Enhance your social media engagement by creating eye-catching social media posts using custom images and videos. These features are available with a Jetpack Social paid plan.

Studies show that social media posts that are created manually receive up to 50% more engagement compared to those that simply share links to other content on the web. With Jetpack Social, you can enhance your auto-published content by adding custom images or videos. This makes your posts look like genuine social media posts instead of generic link previews, which helps boost engagement.

To make your posts resemble native social media content, you can add a custom image or video to your social posts or easily combine images and text with the Social Image Generator.

Add a custom image or video to social posts

You can add a custom image or video to your social posts by following the steps:

1. In your WP Admin, navigate to Posts and create a new post.
2. Once your post is ready to be published, open the Social sidebar by clicking the Jetpack icon or the Jetpack Social icon in the top-right corner, depending on whether you are using the Jetpack plugin or the standalone Jetpack Social plugin.
3. In the Social sidebar, select the social networks where you want the post to be shared.
4. Click Choose Media to upload the image or video you want to share.
5. Optionally, add a custom message you’d like to share with your audience; otherwise, the message will display the default WordPress excerpt.
6. Publish the post or schedule it to be published later.

Generate a custom image using the Social Image Generator

Use the Social Image Generator to instantly create unique images for your social posts. This feature significantly reduces the manual work that’s typically involved in designing social media images, helping to save time while also enhancing the visual appeal of your posts.

The feature works only with the Block Editor, not with the Classic Editor or WooCommerce. Read more about how to activate and use the Social Image Generator here.

Media requirements by social platform

Not all platforms support all media types, but Jetpack Social will attempt to automatically adjust your image to comply with individual platform requirements. If you choose an unsupported media type, you will see an error message in the plugin.

For an overview of media types compatible with the different social platforms, consult our support page on understanding platform-specific media requirements.

Attract high-quality traffic to your site using Blaze. Using this service, you can advertise a post or page on some of the millions of pages across WordPress.com and Tumblr from just $5 per day.

Requirements

The Jetpack plugin should be installed and connected on your site. New to Jetpack? Check out this support guide to get started with that.

Activate Blaze

Starting with Jetpack 12.3, Blaze needs to be activated under the Jetpack Feature modules page.

Blaze your content

To launch a Blaze campaign for your post or page:

1. In your WordPress.com Dashboard, navigate to Tools → Advertising, or open this link directly:
   https://wordpress.com/advertising/your-site.com
   (Replace your-site.com with your actual domain.)
2. Use the search bar or scroll to find the content you want to promote (posts or pages).
3. Click Promote next to the post or page.
   This will open the campaign setup screen, where you can configure your ad.

Once you start creating your campaign, you’ll be able to customize your ad’s appearance, choose your audience, set your budget, and schedule.

Appearance

This section asks for information to determine how your Blaze campaign will look when promoted across the network.

• Ad creative: Upload an image for your ad. This will be the post’s featured image by default, but you can upload a different one. You can also crop the image from here.
  
• Site title: This appears just below your image and as non-bolded text. This can be the post title or something more catchy and will be truncated if it exceeds 32 characters. Use this to briefly describe what the ad is about.
  
• Snippet: A short text description of your post that appears underneath your image and title. You can write a maximum of 140 characters here. We recommend using this text to support the title and give viewers more context about what they will see when they click the ad and arrive at your content. You can also use it to capture their attention.

Note that the ad creative, site title and snippet are all required.

Audience

Choose who will see your ad by adjusting the following:

• Language: Select the target language(s) spoken by your intended audience. You can select more than one target language here and can choose All languages to target all available languages.
  
• Interests: Choose the interests of your intended audience using the dropdown. Select All topics to show your post to all potential viewers regardless of their interests.
  
• Location: Select geographic areas where your post will be promoted. You can narrow down your audience or select Everywhere to show your post to all potential viewers regardless of their location.

As you adjust your settings on this screen, your ad preview will reflect your choices and provide you with an estimated reach for your campaign, which is the number of times your ad will be shown.

Budget and duration

Control how much you would like to spend on your Blaze campaign:

• Total: Select your total spend for the campaign using the slider. You can choose a minimum of $5 per day and up to a maximum of $50 per day. Your budget will be shown in USD. No other currencies are supported at this time.
  
• Start date: Choose when you would like your campaign to start running.
  
• Duration (days): Select the number of days you would like your campaign to run, between 1 and 28 days.

If you’re not sure what to select here, we suggest starting at $5 per day over 7 days, then growing from there based on your results.

As you adjust your targeting choices, you will see an estimate of how many people you will reach (estimated number of impressions). It’s important to balance your reach with how relevant your content is to the audience. This helps to maximize how many clicks your ad receives and, ultimately, how much traffic it produces for you.

Advanced Settings

Select your target devices, set your destination URL, and add any custom parameters for tracking:

• Targeted Devices: Choose whether you would like your post to be seen by viewers on desktop computers or mobile devices. Select All devices to show your post to all potential viewers regardless of the device they’re using.

• Destination URL: This is where visitors will be directed when they click on the campaign. This can be the post itself or your site’s homepage.
  
• URL parameters: Add custom parameters to your destination URL for more advanced tracking and analytics purposes. This is especially useful for platforms like Google Analytics and your in-house analytics tools if you have those.

Payment

Currently, Blaze supports payment only through credit/debit cards for campaign creation.

In the Payment section, fill out your payment details and then click the Submit campaign button. You won’t be charged until after the ad has been approved and starts running on our network of sites.

Payments will be made automatically on a weekly basis based on delivered impressions over that period (i.e. how many times your ad was served). You will be charged weekly for ads served across all of your promotions.

When a payment is made, you will receive an email receipt to the email address associated with your WordPress.com account.

You can cancel your campaigns at any time. You will only be charged for the portion of your ad campaign that was served up until that point. It is not possible to refund any charges for ads served, so it is recommended to set your budget to an amount you are willing to pay.

Ad Approval

We review all Blaze campaigns for compliance with our Advertising Policy before they are seen by others.

We try to moderate posts as quickly as possible, depending on how much content we need to review. Currently, we average around 30 minutes, but there’s no guaranteed time.

If your post has been approved, you will receive an email saying that your post was approved and will be put online.

Your post will be rejected if it does not conform to our Advertising Policy. You will not be charged if your post is rejected.

Manage Your Campaigns

Visit wordpress.com/advertising to access your running campaigns. You will see the details of your live campaigns and any posts awaiting moderation:

Note: All analytics tools work a little differently, so you may see clicks on your campaign that don’t show up in your site stats or preferred analytics tool.

If you wish to stop a campaign, follow the steps below:

1. Visit wordpress.com/advertising and click on the Campaigns tab.
2. Click the downward arrow to the right of the campaign you’d like to stop.
3. Click on the Cancel campaign link in the bottom right corner.

Once a campaign has been canceled, it will stop running, with no option to restart it.

If you need to edit a campaign that’s already submitted, you can cancel that campaign and create a new one with the necessary updates, then submit that for approval.

Where Your Ad Appears

Your Blaze campaign will appear across the network of Tumblr and free WordPress.com sites, with an ‘Advertisement’ label like in this example:

For more information, please review our Advertising Policy and Terms of Service.

Quickly import your email subscribers from another platform.

This guide will show you how to import a CSV file of your subscribers so that they’ll be notified each time you publish a post on your site.

Add up to 100 subscribers

People with a free Jetpack plan may import up to 100 subscribers. This counts both towards a bulk .csv import or adding subscribers manually one at a time.

Add up to 10,000 subscribers

If you upgrade your plan to Growth, Social, Security, or Complete, or if you have our legacy Jetpack Creator plan, you can import up to 10,000 subscribers.

To help protect against spam, the free plan limits importing up to 100 subscribers. Paid plans have no limit, but imports of more than 10,000 subscribers will go through a manual review.

No matter what plan you have, there is no limit to the number of people who can choose to subscribe to your blog directly via your subscription form or the WordPress.com Reader.

Writing engaging content and promoting it via Jetpack Blaze or to your social media is a great way to have more followers.

Before you import

Get permission

Please ensure that you have permission to email your subscribers. If we receive complaints from your subscribers about spam, or if your emails have a high bounce rate, we may take action against your account.

Clean up your list

Subscriber list hygiene is important for successful imports. If our tools suspect that too many of your email addresses are invalid, your import may fail.

Do your best to have a clean and updated list when importing your subscribers to Jetpack. When you have an old list or if you haven’t sent any emails to your subscribers in more than 1 year, it is very likely that over 10% of the email addresses no longer exist because people change jobs.

To prevent this from happening, we strongly suggest that you clean your subscribers’ lists using a third-party service, such as the ones listed below:

• Kickbox (free up to 100 addresses)
• Emailable (free up to 250 addresses)
• Proofy
• EmailListVerify
• NeverBounce
• Klemail (France)
• emailvalidation.io (free up to 100 addresses)

Import your subscriber list

To import subscribers, follow these steps:

1. Head to your Subscription dashboard at https://cloud.jetpack.com/subscribers/YOURSITEURL.
2. Click the Add Subscribers button at the top right end of the screen.
3. If you have just a few email addresses to add, you can type them in the boxes provided. Alternatively, click the uploading a CSV file link to select a file from your computer.
4. Click the Add subscribers button after you have made your selection.

You can either manually type in email addresses, or upload a CSV file that you downloaded from another email platform. When uploading a CSV file, all email addresses in your CSV file will be imported.

Import from Substack

You can import free and paid subscribers from Substack, along with your entire Newsletter if you’d like. Head to your Subscription dashboard at https://cloud.jetpack.com/subscribers/YOURSITEURL. Click on Import from Substack, and follow the instructions.

Import subscribers with Newsletter categories

You can import subscribers directly into specific Newsletter categories, both manually and via CSV uploads, via the Jetpack Cloud dashboard.

The feature is available on Jetpack Cloud → Subscribers when the Newsletter module, Newsletter categories, and categories are all enabled and selected in Jetpack → Settings → Newsletter. You can read more about that on the Newsletter Categories documentation page.

Manage your subscribers

You can view your imported subscribers from your dashboard by clicking on Users and then clicking on the Subscribers tab.

Here, you can:

• Click Add Subscribers to add more subscribers.
• Remove individual subscribers.

Note: At this time, there is no way to manually change a subscriber’s status from free to paid. If you are importing subscribers and some of them should be marked as paid, try re-importing only your paid subscribers. This may update their subscription details correctly.

Publish a Post

When you publish a post, an email is sent to all your email subscribers. When you click Publish on a new post, scroll down until you see the number of subscribers to which the post will be sent.

Jetpack will only send out notifications for new public posts. Publishing other content types (like pages or a custom post type) or updating an already published post will not send a notification email.

Migrate subscribers from a WordPress.com site

If you want to migrate subscribers from a WordPress.com website to a self-hosted Jetpack-connected site, you can use our Subscription migration tool.

Troubleshoot issues with subscribers import

Errors during import

If you face any errors importing a CSV file of followers, here are a few things to verify first:

1. Go through your subscriber email list and make sure that all of the email addresses are valid. If we detect any invalid email addresses, the import will not work.
2. Make sure you have collected all your subscriber email addresses by yourself and that you have not purchased any subscriber lists. We take spam very seriously, and your email list will be blocked if we detect known spam addresses.
3. If you have lots of email addresses, try importing them in smaller batches of 500 each (this only applies if you have Growth, Social, Security, Complete, or the legacy Jetpack Creator plan).

Here is a list of common subscriber import errors, and what you can do about them:

Error Message	Explanation	Suggested Action
Can’t start subscriber import while another one is running.	Another import is already running.	Make sure you haven’t started imports in another tab. Otherwise, contact support.
No subscribers have been submitted.	An empty file was submitted.	Examine your CSV file and double-check whether it’s empty.
The CSV file does not contain information.	The CSV file is empty.	Examine your CSV file and double-check whether it’s empty.
You cannot add more subscribers on the free plan.	It is only possible to import up to 100 subscribers without a paid Jetpack Creator, Jetpack Social plan or bundled Jetpack plan.	There is a limit of 100 subscribers on the free plan. Please upgrade to one of those: Jetpack Social, Jetpack Growth, Jetpack Security, Jetpack Complete.
You are not allowed to manage subscribers for the specified site.	The user account does not have permission to manage users on the site (likely because the account has a different role).	Try performing the action from an administrator account.
Your recent import is taking longer than expected to complete.	–	Contact support.
Any other error	–	Contact support.

Subscribers not imported

If you receive an email saying that not all of your subscribers have been imported, here’s why:

• Some email domains are known spammers or abusers, so we block such domains from receiving email.
• The email address you tried to add is associated with a WordPress.com user account that has chosen not to receive email.
• The email address has too many pending invites for subscriptions.

Export subscribers to a different platform

You can export your subscribers list as a CSV file. You can follow the steps on this page to do that.

If you already have the Jetpack plugin installed and connected, you can follow this guide to enable Jetpack Social.

How to set up Jetpack Social

To enable automatic sharing of your posts to your social media accounts, follow these steps:

1. Start by logging into your site’s WP Admin dashboard.
2. Navigate Jetpack → Settings → Sharing.
3. Click the toggle to activate “Automatically share your posts to social networks”.
4. You are now ready to start connecting your social accounts.

Troubleshooting

If you’re running into issues with Jetpack Social, as a first step, check that your Jetpack connection is working properly. Jetpack Social will not work correctly if the Jetpack connection is unhealthy.

If you continue to have trouble with Jetpack Social, take a look at our Troubleshooting page or feel free to contact support.

Use the standalone Jetpack Social plugin to share your WordPress posts with your social networks. Use all the features of Jetpack Social without installing the full Jetpack plugin.

To learn more, please read some general information about the features of Jetpack Social.

Requirements

• A web host that meets the WordPress host requirements.
• The latest version of WordPress. If your version of WordPress is out of date, you’ll see a prompt to automatically upgrade with a single click, or can upgrade manually.
• A WordPress.com account. Don’t have one yet? Sign up for one here, or create one during the Jetpack connection flow. You only need one WordPress.com account to access all our services (including Akismet, Crowdsignal, Gravatar, and WordPress.com itself). If you use any of these services, you already have a WordPress.com account to connect to Jetpack. You can reset your WordPress.com password if you need to.
• A publicly accessible WordPress site: no password protection or Coming Soon / Maintenance Mode plugin in use.
• A publicly accessible XML-RPC file.

Install the Jetpack Social plugin

Install the Jetpack Social from your site’s WP Admin by following these steps:

1. Start from your WP Admin dashboard.
2. Navigate to Plugins → Add New.
3. Look for Jetpack Social. The latest version will show in the search results.
4. Once found, click Install Now and Activate.
5. Complete the setup by connecting to Jetpack when prompted.

Enable auto-share

Once the Jetpack Social plugin is installed and activated, you will be able to turn on the auto-share by following the steps:

1. Start from your WP Admin dashboard.
2. Navigate to Jetpack → Social.
3. Toggle on Automatically share your posts to social networks.

Connect your social accounts

In order to share your posts on social media, you first need to connect your social accounts. You can do that by following the steps:

1. Start from your WP Admin dashboard.
2. Navigate to Jetpack → Social.
3. Click Connect an account and follow the instructions.

You can link your site with your accounts on the following networks: Facebook, Instagram, Tumblr, LinkedIn, Nextdoor, Threads, and Mastodon. Read more about each connection.

Share your posts

To configure the Jetpack Social options when writing a new post, click the green Jetpack icon at the top right of the editing sidebar.

You’ll then see the Social options under the Share to Social Media section, where you can toggle social media connections, connect new platforms, and create a custom message to be used when your post is shared.

With a paid Jetpack Social plan or a Jetpack Complete bundle, the Share to Social Media section includes an enhanced Social Previews feature, where you can instantly preview your posts as you draft them.

Further reading: Auto-sharing posts with Jetpack Social

My Jetpack

Jetpack Social includes My Jetpack, a dashboard for managing all of your Jetpack products and plans in one place. All of your Jetpack products will be displayed in a grid, and you’ll be able to see which are active and which are inactive. You can click on the View button for each product to access its product dashboard and settings, and make changes.

Learn more about the My Jetpack dashboard.

Learn how to share your WordPress posts automatically or manually using Jetpack Social. This guide covers auto-sharing new posts, re-sharing published ones, scheduling re-shares, and checking sharing history.

Auto-sharing new posts

How to enable auto-sharing (Block Editor)

1. Open the post editor in WP Admin.
2. Click the Jetpack icon (if using the Jetpack plugin) or the Social icon (if using the Jetpack Social plugin).
3. Under Share to Social Media, use the toggle to enable “Share when publishing”.
4. Click the desired social media to select where to share your post. Selected networks will be highlighted.
5. (Optional) Add a custom message (255 characters max) for your social posts.
6. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.

How to publish and auto-share a post

1. Click Publish to open the pre-publish sidebar.
2. Confirm sharing details.
3. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.
4. Click Publish again.
5. A notification will confirm that your post was successfully shared.
6. Click View sharing history to check the sharing status.

Auto-sharing only happens when a post is published or scheduled. Saving a draft will not trigger sharing.

Re-sharing published posts

You can re-share previously published blog posts to social media using Jetpack Social. This helps keep your content visible and engage new or returning readers.

How to re-share a post (Block Editor)

To re-share a previously published post using the Block Editor:

1. In WP Admin, go to Posts → All Posts.
2. Open the post you’d like to re-share.
3. Click the Jetpack or Social icon in the top-right corner.
4. In the sidebar, scroll to “Share to Social Media” and click Preview and Share.
5. Click to select the social media platforms where you want to re-share the post.
6. (Optional) Add a custom message (up to 255 characters).
7. Ensure that your post has a Featured Image set, as some platforms require it for proper display. Learn how to set a Featured Image.
8. Click Share post.

After sharing, you’ll see a confirmation in the sidebar. You can also click View sharing history to review past shares.

Re-sharing does not currently support custom post types by default. Developers can add support manually. WooCommerce products are fully supported for auto-sharing and manual re-sharing.

How to schedule a re-share (Block Editor only)

1. In WP Admin, go to Posts → All Posts and open the post you want to re-share.
2. Click the Jetpack icon in the top-right corner to open the sidebar.
3. Under Share to Social Media, click Preview and Share.
4. Select the platforms you want to re-share to.
5. (Optional) Add a custom message.
6. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.
7. Click Schedule, pick a future date and time, then click Confirm.
8. The post will be re-shared at the selected time. You’ll see a confirmation in the sidebar.

To change or cancel the scheduled re-share, open the modal again and make updates.

How to re-share a post (Classic Editor)

Only available on self-hosted WordPress sites.

1. In WP Admin, go to Posts → All Posts.
2. Open the post you’d like to re-share.
3. In the Publish box, find Jetpack Social (formerly called Publicize).
4. Click Edit next to the connected social accounts.
5. Select the platforms where you want to share the post again.
6. (Optional) Add a custom message.
7. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.
8. Click Share now.

Sites hosted on WordPress.com must use the Block Editor to re-share posts.

How to reshare a product (WooCommerce)

WooCommerce products use the Classic Editor, and the Jetpack Social interface appears in a separate box in the right sidebar, not in the Block Editor sidebar.

To re-share a published product:

1. Go to WP Admin → Products → All Products
2. Click the product title to open it
3. In the right sidebar, find the Jetpack Social box
4. Click Edit to open sharing settings
5. If the product is already published, a “Share now” button will appear
6. Add a custom message (optional)
7. Click Share now

Viewing sharing status

After sharing or scheduling a post, you can check its status from the Jetpack sidebar.

How to view sharing history

1. Open the post in WP Admin.
2. Click the Jetpack or Social icon in the top-right corner.
3. Scroll to Share to Social Media and click View sharing history.

What you’ll see in sharing history

• Connection: The social platforms the post was shared to.
• Time: When the share occurred (or is scheduled).
• Status: ✅ Shared or ❌ Failed.
• Actions: Retry the share or open the post on the social platform.

If a post fails to share, hover over the ❓ icon to view the error message. You can fix the issue and click Retry.

Manually sharing posts

Jetpack Social supports automatic sharing, but you can also share posts manually. This is useful for platforms that aren’t currently supported for auto-sharing, like WhatsApp or X.

How to manually share a post

To manually share a post:

1. Copy the post URL from your site.
2. Paste the link into the social platform where you want to share it.
3. Add your own message or image, if supported by the platform.

To learn more about customizing your message or sharing on unsupported platforms, see:
Sharing posts manually with Jetpack Social

Using Jetpack Social with the Classic Editor

The instructions below apply to posts. WooCommerce Products use the Classic Editor too, but their Jetpack Social interface appears in a different panel. See section “Re-sharing WooCommerce Products.”

If you’re using the Classic Editor in WP Admin, Jetpack Social options appear in the Publish box on the right-hand side of the post editor.

How to enable auto-sharing (Classic Editor)

1. Create or open a post in WP Admin using the Classic Editor.
2. In the Publish box, find Jetpack Social (previously labeled Publicize).
3. Click Edit next to your connected social accounts.
4. Uncheck any platforms you don’t want to share to for this post.
5. (Optional) Add a custom sharing message.
6. Ensure that your post has a Featured Image set for proper display on social media. Learn how to set a Featured Image.

Important notes:

• Auto-sharing and re-sharing of previously published posts is only available for self-hosted sites using the Classic Editor.
• Sites hosted on WordPress.com must use the Block Editor to access these features.

Automatically share your blog posts to Facebook, LinkedIn, Tumblr, Mastodon, Nextdoor, Instagram Business, Threads and Bluesky accounts by connecting them to your site via Jetpack Social. This auto-sharing feature was previously known as Publicize.

To automatically share your posts to your social media platforms, you need to connect your social accounts. You can do this using Jetpack Core plugin or the Jetpack Social standalone plugin.

Connect social accounts via the Post Edit page

You can connect your social media accounts to Jetpack from the sidebar of the post editor. This works both if you are using the Jetpack Core plugin or the Jetpack Social standalone plugin. Here is how:

1. Open the post edit page in your site’s WP Admin dashboard.
2. In the post sidebar, click the Jetpack icon or the Jetpack Social icon at the top corner.
3. In the Share this Post section, click Connect an account.
4. Click Connect next to the social network you want to connect to.

Connect social media accounts via the Jetpack Sidebar menu

You can connect your social accounts directly from your WP Admin by navigating to Jetpack → Social. This works both if you are using the Jetpack Core plugin or the Jetpack Social standalone plugin. Here is how:

1. Log in to your site’s WP Admin dashboard.
2. In the Admin menu on the side, navigate to Jetpack → Social, to open the Social admin page.
3. Click on the “Connect an account” button, that opens up the connection management.
4. Next to your chosen social media platform, click the “Connect” button and follow the prompts to connect to a service.

Once you start the connection process, you will need to log in to the respective social network site and authorize the connection. For specific guidance on connecting each social network, refer to the links below:

Facebook Pages	Instagram Business
Tumblr	Nextdoor
LinkedIn	Threads
Mastodon	Bluesky

Important note for LinkedIn connection

Connections to LinkedIn expire every 2 months and need reauthorization to keep auto-sharing your posts. If you notice your posts aren’t being shared, try reconnecting LinkedIn.

Twitter/X is not supported in Jetpack Social

Jetpack Social does not support Twitter/X sharing, including for existing connections.

For details, see “The end of Twitter Auto-sharing”.

Enable the shared connection for your social networks on Jetpack Social

By turning the connection status to “shared”, other users on your site can share their posts on the social network. This includes users with Administrator, Editor, and Author user roles. Note that these users can share their posts on the social network but they don’t have access to anything else; for example, they cannot access the social network account directly.

You can make the connection available to all users by following the steps:

1. Access the connections panel.
2. Use the drop-down arrow from the right sidebar near the connection you want to share.
3. Check the Mark the connection as shared option.

Disconnecting a connected social network

If you want to remove a social media account from Jetpack Social:

1. Go to your site’s Jetpack Cloud Social settings at https://cloud.jetpack.com/landing/YourSiteURL (replace YourSiteURL with your site’s address).
2. Alternatively, from WP Admin go to https://YourSiteURL/wp-admin/admin.php?page=jetpack-social.
3. Locate the social network you want to disconnect.
4. Click the Disconnect button next to that account.

This will remove the connection from your Jetpack Social settings. You can reconnect the account later if needed.