Social Media Posting Limits for Jetpack Social

Learn about the posting limits on various social media platforms, along with our recommended posting frequencies to help you maintain engagement and avoid being flagged for spamming.

When managing social media accounts, it’s important to be aware of the posting limits imposed by different social networks to avoid being flagged for spamming. By understanding and adhering to these platform-specific posting guidelines, you can effectively manage your social media presence, fostering engagement and avoiding potential restrictions.

Here are reported posting limits for supported social networks, along with some recommendations for engaging effectively:

Facebook

Facebook is a space where connections and conversations are key. While the upper limit is 35 posts per day, it’s generally recommended to post 1–2 times daily to maintain a steady presence without overwhelming your followers. Regular, thoughtful updates help keep your community engaged and foster meaningful interactions.

Instagram

Instagram thrives on visual storytelling and creative expression. The platform allows up to 50 posts per day, including Reels and Stories. However, focusing on quality over quantity with 3–5 posts per week can enhance your engagement, allowing your content to resonate more deeply with your audience.

LinkedIn

LinkedIn is a professional networking hub where insightful, valuable content takes precedence. The platform permits up to 50 posts per day, but it’s advised to post 1–2 times daily to maximize reach and maintain a professional image. Consistent, well-timed posts can help establish your expertise and grow your professional network.

Threads

Threads is designed for rapid, conversational updates. You can post up to 250 times per day. To make the most of this platform’s dynamic nature, a suggested frequency of 2–3 posts daily ensures you stay visible and engaged in ongoing discussions without overwhelming your audience.

Mastodon

Mastodon offers a more decentralized and community-focused experience. With a limit of 100 posts per day, you have ample opportunity to participate in community conversations. Engaging authentically with your followers and spreading out your posts helps maintain a neighborly tone within your chosen instances.

Nextdoor

Nextdoor is all about fostering a sense of community among neighbors. While there is no specific daily posting limit, maintaining a neighborly tone and engaging authentically with your local community is crucial. The platform encourages users to post regularly, with a suggested frequency of 3–5 posts per week to build trust and maximize reach within your neighborhood.

Disclaimer: These are general suggestions based on available information, as most social platforms do not provide official or clear posting limits. If you have specific questions or concerns about posting on a particular platform, we recommend contacting their support team directly

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Understanding platform-specific media requirements

Not all social platforms support all media types. This guide provides details about the specific image and video requirements of different social platforms.

Jetpack Social automatically adjusts your images for compatibility across different social platforms. With Jetpack Social, you can be confident that your images will meet the optimal specifications for social sharing.

Below, you’ll find detailed tables for both image and video requirements across various social media platforms.

Images

While Jetpack Social takes care of image optimization behind the scenes, there might be times when the media you’ve uploaded cannot be converted. If you see a media error message, check the table below to confirm that your image meets the platform requirements.

PlatformSupported formatsFile sizeAspect ratioDimensions
FacebookJPG, PNG, GIF, TIFF, BMPMax 8 MB
LinkedInJPG, PNGMax 20 MB
TumblrJPG, PNGMax 20 MB
MastodonJPG, PNG, WebPMax 10 MB
ThreadsJPGMax 8 MB
NextdoorJPG, WebPMax 7 MB
InstagramJPGMax 8 MBBetween 4:5 – 1.91:1Min width: 320px
Max width: 1440px
BlueskyJPG, PNG, WebP
Supported media formats and file sizes by social media platforms.

Ensuring image compatibility across all platforms

If you want to make sure your image meets all the requirements of every media platform listed above, we recommend following these guidelines:

  • Format: Use JPG format, as it’s supported by all platforms.
  • File Size: Keep your image file size under 7 MB to comply with the most restrictive platform (Nextdoor).
  • Aspect Ratio: Use an aspect ratio between 4:5 and 1.91:1 to ensure compatibility with Instagram’s requirements.
  • Dimensions: Ensure your image has a minimum width of 320px and a maximum width of 1440px, which will meet Instagram’s specifications.
  • Filename: Ensure your image filename contains only US ASCII characters.

By adhering to these guidelines, you can be confident that your image will be accepted by all the social media platforms supported by Jetpack Social.

Videos

Jetpack Social does not automatically convert your videos for compatibility across social platforms. Check the table below to confirm that your video meets the platform requirements.

PlatformSupported formatsFile sizeAspect ratioDimensions
FacebookMP4, MOV + others (full list)Size: Max 1 GB
Length: Max 20 minutes
LinkedInMP4Size: Max 200 MB
Length: Max 10 minutes
TumblrMP4, MOVSize: Max 500 MB
Length: Max 10 minutes
MastodonMP4, M4V, MOV, WebMSize: Max 40 MB
ThreadsMP4, MOVSize: Max 1 GB
Length: Max 5 minutes
NextdoorMOV, MP4 + others (full list)Size: Max 50 MB
InstagramMP4, MOVSize: Max 1 GB
Length: Max 15 minutes
Between 4:5 – 1.91:1Max width: 1920px
Supported video formats and file sizes by platform.

We keep this information up-to-date, but we recommend always checking the latest guidelines directly on each platform’s official documentation.

Ensuring video compatibility across all platforms

If you want to make sure your video meets all the requirements of every media platform listed above, we recommend following these guidelines:

  • Format: Use MP4 format, as it’s supported by all platforms.
  • File Size: Keep your video file size under 40 MB to comply with the most restrictive platform (Mastodon).
  • Length: Limit your video length to 5 minutes to ensure it can be shared on all platforms, including Threads.
  • Aspect Ratio: Use an aspect ratio between 4:5 and 1.91:1, and make sure the maximum width is 1920px to meet Instagram’s requirements.

By adhering to these guidelines, you can be confident that your video will be accepted by all the social media platforms supported by Jetpack Social.

Still need help?

Please contact support. We’re happy to advise.

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Preview your posts with Social Preview

Enjoy real-time post previews that update instantly as you draft your content. See how your post will appear on social media. This feature is free, and an additional upload image feature is included in Jetpack Social or Jetpack Complete.

Social Preview from the Jetpack sidebar

After drafting your post, you can use the Social Preview feature in the Jetpack sidebar to see how it will appear on social media. To access the Social Preview, follow the steps:

  1. When editing the post, click the Jetpack icon if you use the Jetpack plugin or the Social icon if you use the Jetpack Social plugin in the top-right corner of the editor.
  2. Click the Preview social posts button to open the Social Preview option.
  3. In the pop-up window that appears, select the social media platform you want to preview from the horizontal tab.

Social Preview from the Publish sidebar

Alternatively, you can access the Social Preview from the Publish sidebar to preview your drafted post:

  • Click the Publish button.
  • Click the Preview social posts button to open the Social Preview option.
  • In the pop-up window, select the social media platform you want to preview from the horizontal tab.
  • If everything looks good, click the Publish button in the pre-publish sidebar to publish your post; otherwise, click Cancel to return to your draft.

Enhanced Social Preview feature

With a paid Jetpack Social plan or Jetpack Complete bundle, you can access the enhanced Social Preview feature to see how your post will look on each connected social account and make instant edits as needed:

  • Add or change the attached image: Customize your social post by adding or replacing the attached image directly in the preview window.
  • Add or change a customized message: Write a custom message for your social audience. This message will override your social post content.
  • Schedule or share the post: you can choose to schedule the sharing or to share the content immediately.

Jetpack also provides a default fallback image in its Open Graph meta tags when no suitable image is available in the post. This ensures that a valid social preview image is always present, even if the post has no Featured Image or other images to use.

The Social Preview feature ensures your posts look great on social media before sharing them, with the option to customize attached media in paid plans.

Still need help?

Please contact support. We’re happy to advise.

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Social Icons Widget

The Social Icons Widget feature of Jetpack has been deprecated, and social icons are now part of WordPress core. Please see the WordPress documentation for the Social Icons block for more information.

Still need help?

Please contact support. We’re happy to advise.

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Troubleshoot Jetpack Social

Posts not being shared to your social media accounts by Jetpack Social? Get things working again.

Auto-sharing is a free feature of Jetpack Social. It does not require a paid subscription. For general features and FAQs, please see this information page.

Check Jetpack connection

As a first step to troubleshooting issues with Jetpack Social, check that your Jetpack connection is working properly – Jetpack Social will not work correctly without a healthy Jetpack connection.

Check Jetpack Social connection

If you are unable to make the initial connection between Jetpack and your social media accounts, please follow these steps:

  1. Try clearing your browser cache and cookies.
  2. Try disconnecting the social media connection, then reconnecting.
  3. Try resetting the authorization of the WordPress app (disconnect and reconnect any app authorizations from within the social media page itself).

If you see a 500 notice when trying to connect a Jetpack Social connection, first check your Jetpack connection. Then contact your web host to have them look at your PHP error logs to deduct why the 500 errors are happening.

Check for global connections

If you have multiple authors who publish posts on your site and want to auto-share them, your social media connections will need to be global. If they aren’t, only the user who made the social media connection will be able to auto-share posts to social media.

Check Open Graph tags

For Jetpack Social to auto-share, your posts must have valid Open Graph meta tags. Follow these steps to check:

  1. Add view-source to the beginning of your post’s URL (example: view-source:https://jetpack.com/support/jetpack-social/troubleshooting-jetpack-social/).
  2. Look for <!-- Jetpack Open Graph Tags --> in the output to see if your site has valid Open Graph tags.

The full output will look something like this (the exact meta tags will be generated based on your content):

<!-- Jetpack Open Graph Tags -->
<meta property="og:type" content="article" />
<meta property="og:title" content="Troubleshooting Jetpack Social" />
<meta property="og:url" content="https://jetpack.com/support/jetpack-social/troubleshooting-jetpack-social/" />
<meta property="og:description" content="If you are having trouble Publicizing your posts to your social networks, here are some troubleshooting tips that you can try before contacting us for help. Before taking a look at the below tips, …" />
<meta property="og:site_name" content="Jetpack" />
<meta property="og:image" content="https://i0.wp.com/s0.wp.com/wp-content/themes/a8c/jetpackme-new/images-2019/jetpack-logo.png?ssl=1" />
<!-- End Jetpack Open Graph Tags -->

If a post does not include a Featured Image or any usable images, Jetpack automatically includes a fallback Open Graph image. This fallback ensures that social networks receive a valid image and prevents sharing failures caused by missing OG tags.

Jetpack’s Open Graph tags are not there

If you don’t see Jetpack’s Open Graph tags in your source, please follow these steps:

  1. Check to see if you have any other plugins that might generate Open Graph tags. The most popular of these plugins include Yoast SEO, Shareaholic, and the Official Facebook plugin; you can see the full list of plugins here.
  2. If you have one of these plugins active, make sure that you have enabled its Open Graph tag generation.
  3. Alternatively, if you want to continue using those plugins but not their Open Graph output, then you can use this plugin to force Jetpack to output its tags: Always Use Open Graph with Jetpack.

Remember to verify that you are not outputting duplicate Open Graph tags with any other plugin, as that will cause sharing your posts to fail.

Jetpack’s Open Graph tags are there but Jetpack Social still fails

If you see Jetpack’s Open Graph tags in your post’s source code, yet auto-sharing to Facebook still failed, the next step would be to use Facebook’s Debug tool to see if there are any error messages. It may be that a plugin that is not on the list mentioned above or even your theme is outputting duplicate Open Graph tags. Feel free to contact us to help you interpret the results.

403 Forbidden errors when sharing

If your post fails to share and you’re seeing a 403 Forbidden error, it means that the social media platform has denied Jetpack permission to publish on your behalf — even if your account appears properly connected.

Here’s what you can try:

  • Reconnect the social media account: Go to Jetpack → Social → Connections, disconnect the affected account, then reconnect it.
  • Try the reshare feature: After reconnecting, open the post in the editor and use the Reshare option to manually trigger sharing again.
  • Check the social platform’s account settings: Sometimes a platform may revoke certain permissions without clearly notifying you. Reauthorizing Jetpack access can help.

These types of errors are usually caused on the social network’s end, and we have limited visibility into the exact cause. Reconnecting often resolves the issue.

If the problem persists with a specific platform (like Nextdoor), feel free to contact us — we can help escalate the issue to their support team if needed.

Change the image that Facebook shows

Jetpack gives several options to Facebook, from the Featured Image, Post thumbnail, and other images in your post. Facebook decides which image they will display.

To increase the chances that a desired image gets chosen, make sure you are following Facebook’s image guidelines:

  • Recommended: at least 1200x630px
  • Required: at least 200x200px
  • For more detail about Facebook’s suggested image size, take a look at their support document.

Internationalized Domain Name

If your site uses an Internationalized Domain Name (one with non-Latin characters), then using Jetpack Social to auto-share posts to Facebook will fail.

There is no known workaround at this time. Facebook is aware of the issue but has not made any updates since 2013.

Post Duplicator issues

If you use a plugin to duplicate your posts, auto-sharing the duplicated posts may fail.

There are several possible solutions when using post duplicator plugins and Jetpack Social:

  1. Don’t start from a published post. Duplicate a draft post.
  2. If the plugin includes an option like “Don’t duplicate post meta” – enable that option.
  3. If the plugin doesn’t include that option, ask the plugin author if they included a filter to prevent duplicating the post meta.
  4. If there is no filter, ask the plugin author to exclude all post meta containing the ⁠⁠⁠⁠_wpas⁠⁠⁠⁠ string from ever being duplicated.

Still need help?

Please contact support. We’re happy to advise.

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Embed media content using shortcodes with Jetpack

You can use shortcodes to embed videos, social media content, and other web media directly into your WordPress-powered site.

How to get started with shortcode embeds

To begin embedding media, you can follow the steps:

  1. Visit Jetpack → Settings → Writing in your site’s WP-Admin dashboard.
  2. Scroll down to the Composing section and toggle on the option Compose using shortcodes to embed media from popular sites.
  3. Paste URLs directly into your visual editor to embed various elements. These are called Inline Embeds.

Types of media you can embed

Jetpack supports a wide range of media types through shortcodes, so you can add diverse content to your site:

Video

Audio

Images and Documents

Miscellaneous

Shortcodes for adding a blog archive index, contact form, polls, WordAds, and more.

Feature-Dependent Shortcode

This shortcode only works when the corresponding feature is enabled.

Inline Embeds

PDF: Embed a PDF in a post or page using the File block. » Full instructions to embed a PDF

Embedding Facebook and Instagram Posts

Facebook and Instagram no longer support their oEmbed API. However, we’ve partnered with Meta to ensure this content continues to be displayed. Ensure your site is connected to Jetpack and paste the Facebook or Instagram content link in the post or page editor. Please note that for Instagram, the post embedded on the site will show a link to Instagram, where the post can be viewed.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Shortcode Embeds are deactivated by default. You can activate them at any moment from your WP Admin. To do so:

  1. Go to Jetpack → Settings.
  2. Click the Writing tab.
  3. Scroll down to the Composing section and toggle on the Compose using shortcodes to embed media from popular sites option.
Data Used
Site Owners / Users

 

We use any information required for the actual configuration of any shortcodes; see the links in the above section accompanying each shortcode for those specific details. Note that, if you add a shortcode to one of your posts, anybody with access to edit that post will have access to those shortcode details. The following WordPress options are also used (these are synced): embed_autourls (Spotify, YouTube), page_on_front (Sitemap), embed_size_w (TED, YouTube).Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

 

See the Jetpack Stats privacy documentation for some shortcodes that record impressions (VideoPress and Slideshow).Note that, due to the nature of shortcodes (i.e. third-party content embeds), it is possible that third-party services may make use of certain pieces of data.

Activity Tracked
Site Owners / Users

 

We track when, and by which user, the feature is activated and deactivated.

Site Visitors

 

VideoPress: video plays; Slideshow: image views.Note that, due to the nature of shortcodes (i.e. third-party content embeds), it is possible that third-party services may track activity in some instances.

Data Synced (Read More)
Site Owners / Users

 

We sync an option that identifies whether or not the feature is activated. We also sync which specific shortcodes are currently used/active on your site.

Site Visitors

 

None.

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Sharing Buttons

Help your readers spread your message across the web via social media Sharing Buttons.

Give readers the tools to post your content to their networks. You can configure services to appear as icons, text, or both. Some services also display the number of times the post has been shared, as reported by that service.

Add Sharing Buttons via the Sharing Buttons Block

If you use a block-based theme, we recommend adding Sharing Buttons via the Block designed for this purpose. Follow these steps:

  1. Search for the Sharing Buttons Block in the Jetpack section of the block selector. See Jetpack Blocks for detailed instructions on adding blocks.
  2. After adding the Block, add one or more individual sharing services to the block.
  3. Adjust the Block settings to change the justification, orientation, and settings such as Icon + Text, Icon Only, or Text Only.
  4. If you wish, you can add the Block to a template so that it appears on every post or page.

Add Sharing Buttons via Jetpack Settings (Legacy)

You can also turn on Sharing Buttons in your settings to automatically appear at the bottom of every post and page. (We recommend using the Sharing Block described above whenever possible.)

Note: block themes have Sharing Buttons active by default. Head to Appearance → Site Editor and add Jetpack’s Sharing buttons block to your templates.

You can deactivate them by going to WP Admin Jetpack > Settings Sharing and toggling off the Add sharing buttons to your posts and pages option.

If you are not using a block theme and do not see the Sharing Buttons options, you will need to activate it by following these steps:

  1. In the WP Admin, go to Jetpack → Settings → Sharing.
  2. Under the Sharing buttons, activate the Add sharing buttons to your posts and pages option.

Add and configure Sharing Buttons

Once the Sharing Buttons feature is active, you can add them to your website by following these steps:

  1. Navigate to Jetpack → Settings → Sharing in your site’s WP Admin.
  2. Click on Configure your sharing buttons.
  3. Under Sharing Buttons, click Edit sharing buttons.
  4. Click on the services you would like to add or remove.
  5. Drag and drop the services in the order you want them to display on your site.
  6. Choose your preferred button style and where you would like the buttons to appear.
  7. Click Save Changes.

Add more Sharing buttons

Optionally, you can click Edit “More” buttons to add extra social networks, which will be hidden behind a “More” button on your site. The additional network buttons will be displayed when your reader clicks on this “More” button.

Sharing Button Options

There are a few options that you can customize on your sharing buttons:

  • Show buttons on: This option allows you to show sharing buttons on the Front Page, Archive Pages, and Search Results, Posts, Pages, and/or Media.
  • Sharing Label: This option allows you to customize the message above your sharing buttons.
  • Button Style: This option allows you to display buttons with Icons + Text, Icons Only, Text Only, or the service’s official sharing button.

Display the number of likes

Some services allow share counts to be displayed, and they all count them differently. For example, Facebook Share numbers are a total of shares + likes + comments on Facebook.

Share counts are only displayed on the “official buttons” for certain services. If the number of shares does not display, try selecting official buttons from the Button Style dropdown. Pinterest’s Pin-It Button will only show on images if you are using the Official Buttons style.

These totals are reliant on the site’s URL. If your URL changes in any way (for example, changing from http to https), the Sharing Button counts will be reset to zero. Unfortunately, there is no way for us to recover the old totals.

Supported services

The following services are currently supported for Sharing Buttons (others may be added in the future.)

  • Email*
  • Facebook
  • LinkedIn
  • Mastodon
  • Tumblr
  • Twitter/X
  • WhatsApp
  • Bluesky
  • Pinterest
  • Pocket
  • Print
  • Reddit
  • Telegram
  • Nextdoor
  • Threads
  • Skype

*Jetpack uses a mailto: link to share via email. The visitor must have an email client that can handle the link.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Sharing Buttons are deactivated by default. You can activate them at any moment from your WP Admin. To do so:

  1. Go to Jetpack → Settings.
  2. Click the Sharing tab.
  3. Toggle the Add sharing buttons to your posts and pages setting in the Sharing buttons section.
Data Used
Site Owners / Users

If you add your Twitter/X username to the Sharing settings, it will be published with the post sharing your content. The post title and permalink will also be shared with any of the services. Additional activity tracking: IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

When official sharing buttons are active on the site, each button loads content directly from its service in order to display the button as well as information and tools for the sharing party. As a result, each service can in turn collect information about the sharing party. When a non-official Pinterest sharing button is active on the site, information such as the sharing party’s IP address as well as the page URL will be made available to Pinterest, so sharing counts can be displayed next to the button. In addition, Pinterest may add cookies to the page.

Additionally, if reCAPTCHA (by Google) is enabled by the site owner, the sharing party’s IP address will be shared with that service. You can find Google’s privacy policy here.

Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated. We track when, and which, configuration settings are modified (and by which user).

Site Visitors

None.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors

None.

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Jetpack Comments

Integrate social media login options into your comment form with Jetpack Comments.

When someone reads an article on your site and wants to comment, offer them the option of using an existing social networking account to post.

Since it replaces the default WordPress comment form, Jetpack Comments are deactivated by default. To activate them, visit Jetpack → Settings → Discussion on your Dashboard and toggle the Let readers use WordPress.com or Facebook accounts to comment setting.

Please read this article to learn how to turn off WordPress comments altogether.

When activated, Jetpack Comments takes the place of your theme’s comment form. It will look something like this:

Log in to leave a comment with Jetpack Comments

Third-party cookies must be enabled for social login

WordPress.com and Facebook login options for Jetpack Comments require third-party cookies to work properly. If WordPress.com and Facebook login options are not available when you enable Jetpack Comments, you can take the following steps to troubleshoot:

  1. Enable third-party cookies in your browser. If you need guidance on how to do this for your preferred browser, please consult their documentation.
  2. Check your browser’s privacy settings:
    • Temporarily disable privacy or ad-blocking extensions temporarily.
    • Ensure you’re not in private/incognito browsing mode.
  3. Clear browser cache and cookies, then restart your browser. If you need guidance on how to do this for your preferred browser, please consult their documentation.

Comment form settings

Update your Comment form settings:

  1. Go to Jetpack → Settings → Comments.
  2. Change the Comment form introduction: the message that appears above your comment form from the default “Leave a Reply” to anything.
  3. Change the comment form color scheme. Choose from Light, Dark, or Transparent.

Other Settings

  • Enable pop-up business cards over commenters’ Gravatars: Enable Jetpack’s Gravatar Hovercards feature.
  • Enable Markdown use for comments: Users can write their comments in Markdown.
  • Enable comment likes: Users can like other users’ comments with Jetpack’s Comment Likes feature

Pingbacks and trackbacks

Pingbacks are very similar to trackbacks. Think of pingbacks as a form of remote comment. When you publish a post that contains a link to a post on another person’s pingback-enabled blog, the author of the other post receives a notification that you’ve linked to their post on their blog. The pingback is then displayed on the other post as a link to your post. 

Pingbacks can be used as a means to place spam comments on your site. You can follow these steps to completely disable pingbacks on your site:

  1. Select Settings → Discussion in your site’s WP Admin
  2. Disable Allow link notifications from other blogs (pingbacks and trackbacks) on new posts
  3. Select Save Changes to disable pingbacks and trackbacks on new posts

You can also enable or disable Pingbacks for individual posts via the “Discussion” settings available in the sidebar when creating or editing a post.

Leave a comment

To leave a comment, click in the box and start typing. Once you click in the box, the comment form will expand and there will be options to log in with WordPress.com and Facebook.

If you do not have a WordPress.com or Facebook account or do not want to connect, you can still leave a comment by submitting your email and name. Your email address will never be publicly displayed; only the blog owners and admins will see it.

You can add your website if you would like to, and check a box to indicate you would like to save your email address in your current browser for next time you leave a comment here.

You can also sign up to be notified by email of new comments to the post and of new posts to the blog.

Leave a comment using Jetpack Comments
Leave a comment using Jetpack Comments

Comment Options

Before you click Post Comment, you have a few checkboxes that you can check:

  • Checking Save my name, email, and website in this browser for the next time I comment will store your information for the next time you participate in a discussion on this site.
  • Checking Notify me of new comments via email will email you to confirm that you want to subscribe to comments. Once confirmed, you’ll get notifications via email each time a new comment is posted.
  • Checking Notify me of new posts via email will email you to confirm that you would like to subscribe to the site’s blog posts. Once confirmed, you’ll get notifications via email each time a new blog post is posted.

Once you’ve clicked any checkboxes that you’d like, you can click Post Comment and your comment will either be posted automatically or held for moderation. This is based on the site owners’ settings found under Settings → Discussion → Before a comment appears.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Jetpack Comments are deactivated by default. You can activate them at any moment from your WP Admin. To do so:

  1. Go to Jetpack → Settings.
  2. Click the Discussion tab.
  3. Toggle the Let visitors use a WordPress.com or Facebook account to comment setting in the Comments section.
Data Used
Site Owners / Users

 

This features the same data as the core WordPress commenting system: commenter’s name, email address, and site URL (if provided to the comment form), submission date/time, and IP address.

Additionally, a jetpack.wordpress.com IFrame receives the following data: WordPress.com blog ID attached to the site, ID of the post on which the comment is being submitted, commenter’s local user ID (if available), commenter’s local username (if available), commenter’s site URL (if available), MD5 hash of the commenter’s email address (if available), and the comment content.

If Akismet (also owned by Automattic) is enabled on the site, the following information is sent to the service for the sole purpose of spam checking: commenter’s name, email address, site URL, IP address, and user agent.

For toggle activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

 

This features the same data as the core WordPress commenting system: commenter’s name, email address, and site URL (if provided to the comment form), submission date/time, and IP address.

Additionally, a jetpack.wordpress.com IFrame receives the following data: WordPress.com blog ID attached to the site, ID of the post on which the comment is being submitted, commenter’s local user ID (if available), commenter’s local username (if available), commenter’s site URL (if available), MD5 hash of the commenter’s email address (if available), and the comment content.

If Akismet (also owned by Automattic) is enabled on the site, the following information is sent to the service for the sole purpose of spam checking: commenter’s name, email address, site URL, IP address, and user agent.

Activity Tracked
Site Owners / Users

 

The comment author’s name, email address, and site URL (if provided during the comment submission) are stored in cookies. Learn more about these cookies.

We also track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.

Site Visitors

 

The comment author’s name, email address, and site URL (if provided during the comment submission) are stored in cookies. Learn more about these cookies.

Data Synced (Read More)
Site Owners / Users

 

We sync all data and metadata associated with a user’s comment. We also sync options that identify whether or not the feature is activated and how its available settings are configured.

Site Visitors

 

We sync all data and metadata associated with a user’s comment.

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Post to your Facebook page with Jetpack Social

Automatically publish your blog posts to the Facebook pages that you manage, no paid plan required. Sharing your content to Facebook boosts visibility and engagement and drives more traffic to your blog.

Connect your site to your Facebook page

Since 2018, third-party tools such as Jetpack can only share posts to Facebook pages, not profiles. If you’d like to share any concerns with Facebook, please visit their Help Center.

You will need to use a Facebook profile account that has administrative rights to the target page. A page-only account, Facebook Groups, or a page managed by Facebook Business Manager cannot be used with Jetpack Social. If you’d like to remove a Facebook page from Facebook Business Manager, you can follow the instructions here.

Connect your Jetpack Social to your Facebook page by following these steps:

  1. From your WP Admin, navigate to Jetpack -> Social.
  2. Under the Automatically share your posts to social networks section, click on Connect an account.
  3. Find Facebook in the list and click the Connect button.
  4. Follow the prompts to log into your Facebook account.
  5. If you’re connecting your website to Facebook via Jetpack for the first time, authorize Jetpack’s required permission to manage and auto-share posts on your Facebook pages. To do this, click on Edit access.
  6. After setting the permissions, select Continue as [Your Name] to move forward. If you manage multiple Facebook pages, you will be prompted to select which page you’d like to connect to Jetpack Social.
  7. Click Connect to finish the connection between Jetpack Social and your chosen Facebook page.
  8. You will be redirected back to your WP Admin, where a confirmation notice will inform you of a successful connection: “Your Facebook account has been successfully connected.”

Connect to multiple Facebook pages

With Jetpack Social, you can seamlessly link and share posts across several Facebook pages. To connect your site to multiple Facebook pages that you manage, you can follow these steps:

  1. From your WP Admin, navigate to Jetpack -> Social.
  2. Under the Automatically share your posts to social networks section, click on Connect an account.
  3. Find Facebook in the list and click the Connect more button.
  4. Follow the prompts to log in to your Facebook account and connect your chosen page.

Make the Facebook connection available to all users

To make the Facebook connection available to all users of the blog by marking it as a shared connection, follow these steps:

  1. From your WP Admin, navigate to Jetpack -> Social.
  2. Find your Facebook connection under Connected accounts.
  3. Click the ⌄ arrow next to the Facebook connection.
  4. Click and enable Mark the connection as shared.

When enabled, the Facebook connection will be available to all administrators, editors, and authors.

Reconnect Facebook

If Facebook gets disconnected from your Jetpack Social, re-establish the connection by following the steps below:

  1. Access your site’s WP Admin and navigate to Jetpack -> Social.
  2. Navigate to the Facebook connection and click the Connect button.
  3. On the next screen, either click Continue if you’re already connected to your Facebook account or connect to the account you intend to use.

Image requirements for Facebook Sharing

  • Minimum size: 200 × 200 pixels
  • Images used: Featured image, attached image, or any other image in the post

Facebook has more details about supported image formats in their documentation.

Troubleshoot Jetpack Social Facebook connections

First, check that your Jetpack connection is working properly. Jetpack Social will not work otherwise.

Previously-scheduled posts not sharing after Facebook reconnection

In certain situations, when Facebook is reconnected, previously scheduled posts may not be shared as anticipated.

Status: Our developers are currently working to address this problem. We appreciate your patience while we work towards a permanent solution.

Temporary workaround: In the interim, we suggest you implement the following steps to mitigate this issue:

  1. Switch the status of the affected scheduled to Draft.
  2. Remove the existing Facebook connection.
  3. Re-connect Facebook.
  4. Change the status of the post from Draft to Scheduled.

By following these steps, you can ensure that your posts are shared on Facebook as planned.

Understanding the “Posted by Jetpack” message

When you use Jetpack Social to automatically share your blog posts to Facebook, you might notice a “Posted by Jetpack” message on your posts. This message only appears to you as the administrator of the Facebook page when you are logged in. Your visitors and followers will not see this message.

Posts do not appear on my page

When Jetpack Social publishes a post to your Facebook page, Facebook crawls your post and looks for Open Graph meta tags in the head to build the post preview with an image, title, and description. Errors in these tags can prevent your post from appearing correctly.

To troubleshoot:

  1. Check for errors by entering one of your post URLs in the Facebook Sharing Debugger.
  2. Fix any errors to ensure Jetpack Social works properly.
  3. If you see duplicate Open Graph meta tags, make sure you only use one plugin to manage them.

If your theme manages Open Graph tags, you may need to edit the theme or contact the theme author for support. If no issues appear in the Sharing Debugger, try disconnecting and reconnecting Facebook, and check for plugin or theme conflicts.

My Facebook page is not available to select

Jetpack Social currently has a limit of 25 Facebook pages that it can retrieve and display during the connection process. If your Facebook account manages more than 25 pages, you may want to transfer management of some pages to an alternative Facebook account to ensure the specific pages you need are visible.

In addition to the retrieval limit, Jetpack Social has the following connection limits per site:

  • Each site can have up to 45 shared Facebook connections available to all users.
  • Each individual user can connect up to 15 unique Facebook accounts per site, for a total maximum of 60 connections per site.

If you already have fewer than 25 pages and are still having trouble, please try the following:

  1. Completely disconnect your Facebook account from Jetpack Social.
  2. When reconnecting, click Choose what you allow to ensure WordPress has permission to manage all pages.

Reset the Facebook connection

If you encounter a problem while trying to reconnect Jetpack and Facebook, it can be helpful to completely reset the Facebook connection. This can also resolve issues related to recent permission changes, integration problems, or frequent reauthentication prompts.

You can reset the Facebook connection by following these steps:

  1. Log in to your Facebook account.
  2. Click your profile picture.
  3. Navigate to Settings and PrivacySettings.
  4. In the left sidebar, under Your Activity and Permissions, click Business Integrations.
  5. Find and remove Jetpack Social from the list of integrations.
  6. Return to your site’s WP Admin.
  7. Reconnect Facebook via Jetpack Social.

Important:
When you reset the Facebook connection, all Facebook pages connected to any other sites through Jetpack Social on the same Facebook profile will be disconnected as well. If you have multiple sites using the same Facebook account, be prepared to reconnect each one individually.

Still need help?

Please contact support. We’re happy to advise.

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Get Started with Jetpack Social

Jetpack Social helps you automatically share your WordPress posts to multiple social media platforms, keeping your audience engaged no matter where they follow you.

How to use Jetpack Social

You can activate Jetpack Social from within Jetpack or install it as a standalone plugin. Once it’s active, you can connect social accounts and start automatically sharing your new posts to Facebook, Instagram, Threads, LinkedIn, Tumblr, Mastodon, Nextdoor, and Bluesky.

Jetpack Social features by plan

With Jetpack Social, you can share your posts to popular social media platforms — with no limits on how many times you share. Whether you’re publishing something new or resurfacing older content, you’ll stay visible and active where your audience is.

The Free plan includes powerful features like automatic sharing, post previews, and re-sharing old content. To unlock more advanced customization, like uploading a custom image or video, or using the Social Image Generator to create branded visuals, you can upgrade to one of our paid plans: Jetpack Social, Jetpack Growth, or Jetpack Complete.

The table below compares the features included in the Free and Paid plans. Each feature includes a short description to help you understand what it does.

FeatureFreePaid
Auto-sharing new posts
Automatically share a new blog post to your connected social media accounts when it’s published.
Re-sharing old posts
Share older content again to re-engage your audience.
Post previews before sharing
See how your post will look on each platform before it’s shared.
Schedule previously published posts
Pick a future date and time to re-share a published post.
Share Social Notes (requires the Jetpack Social plugin)
Share short-form updates or announcements directly to your social platforms.
Add a custom image or video
Upload a new image or video that will appear in your shared post instead of the featured image. Learn more.
Use Social Image Generator
Create branded visuals for the social posts. Learn more.
What is included in Jetpack Social Free and Paid plans


All plans include support for up to 15 connected social media accounts per user, and up to 30 per site. Jetpack Social features are available to Admins, Editors, and Authors. Contributors cannot use the auto-share feature.

Looking for more help with Jetpack Social? Use the links below to find detailed guides for setup, customization, and posting to individual platforms.

Getting Started & SetupCustomization & SharingPlatform Guides
Connect social networks Add a custom image or videoPost to Bluesky
Auto-sharing postsSocial Image GeneratorPost to Facebook
Manual Sharing PostsSharing Social NotesPost to Instagram
Troubleshoot Jetpack SocialCustomizing Jetpack Social Post to LinkedIn
Post to Mastodon
Post to Nextdoor
Post to Threads
Post to Tumblr

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Jetpack Social is deactivated by default. It can be activated at any time. To activate it:

  1. Go to Jetpack → Settings in your WP Admin.
  2. Click the Sharing tab.
  3. Toggle the Automatically share your posts to social networks setting in the Jetpack Social connections section.
Data Used

Site Owners / Users

In order to process cross-service sharing of new blog content, the following information is utilized by the Jetpack codebase: WordPress site URL, site owner’s local user ID, WordPress.com-connected site ID, two automatically-generated WordPress.com secret access tokens (and the expiration timestamp of those tokens), and the post data that is to be shared (ID, excerpt, content, permalink, etc.). Service-specific access tokens (only for connected services) are also used.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

None.

Activity Tracked
Site Owners / Users

We track when, and by which user, the feature is activated and deactivated. We track when, and which, configuration settings are modified (and by which user). Additionally, we track a usage event when a site owner adds a new service connection.

Site Visitors

None.

Data Synced (Read More)
Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured, including the necessary connection data for specific services.

Site Visitors

None.

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