Building a Community Through Comment Management

Many successful blogs attract vibrant, engaged communities of followers who are excited to read the author’s latest content. There are lots of ways to engage with your readers, but responding to and leaving comments is especially effective, as it gives you an outlet to share thoughts and promote discussions.

Today, you’ll learn about the benefits of comments, some best practices for comment management, and what tools you can use to make comments work for you.

A blog is more than its posts

A blog is more than just the content within your posts. A great blog that influences readers, reaches out to a wide community, and sparks a dialogue, will also promote interactions between its readers. These interactions won’t be limited to just you and your readers. Your readers will likely interact with each other as well. Followers who connect with each other is how a community is built in the first place.

You can build a following and community through social media. Take a look at the successful blogs that you follow. They likely have presences on Twitter and Facebook, and many will also be active on other platforms like Instagram, Reddit, or Pinterest. It makes sense to expand your community as far as possible; that way, people will visit your blog for the quality content that you post and to interact with others through the comments section.

Good comment management takes this even further. By encouraging visitors to leave and reply to comments while replying to them yourself, you can build a lively, engaged community of readers who keep coming back time and time again, and not just when you post new content.

Getting started with comment management

To get the most out of the comments on your content, you’ll need to do some basic comment management, including:

  • Verifying that the comments feature is activated
  • Ensuring that comments are configured to look great with your chosen theme, both on desktop computers and mobile devices
  • Actively asking readers to leave comments at the end of each post, either by posing a question or asking for people’s opinions or experiences
  • Replying to and answering questions
  • Inviting your readers to reply to each other’s comments

Covering these initial bases can encourage your readers to take part in the conversations that your posts prompt.

Improving your comment forms

People don’t always want to sign into your site just to post a comment on one of your posts. They’ll also be less likely to leave a comment if a form is difficult to use.

Comments setting in Jetpack

Activating Jetpack comments adds a user-friendly interface to your comments section. It also allows people to sign in through WordPress.com, Facebook, Twitter, or Google in order to leave comments. This means that people who don’t want to create an account on your site can still leave comments on your content.

The Jetpack comments form

Once you activate this feature (via your Jetpack settings), your readers will be given access to a comment form. This offers more flexibility than the default WordPress comment form.

Receive comment notifications

To reply to comments, you’ll need to be alerted whenever a new one is posted. Jetpack sends you comment notifications as soon as they’re posted, so you can reply immediately if you want to.

The WordPress app is the best way to receive details about every new comment. If you enable notifications, you’ll be alerted immediately. All you need to do is download the mobile app, and link your Jetpack-enabled site to it. This app also lets you post new content and monitor your site stats, making it a great companion for your WordPress site.

Comments in the WordPress app

Encourage engagement and build a community

Great posts tend to encourage in-depth, thoughtful responses in the comment sections. This may include people posting questions that you reply to, along with discussions between readers that don’t involve you at all. It can be very rewarding to observe readers sharing their views on something that you originally posted.

Get your readers to partake in discussions by creating content that inspires conversations, like the following:

  • Ask readers to leave comments at the end of every post. Pose a question, ask readers for their experiences, or have them share expertise or recommendations.
  • Don’t shy away from stating opinions within your own posts, even if not everyone will agree. A bit of disagreement can generate heated discussions.
  • Don’t reply to every comment or answer every question immediately. If a member of your community answers instead, it might lead to even more community member engagement.
A post from the Jetpack blog

Comments can take your blog from good to great

Effective comment management can make readers more loyal to your blog. Loyalty is partly what drives readers to visit your site more often, as they will want to connect with other people who share similar interests. It can help you build a community, which makes your blog greater than the sum of its parts. It might also legitimize you as an expert in your field, as you’ll become someone who readers can go to when they have questions or need advice.

How do you use comments in your content, and what method works best for you? Share your thoughts, we’d love to hear them!

Posted in Learn | Tagged , , | Leave a comment

Tips to Increase Website Traffic With Jetpack

As a site owner, one of your goals will likely be to attract more visitors, as this is one of the best ways to encourage people to check out your content, converting them into fans or customers.

But to do this, you’ll want to increase your website traffic. This probably means increasing your search engine optimization (SEO) efforts and applying other techniques to grow your audience, as well.

In this post, you’ll learn about some of the techniques and tools available (including ones that come with Jetpack), to help you increase website traffic and attract new readers, fans, and customers.

Making your site easier to find

If you want to increase the number of people visiting your site, make it easier for search engines like Google to find and identify the information and keywords (also known as “crawling”) that you use.

Adding an XML sitemap gives search engines a file they can use to determine the structure of your site. Then, they will effectively crawl it without missing any important information that might help you rank higher in search results.

An XML sitemap generated by Jetpack

Activate XML sitemaps through your Jetpack settings to turn on this essential SEO feature.

Formatting your post titles for SEO

One of the ways you can enhance your site’s SEO is by making the titles of your posts and pages display in ways that tell search engines more about your site and content. This also improves the way your site appears in search results. With Jetpack, you can customize how content titles display, so when someone sees your entry among their search results, they will be presented with the most useful information about your site, which might encourage them to click through to it.

The Jetpack title format editor

For example, you can reorder items such as your site’s name and tagline, and add your own custom separators between them.

Optimizing meta descriptions

A meta description is the text that appears beneath your site’s name on a page of search results. Below, you’ll notice the meta description for Jetpack’s homepage; it’s the gray text beneath the URL.

The meta description in a search result for Jetpack

The words that you include in your meta descriptions will be viewed by people who come across your page after performing searches. So, although these won’t affect your site’s chances of showing up in search results, it may affect the chances of people clicking through to your site. Making the meta description attractive and enticing can earn you more clicks and visitors.

In addition to optimizing the meta description of your homepage, you can also optimize it for internal pages (especially for landing pages designed to increase site traffic).

Previewing your search results

Before you publish your posts or pages, you can preview what they’ll look like on a search engine results page with an SEO preview tool.

The SEO preview tool in Jetpack

Activate this tool before publishing your content, and you can see exactly how a page will look among search results. If you’re not satisfied with its appearance, you can edit your post or its settings before publishing it.

Easily sharing content

A great way to increase website traffic is to share your content across your social media channels. This increases the number of people who view your content, and might encourage them to click through to your website.

Activating social sharing in Jetpack

In your Jetpack settings, specify which social media channels you want to share to (Facebook, Twitter, etc.), provide your login credentials, and Jetpack will automatically share your new content to these pages. You can even create your own custom sharing buttons, which will make it even easier for visitors to share your site with their own followers.

Encouraging site visitors to share content from your site is extremely powerful. This can be seen as a form of validation, as they are touting your services to their friends and family, and might broaden your potential audience to include these important contacts.

Configuring social sharing buttons in Jetpack

You can add sharing buttons through your settings page, and they will automatically be added to all of your new posts. This will prevent any missed opportunities to distribute your content to more people.

Analyzing visitor numbers and behavior

To ensure that your SEO efforts are paying off, monitor your Site Stats and Google Analytics to determine what content is the most popular, and which pages people are leaving your site from. This will give you insight into your users’ experiences.

This can help you plan future content and identify which pieces of content you want to boost through social media outreach or other types of marketing. If a certain type of post attracts a lot of visitors, then it makes sense to write more posts like it, and to boost its presence.

The stats screen in Jetpack

Jetpack comes with basic stats built in, which can help you track how many people have been visiting your site and from what sources. If you have a Premium or Professional plan, you can enhance this by linking your site to your Google Analytics account and seeing detailed stats right from your site dashboard, like ecommerce tracking support and detailed reporting for products, conversions, and shopping cart behavior.

Increase your site traffic with the power of SEO and social engagement

Employing these tools and techniques can help you increase website traffic by making it easier for search engines to index your site, encouraging visitors to click through to your content, and allowing fans to share it across their own social media accounts.

Have any of these tools given your website traffic a boost? We’d love to hear from you!

Posted in Grow | Tagged , , | Leave a comment

Add Social Commenting to Increase User Engagement

Audience engagement can play a large role in keeping visitors on your site for longer periods of time, inviting them to explore related posts or converting them into loyal fans.

On the other hand, there are people who won’t want to create an account on your site just to leave a comment. When this is the case, engagement is limited and it can stifle your community growth, as this group of users might not return to your site again.

Adding social commenting with Jetpack opens the door for more interactions by making it extra convenient for visitors to comment on your posts using their existing social media accounts. And streamlining this process might encourage previously reluctant visitors to share their thoughts.

Let’s review what social commenting with Jetpack entails, and why you might want to activate this handy feature on your own site.

Continue reading → Add Social Commenting to Increase User Engagement

Posted in Social Media | Tagged , , | 2 Comments

Schedule Social Media Posts Ahead of Time to Grow an Enthusiastic Following

No matter what type of blog or site you run, you can share content across social media pages to increase your site traffic and attract more readers, subscribers, clients, or customers.

However, manually sharing content on multiple social media platforms can become a time-consuming task. It’s also possible to forget about promoting a post here or there, leading to reduced readership.

One way to keep this from happening while making content promotion and sharing more effective is to schedule social media posts ahead of time. Read on to learn about the benefits of scheduling your posts ahead of time, and how you can use Jetpack to make the process more efficient!

Continue reading → Schedule Social Media Posts Ahead of Time to Grow an Enthusiastic Following

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Better Social Media Sharing with Jetpack

Tips for Better Social Media Sharing

If you want as many people as possible to find your site and engage with your content, you need to make sure that your content is shared, and that those shares encourage new people to visit your site. In a world where so many people are already vying for attention on social media channels, how do you stand out?

The answer lies in optimizing your content for social media sharing, and also optimizing your shares to maximize clickthroughs.

Let’s review some tools and techniques to help you do just that.

Continue reading → Tips for Better Social Media Sharing

Posted in Social Media, Tips & Tricks | Tagged , , | 3 Comments

Understanding Your Site Visitors With Jetpack Stats

After you establish a blogging routine, diving into site stats is a great way to understand how your visitors spend their time on your site and what content they find interesting. With Jetpack Site Stats, you can monitor how your visitors find your site and discover ways to better serve them with relevant blog posts.

Let’s take a closer look at the importance of monitoring your site’s statistics, how Jetpack can help you do so, and the process of using stats to attract more site visitors.

Continue reading → Understanding Your Site Visitors With Jetpack Stats

Posted in Analytics | Tagged , , , , , | 6 Comments

3 Ways to Build an Online Community

So, your new website is coming together. You found the perfect theme, added plugins that gave your site the right features, and started creating content that will keep visitors engaged.

Now it’s time to put that beautiful site to work and build an online community.

Building a community means engaging with your audience. Connect with the people interacting with your site, and you can build a loyal following that will support your brand.

Today, we will explore three ways to use your online presence to build a community, and the Jetpack tools that can help you along the way!

Continue reading → 3 Ways to Build an Online Community

Posted in Social Media, Tips & Tricks | Tagged , , , , , | Comments Off on 3 Ways to Build an Online Community

How to Increase Engagement by Communicating with Visitors

Creating a website is a great way to open the channels of communication with your audience members. Visitors can interact with your content, reach out through your social media platforms, and submit forms with their questions and comments. However, even the best website in the world will miss out on growth opportunities if you don’t develop and support these website communication channels.

Great site communication can help you grow a loyal audience, increase brand awareness, and attract more supporters.

There are multiple ways to use your website to increase communication and engagement with your audience. Let’s discuss the importance of nurturing website engagement.

Continue reading → How to Increase Engagement by Communicating with Visitors

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