Have you ever used a new piece of technology and immediately wished you could poke around inside — “How’d they do that?” Us too! Luckily, the open source ethos that informs everything we do means that the guts of the new Jetpack Search are there for the poking.
For a change this big, we also thought it’d be useful to share why we felt large changes to our architecture were necessary in order to improve the search experience.
Continue reading → The New Jetpack Search Architecture
Note: Publicize is now auto-share and is part of Jetpack Social.
Do you have a great site filled with useful content, but you’re not sure what to write about next? Even if you’re experiencing writer’s block, you can still make a meaningful contribution to your website by revisiting and refreshing your existing content.
Repurposing content is not only a quick way to dive into writing on days when you are suffering from a creative ebb, but can be a great and efficient way to keep your site relevant and engaging.
In fact, you might consider building out, updating, and improving your existing content, depending on what your site visitors want to be reading.
Here are some ideas for how to breathe new life into your existing content.
Continue reading → Repurposing Content On Your Site with Jetpack
How much does the quality of your site’s content matter? As it turns out, it matters quite a lot.
You might be surprised to learn that quality content can impact your search engine rankings. The truth is that as Google’s algorithm becomes more sophisticated, content matters even more than it used to. The sites recommended by Google aren’t stuffed with keywords and links, but feature quality, relevant articles.
High quality content can also contribute to audience growth. It encourages people to stay on your site longer to browse different posts. It might even increase the likelihood that readers interact with your site, share your content to their social media platforms, and come back for repeat visits in the future.
Quality content is certainly important… but it isn’t always easy to create. If you aren’t a professional writer or lack the budget to hire one, you should consider using tools designed for improving the quality of your writing.
Let’s cover four of these tools in more detail, and how they can improve the quality of your site’s content.
Continue reading → Create High Quality Content with These Free Tools
Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.
If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.
Here are three tips that will help you publish engaging content.
Continue reading → How To Create Content That Keeps Your Readers Coming Back
How to Increase Engagement by Communicating with Visitors
Creating a website is a great way to open the channels of communication with your audience members. Visitors can interact with your content, reach out through your social media platforms, and submit forms with their questions and comments. However, even the best website in the world will miss out on growth opportunities if you don’t develop and support these website communication channels.
Great site communication can help you grow a loyal audience, increase brand awareness, and attract more supporters.
There are multiple ways to use your website to increase communication and engagement with your audience. Let’s discuss the importance of nurturing website engagement.
Continue reading → How to Increase Engagement by Communicating with Visitors