On the Gold Coast of Australia, you can find ancient rainforests, mangrove-covered islands, world-famous surfing beaches, and, of course, Blake.
Blake Hampson is a self-employed digital marketing pro and SEO whiz who uses Jetpack for all his clients’ websites. An admitted workaholic and botany aficionado (who, by the way, doesn’t surf), he was kind enough to chat with us about his work life as a Jetpack user.
Continue reading → Why this Gold Coast Digital Marketer Uses Jetpack for Every Client
When was the last time you Googled yourself or your business? We’ve all done it! But most new customers won’t look for you by name; their searches will be more generic. What results appear when you enter phrases that potential customers might search for? How far down the page are you? If someone has to click beyond the first page to find your website, you’re probably not getting much traffic from search engines.
Is this fixable? Yes!
Continue reading → SEO for Real People | How to Get More Clicks from Google
Note: Publicize is now auto-share and is part of Jetpack Social.
Do you have a great site filled with useful content, but you’re not sure what to write about next? Even if you’re experiencing writer’s block, you can still make a meaningful contribution to your website by revisiting and refreshing your existing content.
Repurposing content is not only a quick way to dive into writing on days when you are suffering from a creative ebb, but can be a great and efficient way to keep your site relevant and engaging.
In fact, you might consider building out, updating, and improving your existing content, depending on what your site visitors want to be reading.
Here are some ideas for how to breathe new life into your existing content.
Continue reading → Repurposing Content On Your Site with Jetpack
When someone visits your website, you probably want them to be dazzled by your photos or wooed by its background images. You want to share visuals that will capture and hold their attention.
However, sometimes your images can take a long time to load, which might lead to decreased site traffic and lower search engine rankings.
According to Pew Research Center, the share of Americans that own smartphones is now 77%, up from just 35% in Pew’s first survey of smartphone ownership conducted in 2011. With a growing number of visitors having access to WordPress sites from their mobile devices, performance optimization is more important than ever before. If you’re not paying attention to your website’s performance, it’s like leaving money on the table.
Fortunately, you don’t need to settle for a slow site; Jetpack’s Lazy Loading images feature has got you covered.
This useful feature helps to improve the performance of your website by only loading images once they actually appear on your viewer’s screen. Enabling this tool helps reduce the total resources used by your website, which will speed it up significantly.
Today, we’ll learn more about Lazy loading images by discussing what it does to improve your website, why performance optimization is so important for WordPress websites, and how to enable it with Jetpack.
Continue reading → Speed Up Your Jetpack Site with Lazy Loading Images
After you establish a blogging routine, diving into site stats is a great way to understand how your visitors spend their time on your site and what content they find interesting. With Jetpack Site Stats, you can monitor how your visitors find your site and discover ways to better serve them with relevant blog posts.
Let’s take a closer look at the importance of monitoring your site’s statistics, how Jetpack can help you do so, and the process of using stats to attract more site visitors.
Continue reading → How to Check Site Visitors in WordPress with Jetpack Stats
Spring is in the air, and it’s time for a thorough cleaning. Many of us will spend a few days cleaning our homes and offices, or decluttering our computers and other electronic devices.
But why stop there? Along with freshening up your house, you should also take some time to give your WordPress site some TLC and get rid of any digital dust bunnies.
Read on for 11 WordPress maintenance tips that can help you spring clean your site and get it in perfect shape for the next few months.
Continue reading → 11 Ways to Give Your WordPress Site a Spring Cleaning
Embarking on a new WordPress project is incredibly exciting. You’re probably full of ideas for your site and what you hope it will achieve. You may even have content or products for an online store ready to go.
It’s tempting to only focus on the creative side of things, or the business aspects of building a site. But there are some equally important technical tasks that you should spend some time fine-tuning, and one of those is building a sitemap.
In this post, you’ll learn what a sitemap is, why you need one, and how to create it. Most importantly, you’ll learn how Jetpack does a lot of the heaving lifting for you!
Continue reading → Improve Your SEO with Sitemaps
Let’s review how fast-loading images affect your site speed — and in turn, your placement in search engine results.
Sites that use too many images, or have images that are too large, have longer loading times. This can slow down your entire page, irritating visitors and actually hurting your site’s ranking in online search results. We may say that images are worth a thousand words, but if you don’t plan for fast loading times, they actually won’t be worth very much at all.
In this post, we’ll discuss why search engines like Google care about image load times, and how you can use Jetpack’s features to enhance your site speed by making those images load faster.
Continue reading → How Your Images Affect Your Site Speed and SEO
Note: Publicize is now auto-share and is part of Jetpack Social.
Imagine that you’re opening up a riding camp for horse enthusiasts. How can you encourage more campers to participate? This isn’t your typical business, so you wouldn’t expect its success to depend on website traffic; however, every business grows or fades due in part to the popularity of its website. To succeed, your riding camp’s website must attract and engage its visitors.
Whether you’re a blogger or a business owner, producing valuable content for your visitors is a must — but it’s only the first step. If you want your hard work to pay off with tangible results, you’ll need to find ways to place interesting content in front of your ideal audience members to keep them coming back.
So, how do you get started? There are several ways to promote your content, including sharing posts on your social media channels or improving your site’s search engine optimization.
Continue reading → 3 Tips to Increase Your Site’s Traffic and Engagement
How Does a Blog Help Boost Your SEO?
Continue reading → How Does a Blog Help Boost Your SEO?