from mistakes, server outages, and hacking. With any of Jetpack’s paid plans, just enable Backups and your data is backed up automatically – daily with Personal or Premium, and in real time with Professional.

With your backup in place, it just takes one click to initiate Jetpack’s site restoration or migration services to restore your site or copy everything to a new server. Talk about peace of mind! With paid plans starting at just a few dollars a month, there’s no reason to lose your website data.

3. Get Professional Assistance

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4. Your Security To-Do List

Just do these things and you’re golden:

  1. Choose a theme and customize it
  2. Turn on the image CDN
  3. Optionally embed tiled galleries and carousels
  4. Embed rich content with shortcodes
  5. Brush up your markdown
  6. Install and connect your site to the WordPress mobile apps

Part 3: Increase Traffic & Revenue
Automate Your Marketing

image of two people looking at their site stats

So now you’ve got a theme and content. It’s time to engage with your audience and get people looking at your site! Jetpack helps you spread the word — and streamlines that process to save you valuable time.

1. Lay The Groundwork

Include stats.

Subscriptions let people sign up to hear from you via email. This is a good way to make sure your content gets to the people who care about what you have to say. You can add this to your site in a variety of ways, including the Subscriptions widget or a custom Subscriptions page. This is also great opportunity to offer your visitors something in exchange for that email address, such as a discount for your online store.


Sharing makes it easy for your visitors and readers to share your content with their social networks. This gives you a broader reach than your own set of followers. Reach your followers’ followers and beyond!

Comments replaces the default comment form with a new comment system that has integrated social media login options. This makes it easy for your audience to communicate with you through their choice of social networking accounts.

Contact Form makes it easy for visitors to contact you without giving out your personal email address. Customizing the fields on this form lets you choose which information you want to collect. You can ask visitors for delivery dates, birthdays, the best day to contact them, or anything else you can think of. Upon submission of the contact form (which goes directly to your email), you can let a visitor know the message has been sent and redirect to another page upon completion.


Likes let people quickly and easily acknowledge your content without having to post comments.

Shortlinks make it easier to share your content on social media by shrinking the link to fewer characters.

2. Automate Your Growth

Publicize automatically notifies all the networks you’ve selected and provides links to your site as soon as you click “publish” on a post. You can customize the text people share and toggle networks on or off. Both Premium and Professional plans allow you to schedule shares or re-shares of your content for specific dates and times in the future.


SEO – Get your content noticed by search engines. All Jetpack plans include sitemaps. Professional plans also provide the ability to preview content as it appears in a search engine as well as Google Analytics integration.

Related Posts suggests relevant content at the end of each post to help your readers find other content that might interest them on your site. This allows you to share more and gives them a reason to stay on your site longer. For a news site, this might be articles in a similar category. For a training site, this might be tutorials on related topics.

3. Generate Revenue

Whether you are looking to sell products on your website, collect donations for a cause, or just cover some maintenance costs, Jetpack can help.

Ads is a one-click feature designed to help you generate income from your WordPress site. We provide more than just high-quality ads: we’ve also determined the best placements to guarantee the highest revenue and most reliable compatibility across most WordPress themes. Ads are available to anyone with a Premium plan — no approval process required.

Simple Payment Button allows you to accept PayPal payments for physical products, digital goods, or donations by placing one or more buttons on your site. This is a handy basic option for collecting payments with a Premium or Professional plan.


If you’re looking for more advanced ecommerce, check out WooCommerce, which allows you to sell a variety of products including physical and digital goods, memberships, and subscriptions, and to accept payments online or off.

Jetpack also makes it possible to enable WooCommerce Services, which makes eCommerce features (such as shipping and tax rates) more reliable by taking the burden off your site and hosting them with our best-in-class infrastructure. That means your store is faster and more stable.

4. Your Marketing To-Do List

Just do these things and you’re golden:

  1. Choose a theme and customize it
  2. Turn on the image CDN
  3. Optionally embed tiled galleries and carousels
  4. Embed rich content with shortcodes
  5. Brush up your markdown
  6. Install and connect your site to the WordPress mobile apps

Part 4: Get Started with Jetpack
Choosing the Right Plan


Get Going

Whether you’re building a food blog, ecommerce site, online training resource, news site, web presence for a physical store, or whatever else you can imagine, Jetpack has everything you need to design, secure, and grow your site in one bundle. The core features are all free, and you can boost your site even more with the features available in our three simple and affordable plans.

Still have questions? Check out these resources for making your site successful:

Or contact us! We’re happy to help, and priority support is included for all paid Jetpack plans.

We look forward to seeing what you create with WordPress and Jetpack!

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