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Publicize: Facebook Profiles & Pages

Thanks to the Publicize feature, you can automatically publish each one of your blog posts to one of the Facebook Pages you manage.

Facebook has made a change to their platform: Third party tools can no longer automatically share posts to Facebook profiles, only pages. This includes Publicize. If you’d like to share your concerns with Facebook, you can visit their Help Center.

Publicize to your Facebook
Example post published on Facebook from Publicize.

Connect your site to your Facebook page

(Note: There are also instructions for using Publicize on multiple pages.)

You will need to use a Facebook profile account that has administrative rights to the target page. A page-only account, a page managed by Facebook Business Manager, or pages using Facebook’s new page experience cannot be used with Publicize. If you’d like to remove a Facebook page from Facebook Business Manager, you can follow the instructions here.

To get started, log in to Facebook. Next, navigate to Jetpack → Settings → Sharing from your WordPress dashboard and click “Connect your social media accounts.”

This will take you to the connections page in your dashboard. Click the Connect button next to the Facebook logo.

If this is the first site you’ve connected to your Facebook account, a message will appear asking permission for WordPress to receive your name and profile picture.

Click Continue as *****. You’ll then be asked which pages you would like to connect to if you manage more than one.

After clicking Next, you will be asked what you would like WordPress to have access to. By default, if you selected any pages in the previous step, all options will be toggled to “Yes” here. The pages you select here are the only ones that will be available for any other sites you may want to connect to in the future. If you need to update these settings in the future, you can do so from your Facebook Business Integrations settings).

When you click Done, you will see confirmation that WordPress is now connected to Facebook.

You’ll then be taken back to your dashboard and will see a success message and dialog. To make the Facebook connection available to all users of the blog, start by clicking the arrow next to the Facebook option (as shown in the image below). Click to select the Connection available to all administrators, editors, and authors option. This will make sure that any other Jetpack-connected users will automatically publicize through this Facebook connection when they publish a post on this site.

Reconnecting Facebook

Sometimes the connection between Facebook and Jetpack might get disconnected. Not to worry! You can follow the steps below to disconnect and reconnect your Jetpack to Facebook.

Please do the following, in this specific order:

  1. Access your site Dashboard  → Tools → Marketing → Connections. Look for your social media connection and click on the “Disconnect” button 
  1. Disconnect your Jetpack using these instructions
  2. Remove WordPress from your allowed applications on your social media account(s). You can also revoke your Business Integrations here
  1. Log back into your site. Navigate to Jetpack → Settings → Sharing from your WordPress dashboard and follow these steps to reconnect

How to use Publicize with multiple Facebook pages

Jetpack doesn’t allow you to publish to multiple pages from a single account. However, you can add a new connection to a different Facebook account from within the same Jetpack connection. In other words, one site can connect to many Facebook accounts but one site can only connect to one Facebook page.

  1. Head to Facebook and log out of your account
  2. Log back in with another Facebook account which is listed as an administrator for the target Facebook page
  3. You should then be able to go back to Settings → Sharing in your dashboard and click Add a new Connection to create a new Publicize connection
  4. Navigate to Jetpack → Settings → Sharing from your WordPress dashboard and click “Connect your social media accounts.” This takes you to the connections page in your dashboard. From here, you can click the downward arrow next to the Disconnect button for Facebook, which will open up a section with your current Facebook connections. To add a new connection, click “Connect a different account”

Troubleshooting Publicize Facebook Connections

Before taking a look at the below issues and solutions, check that your Jetpack connection is working properly first – Publicize will not work properly otherwise.

I’ve connected Publicize to Facebook, but my posts still do not appear on my page

When Jetpack Publicize publishes a post to your Facebook page, Facebook crawls your post and looks for Open Graph meta tags in the head to build a complete Facebook post preview (with an image, title, description, etc.).

If it detects an error in these Open Graph meta tags, Facebook rejects the publicized post.

You can see what Facebook sees and check for errors by entering one of your post URLs in the Facebook Sharing Debugger.

If the Facebook Sharing Debugger reports an error, you’ll need to fix it for Publicize to start working again.

A common error is a duplicate set of Open Graph meta tags, usually caused by plugins that offer the same functionality that Jetpack does. In such cases, the solution would be to make sure you only use one plugin to manage your Open Graph tags.

Some themes also manage Open Graph meta tags for you. If that’s the case, you’ll need to edit the theme or contact the theme authors to ask them how to remove Open Graph metadata from your theme.

Publicize is still not working!

If your Facebook account is showing as connected but posts are not being sent to Facebook even though their Sharing Debugger shows no issues, you may need to try disconnecting and then reconnecting Facebook as explained here.

As a next step, it is possible that there may be another plugin on your site conflicting with Publicize. Please try to disable all of your plugins except Jetpack, then try testing Publicize again. If Publicize works, you’ll know that another plugin is interfering here. You can find out which plugin is the culprit by enabling each plugin one by one and repeating the test after each one to reveal the culprit.

If it is still not working after disabling your plugins, it may be the theme. To test this, you can switch to a more minimalist theme such as Twenty Twenty-One.  If the issue is resolved then, you’ll know it’s a problem with the theme, and you’ll need to contact the theme author for further assistance.

The Facebook page I want to connect to is not available to select

This normally happens if you have previously connected another site to the same Facebook account, and restricted the pages that WordPress is allowed to manage.

To fix this, you’ll need to completely disconnect your Facebook account, as described above, and when reconnecting, make sure to click the “Choose what you allow” link to allow WordPress to manage all pages (or at least all the pages that you may want to connect to in future).


If you continue to have any trouble, please visit our Troubleshooting Publicize page. If you are unable to resolve the issue, please feel free to contact us!

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